Opportunity
Problem
You can find many types of coffees and caffeinated specialty drink that match the snacks we serve. Some prefer black and some prefer sweet, weak coffee. Some prefer green tea. Many people have traveled around the world and sampled many different cuisines. This makes it easy to determine what they like and don’t.
Solution
The Daily Perc serves the highest quality hot and cold beverages. They specialize in specialty coffees, blended drinks, and other custom-made beverages. TDP will also be selling soft drinks and fresh-baked pastries as well as confections. TDP will also offer beverages like hot apple cider and hot chocolate as well as frozen coffees.
Market
The United States of America is a very mobile country. The invention of the automobile allowed us to be more mobile and thrived. It has only gotten worse. America has over 250 million citizens, half of which are too poor or too old to drive an automobile. Yet, there are more licensed vehicles on the roads than people. Mobility has been a key component of our society’s existence.
Our market is made up of consumers who have busy schedules, a desire for quality, and disposable income. Even though they want to be able to relax in a luxurious coffee shop, sip on a special blended coffee beverage, and read the morning paper every day, they don’t always have the time. However, they still have the desire for the uniquely blended beverage as they hurry through their busy lives.
Concurrence
There are four general competitors in The Daily Perc’s drive-thru market. They are the national specialty beverage chains, such as Starbucks and Panera, local coffee houses–or cafes–with an established clientele and a quality product, fast food restaurants, and convenience stores. These outlets have a distinctive clientele.
The ‘#8220’ experience is what customers seek when they visit a Starbucks or local cafe. They desire to have the opportunity to “/design” the coffee they order, to smell the freshly baked pastries, to listen to the soothing Italian tunes, to read the local newspaper, or to visit with their friends. It is a tranquil, slow-paced environment.
Customers at convenience stores or fast food restaurants are quite the opposite. They don’t have time to chat and will pay a lot for any beverage that the machine makes, so long as it’s fast. They pay for their gas and they are back on the road to work. They know the value of time, despite having the ability and taste to discern good from evil.
Mobile Cafes in campuses are not able to compete with fast food places, vending machines, company cafeterias, or other nearby eateries. In this environment, consumers want a quick, inexpensive, high-quality, and convenient refreshment that allows them to return to their work, class, or other activities.
Mobile Cafes are open to all vendors licensed to sell refreshments. Attendees to such events expect to pay a premium price for a quality product.
Why Us?
The Daily Perc offers the best in hot and chilled beverages. We specialize in specialty coffees, blended and other customized drinks. TDP also offers soft drinks, freshly baked pastries, and other confections. TDP will occasionally add hot apple cider to hot chocolate and frozen coffees.
Expectations
Forecast
The Financial Picture of the Daily Perc looks very promising. TDP is a cash-based company so the initial cost of starting a business is considerably lower than many other start ups. TDP understands the process is labor-intensive and that it requires a higher level talent. TDP’s competitive advantage will be its financial investment in its employees. Facilities and equipment must be financed in order to qualify for this pro-forma. These items will be capital expenditures, and they can be funded. It will be necessary to have a minimum amount of stock in order to maintain the product’s quality and to allow for price drops if and when they occur.
The Daily Perc expects that the initial combination investment and long-term financing will be achieved.
You can carry it without needing to invest any equity or debt. While this may mean that the company will grow slower than usual, it will still achieve solid financial growth, based on customer demand and product demand.
Financial Highlights by Year
You will need financing
Planned Investment
Partner 1 $20,000
Partner 2 $20,000
Partner 3 $20,000
Partner 4 $20,000
Partner 5 $20,000
Partner 6 $20,000
Partner 7 $20,000.
Partner 8 $20.250
Partner 9 $28,250
Partner 10 $21,250
Total of $221.950