Computer Laser Accessories Business Plan


Computer Laser Accessories Business Plan


Brilliant Points, Inc. (or the Company), is a software- and services company that employs unique software designs and configurations in order to transfer information between users and computers using innovative applications of laser, optical, or video technologies. The Company currently holds a U.S. patent for optical control of computers. computer-based presentations) has been applied for and received one U.S. patent. Patents from abroad have been also applied for and are currently pending.

The Company’s mission, according to its website, is to discover and create intellectual property, protect intellectual property through international Patent Applications, aggressively defend patents against infringement, and then enter into licensing agreements for optical, laser and video components manufacturers and vendors. Multiple products have been developed by the Company that turn its intellectual property into revenues. These products can be immediately used in home, corporate and educational settings as well as gaming and government environments.

Brilliant Points is a new player in the computer presentation space. It has innovative and cutting-edge technology that can be used in real life. The Company believes that its technologies are now ready to be used. The Company has the opportunity to secure marketable patentable technologies and then to achieve licensing agreements with current solution providers. This will allow it to expand its product line and offer solutions for common problems.

Brilliant Points created the first patentable technology in the United States, U.S. Pat. #6,275214 &#8211′ Computer Present System and Method With Optic Tracking of WirelessPointer. This software allows full control of computers via standard laser-pointing equipment and drivers, giving the high-end laser pointer device the functionality a keyboard or mouse. This makes presentations easier, opens up new opportunities for gamers and entertainment, and increases the potential for presenters. By combining the functionality of two necessary peripherals, the mouse and the keyboard, into the already useful laser pointer, Brilliant Points allows the presenter or user to focus more on the art of the presentation or application, rather than the technology enabling it. A three-minute demo video is available for download from http://kchansen.home.att.net/.

The computer presentation market is large, and is growing rapidly. Stanford Resources estimates that in 2012, there were approximately 1.4 million worldwide business projectors. Each one is a system to present a conference or board room. It reached 1.4m units and $6billion in revenue. They also forecast this market to approach 4.5 million units and $10 billion in revenue four years from now. Recent announcements by Hewlett-Packard, Dell and others indicating their interest in the market show that PC manufacturers are also interested. InFocus is a large manufacturer of business projectors and has set a goal to achieve 4% attachment rate for its laptop projectors. These devices are also expected to see a boom in the at-home market. InFocus forecasts that its projector system shipments for home entertainment systems could exceed 2.5 million units by next year. For more information, please visit:

http://news.com.com/2100-1040-878277.html

http://media.corporate-ir.net/media_files/NSD/infs/presentations/2002shareholdermeeting/sld032.htm

http://media.corporate-ir.net/media_files/NSD/infs/presentations/2002shareholdermeeting/sld041.htm

Brilliant Points intends to be a major player in the market for presentation system technology. It will do this by aggressively marketing and licensing the technology through the sales of “upgrade” kits (consisting a Webcam, pointer and Company Software) to existing projector owners and the sales/licensing Brilliant Points SDK tool tools that allow other companies to build applications and drivers based on Brilliant Points technology.

The Company will initially concentrate on retrofitting current owners of presentation hardware through ‘#8220’ upgrade kits.

Brilliant Points hopes that Brilliant Points will create the latent demand to get presentation hardware manufacturers to include Brilliant Points software, laser pointers and other hardware to replace the limited functionality of a remote control or other controlling device. Brilliant Points has developed software solutions that can be used to enhance business presentation systems.

This forecast proliferation of computer-based projection systems, coupled with the expected demand for Brilliant Points technology, alone makes a strong case for investment in the Company, but there are other opportunities under development which have as much or more potential but will take more time to develop and realize.

Brilliant Points is currently developing patent pending products that make it possible to (1) securely transmit data through the laser-pointing device (secure pointer technology), (2) use a complex laser emitter head capable of forming distinct colors and/or patterns (complex pointer technology), and/or (3) use stabilization mechanisms in the pointer device to reduce “pointer jitter” during a presentation (stable pointer technology). Brilliant Points’ secure technology allows users confidence in using the technology in multiple devices. Secure pointer tech also offers military personnel new opportunities. It can be used to improve laser target identification devices, or to create undetectable secure optical communications lines that can be detected directly user-touser or indirectly via reflections from walls, clouds, or any other obstacles. Complex pointer tech allows the creation of multi-user interfaces that each user can use their own secure/complex points device. Complex/secure pointer technology allows for presentations that involve audience interaction. Each audience member has a distinct secure/complex pointer from the presenter. It also has applications in the military community. Stabilized pointers allow the average user to navigate the presentation with ease, clicking buttons, selecting menu items, etc. and also reduce distracting hand or finger movements that can cause the pointer to jump around.

Each of these development areas ((1) secure pointers; (2) complex and (3) stabilised pointers) opens up new sales channels for laser pointers industry while simultaneously creating additional revenue streams. These technologies are expected to be of significant interest to laser pointer manufacturers. They will allow a paradigm shift in market from one that is commodity-based to one that is based on products tailored to specific applications and requirements. This will significantly increase profits for both the manufacturers and Brilliant Points. Although the laser pointer market is in decline, this opens up new revenue opportunities for Brilliant Points. Laser pointer manufacturers are large companies with a wide product range. With the help of the Brilliant Points product, the Company could be able increase its licensing revenues by partnering with other companies that offer new products. Management believes that the Brilliant Points presentation product will allow licensees to add functionality to laser pointers. This will help to increase sales and decrease the market for commodity-type laser pointing devices.

Brilliant Points intends to aggressively pursue licensing agreements with large manufacturers who are already in this market, as well as defend its patents against infringement by competitors. The Company will pursue this strategy to reduce costs and generate significant income for its owners.

Because it is a true start-up, Brilliant Points does not have historical financials, and due to the course it is pursuing, it is very difficult to project revenues with certainty.

The Company made some assumptions to show that licensing revenues would be based on licensing only a small portion of the business presentation systems industry. The company is expecting to generate significant revenues in its first year of operations if it can license approximately one-half of the sales forecast for business projectors, and/or the sales of 60,000 “upgrade” kits for existing presentation installation on the market. While the analysis of this plan is based on these projections, “blue-sky” optimistic projections, assuming significant licensing penetration and higher per-unit nets, show potential revenues to the Company in the hundreds of millions per year within five years. Should the anticipated penetration of (1) home entertainment, (2) gaming, (3) military, and (4) pointer manufacturer markets occur, even these highly optimistic estimates may turn out to be low.

Brilliant Points is looking for major capital investment and a line to credit to recruit critical talent, launch aggressive marketing, license sales and licensing of Brilliant Points’ technology. Brilliant Points envisions a five-year investor liquidity event. This will include (1) IPO, (2) Acquisition, or (3) Full Intellectual Property acquisition by one the larger companies in this area.

1.1 Objectives

Initial three months

  • Recruit marketing, sales, and operations directors.
  • Recruit software and hardware development staff.
  • Get office space
  • Software/hardware design and implementation.
  • Enhance your website.
  • Design marketing/sales campaigns.

First six months:

  • For a simple pointer, release-candidate-1 hardware is available. (Multiple dots or colors.
  • Driver software for Win platform(s).
  • Beta-1 LaserBoard(tm) SDK.
  • Preliminary licensing negotiations with manufacturers/resellers
    • Projectors
    • Webcams
    • Here are some tips
    • Computer manufacturers
    • OS
  • Begin advertising campaigns (under the supervision of a marketing director).
  • Increase website for downloading and placing direct orders
  • Shipment of “Upgrade” kits to business projector owners in-place (e.g. boardrooms, conference rooms, lecture circuit)
    • Webcam
    • Simple pointer
    • Simple control application

First Year

  • Multi-button optical pointers can be developed and sold. Options for headset, external keypad, and secure pointer are available.
  • Alpha-1 hardware/software for enhanced pointer. Display head using DLP and other technologies.
  • Negotiating first licensing deals with pointer, projector, and Webcam manufacturers/resellers.
  • Continue R&D investigation of related technology areas.
  • Continue your pursuit of IP protection via trademark, copyright, and patent.
  • Shipping/Licensing simple tiper, simple driver and enhanced driver
  • 10,000 ‘#8220’Upgrade&#8221’ kits were shipped.

Eighteen months:

  • Develop and market secure pointer, with options.
  • Develop a gaming interface SDK
  • Close first licensing deals.
  • Shipped 50k ‘#8220’ Upgrade kits.
  • Cash flow positive

Secondyear

  • Achieve 1.5% licensing penetration of business projector market.
  • Attained 10% penetration of the pointer market licensing
  • 60,000 “Upgrade” kits shipped in year.
  • Preliminary licensing negotiations between gaming device manufacturers.
  • Continue R&D research in related technology fields.
  • Continue to pursue IP protection via trademark, patent, and copyright.
  • Profitable.

Third year:

  • 2.5% license penetration in the market for business projectors
  • At 20% license penetration in the pointer markets
  • 90,000 &#8220/Upgrade&#8221′ kits shipped each year.
  • Continue R&D investigation of related technology areas.
  • Keep pursuing IP protection via patent, trademark, or copyright.

Fourth Year

  • Achieve 4% licensing penetration of business projector market.
  • Achieve 40% licensing penetration of pointer market.
  • Gaming device manufacturers close first licensing agreements
  • 150,000 “

In Year, Upgrade Kits were Shipped

  • Continue R&D investigations in related technology areas.
  • Continue to pursue IP protection via patent, trademark, or copyright.

    • Ongoing:

    • You can explore and obtain additional licenses.
    • To increase licensing penetration in each market area, with a goal to achieve 50% or more each year.
    • Software and hardware should be simple to use, safe and ‘#8220’idiot-resistant.
    • Brilliant Points will be known as a household brand so that people remember Brilliant Points when IP protection ends.
    • Continue R&D research in related technology fields.
    • Continue to pursue IP protection via patent, trademark, or copyright.

    Investment Strategies

    • In the fifth year, go public.
    • Purchased by another company

      • Input device manufacturer/reseller
      • Projector manufacturer/reseller
      • OS manufacturer/reseller
      • Manufacturer of PCs
      • Laser pointer manufacturer/reseller
      • Webcam manufacturer/reseller
    • Exclusive full-rights licenses to specific areas with guaranteed income stream for the entire term of the Patent

    1.2 Mission

    Brilliant Points specializes in information transfer from users to computer systems using innovative applications of laser and optical technologies.

    Our mission is to create and protect new applications in order to improve their quality and integrate them into all aspects human/computer interaction, from corporate boardrooms to the home user to the gaming arena.

    Our applications will provide users with “cool” yet cutting-edge technologies which are simple to use and robust in operation.

    This will be achieved while providing superior quality to customers and excellent customer service. We also aim to create a stimulating work environment that is mentally stimulating for all our employees.

    1.3 Keys To Success

    • Patented technology involving significant and useful enhancements of existing presentation techniques, providing 15-17 years of monopoly environment.
    • Aggressive IP protection through copyright, patent, and legal enforcement
    • To improve visibility for potential buyers or acquirers, we need to develop, market, and penetrate the market quickly.
    • Instead of being the sole-source of hardware/software, licensing technology is better.

    Laser Tag Gaming Center Business Plan


    Laser Tag Gaming Center Business Plan


    Laser Tag will be available at the Big Mall shopping center. This mall serves many of the 115,000 residents who live in the MyTown metro area. Big Mall is conveniently located at 415 North West Birch Road. This road transports well over 35,000 vehicles per day.

    Laser Tag is a state of the art laser tag game. It’s played in a darkened arena measuring 4,500 feet in size in which players attempt to capture their opponents’ bases. Smoke swirls around your feet. Lights flash. Music pounds. You fire your “laser” through the din to strike your opponents and capture their base while trying to avoid being shot. Laser Tag is a high-energy, adrenalin-pumping, and thrilling game in which strategy, luck, and strategy work together to defeat your opponent.

    The lobby is beautifully decorated with a theme to give players a WOW! effect. While in the lobby, they can also choose, for two tokens (50 cents) each, among the 20 leading video games. They can rent one of three party rooms for $119 if they are part of corporate groups that recognize achievements or people celebrating birthdays.

    The Zone Systems Company is providing the laser gaming equipment featured on MTV’s Battle of The Sexes TV shows and Walt Disney World. Zone Systems offers 24-hour support for its state-of the-art laser tag equipment and software system. It is used worldwide by facilities centers. Zone Systems has been operating for over 16 year and is the world’s leading manufacturer laser tag equipment. Zone Systems provides the turn-key Zone Systems software, along with a companion point-of-sale system; these will be used to manage all aspects of the facilities operation.

    Laser Tag will operate as an Ohio subchapter S organization. John Smith, who will be the Manager, will own 100%. John Smith is an entrepreneur and self-employed who has already opened two successful businesses. John Smith is an experienced 20-year-old business veteran with expertise in management, accountability and training.

    This region is looking for high-quality and state-ofthe-art electronic entertainment. To operate the laser tag system, the principals must have the right skills and training. At this point in time, the necessary start-up costs have been identified. They can be either exact figures, or estimates based upon preliminary conversations with suppliers.

    The plan is a solid foundation for the success of the business. It’s a successful franchise operation. The management team has a proven record of business skills and an ability to work with people. Principals are confident that the loan will repay in a timely fashion, within seven years, and at an assumed annual interest rate 11%.

    The Highlights chart below is based on a worst case projections – 35% of full capacity.

    1.1 Objectives

    Laser Tag will establish a “stand-alone” Laser Tag facility in Prosperous County/MyTown Ohio. This will offer a unique entertainment option for the surrounding communities. The majority of the revenue will come from laser tag games, with the rest coming from other devices and video games. Laser Tag will reinvest 60% in its expected Return of Investment to make stateofthe-art improvements. Laser Tag can ‘#8220’ lead in an ever-changing market for laser tag. Laser Tag will increase its food and beverage capabilities, build upon its high-quality video games, and provide souvenir shirts and sweats to its members as well as mugs and posters.

    1.2 Mission

    Laser tag players will love playing in the safe, low-light, 4,500 sq. ft arena. The arena features flashing lights as well as theatrical haze, music and other surprising effects. Laser Tag will provide a fun, friendly environment while ensuring that the game is accessible to all ages. Our trained staff will make sure everyone has a memorable experience. They can also assist with special events like birthday parties or scout recognition ceremonies.

    Success Keys 1.3

    The key success factors of themed environments, staff education, customer satisfaction, marketing, and the equipment are all important.

    Themed environments include WOW! factor in a facility. Zone Systems truly understands WOW! factor. The concepts that Zone Systems promotes tend to be visually stimulating and on-the-edge, topics which today’s teen males relate to very easily.

    Staff Training is critical to the goal of excellent customer service. If a staff member is not properly trained, it can be difficult to book a corporate event of several hundred or even a birthday party for 150 guests.

    Customer Happiness is crucial for the continued success of the facility. The ability to be polite, ensure the guests’ safety and satisfaction, and take pride in providing a pleasant experience are all vital to achieving long-term profit and converting this from a fad into a business.

    Marketing remains one of the most difficult issues in the sector. Too many people think they’re Kevin Costner, the Field of Dreams. Many people spend thousands of dollars to build their facility but don’t spend a cent on marketing. This is why they are now closing down.

    Equipment will be the most touchy-feely aspect of this business. Your customers will be wearing the gear for a minimum of 10 minutes. Their enjoyment of the event and the gear will determine their experience.