Lawn and Garden Services Business Plan


Lawn and Garden Services Business Plan


Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. In the past three decades, the cost of housing in the urban area has risen significantly. Many of our target income families have decided to purchase larger parcels in the countryside instead of spending large amounts on tiny lots in the cities. Many people are not ready to care for large lawns and end up with tiny gardens around their house and large areas of overgrown land further away.

Fescue & Sons Yard Care was founded as a partnership owned equally by Red Fescue (owner) and Kikuyu Fescue (owner). For the last five years, Red has worked as head landscaper at ABC Landscaping. He has the knowledge and experience to manage his own business. Kikuyu is a graphic designer and master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will manage the company’s day-to-day operations while she continues to work at her current job.

Red will be the principal employee for the first year, with Rye as a part-time assistant. Rye was a part of Red’s ABC landscaping team and will continue working at Fescue & Sons this summer.

We will be hiring an additional landscaper to do seasonal work in the spring. If necessary, we may also hire another. In the middle-of-summer in Year 2, we’ll purchase additional equipment.

As a business that relies on seasonal profits, the summer revenues will be used to support the business in the winter. While we will only make a modest profit in our first year, we anticipate profits of over $8,000 and more than $10,000 in our second and third fiscal years.

1.1 Objectives

The following are our goals for the first 3 years of operation:

  • You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
  • Get yard service contracts in at least 30 residential properties.
  • Increase our number of clients served by 3% per year.
  • Establish a viable home business that will be supported by its own cash flow.

1.2 Mission

Fescue & Sons Yard Care’s mission is to provide high-quality commercial and residential yard care services. To provide 100% customer satisfaction, we will work hard to retain and attract customers. We will meet and exceed customer expectations.

1.3 Keys for Success

  1. Experienced landscaper with great customer service skills
  2. In all tasks and situations, professionalism and commitment to quality
  3. The company is small enough to allow direct supervision of all employees and projects.


Lawn Landscaping Business Plan


Lawn Landscaping Business Plan


Greens Manicure Service, a residential lawn-care service for suburban middle-class homeowners with larger yards, is a seasonal residential lawn service. Steve’s neighborhood is home to a large number of these people. Steve will leverage his connection to the neighborhood to sign up customers.

Steve will be able to hire one employee each year for the first one. Steve will buy another vehicle, more equipment and hire two additional employees by year 2.

Greens Manicure Service is projected to reach profitability by month seven and will have profits of $10,000 by the end of the third year. From April through November, revenue activity is expected.

1.1 Objectives

The following are the goals for the first 3 years of operation:

  • To create a service-based business whose primary goal it to exceed customers’ expectations.

  • Greens Manicure Service to be used in at the most 20 residential homes

  • To increase our clients’ satisfaction by providing superior service.

  • You must be able to sustain your home business by generating its own cash flow.

1.2 Mission

Greens Manicure Service’s mission is to provide professional lawn care. Customers are our goal. All else will fall in line if we live by this maxim. Our services will exceed the expectations of our customers.