Kouros Brothers Ltd. is an importer and reseller of agriculture machinery and implements. We sell A-Z series heavy machinery and systems that are suitable for potato, vegetable, cereal, and sand cleaning. We have also patented and piloted four innovative machinery and systems the last 6 years for Vegetable and Cereal productions. It is also the exclusive dealer and agent for 10 major European agriculture producers. It has been able to establish communication links and export its machinery to the Middle East and Syria over the past three years.
Kouros Brothers Ltd. boasts an experienced management team that is well-versed in the industry and has extensive research experience. Mr. Kouros and Panikos Stella make up the Kouros Brothers Ltd. team. Both owners have compiled a large list of potential customers, vendors, as well as contacts for equipment consignment.
New Opportunity
Last week, it was announced by Ministry of Agriculture, Natural Resources and Environment (MANRE) that EU has made available funding of 256 Million Euro from 65% to 80 % of all units and producers intending to use technological advances to improve the quality of customers’ (Agriculture Producers’); products and to allow them to export their goods to European markets.
We have a good reputation locally, but sales are slow because local farmers cannot buy new equipment every year. This large amount of funding will allow farmers to buy newer and better equipment as a result of Cyprus’s accession to the EU. But local farmers will only consider purchasing equipment they are confident in. The best way to convince them is to show them equipment.
Kouros Brothers Ltd. has good earnings and assets, but we do not have enough cash on hand to buy the wide range of demonstration equipment we need to meet the sales potential created by the upcoming Government funds to our customers. The company will employ local workers and provide training on products and services to help promote sales. The company’s loyal customers are a key factor in expanding its business area through word-of mouth.
Already, we have identified potential customers and communities who are open to trying its new product line. The equipments of the pilot will be used to exhibit at the October International show for Livestock and Agriculture, in Nicosia. And also, the company plans to participate in the Thesalloniki state Agricultural fair that will take place on the 28th January next. The company acts as sole agent and sales representative to Cyprus, Greece, Syria and other countries for various Wheat planting systems.
Funding in excess of PS50,000 is needed by the company to expand the business. To expand the business, additional equipment will be purchased to enable the company’s products and services to be promoted and displayed. The expansion plan also includes the hiring of additional personnel. This loan will be paid back in 6 years, with principal payments of PS5,833/year, at 8.5% interest. This loan is in addition to the existing 10,000 loan that will be repaid within the same timeframe at approximately PS1,666/year.
With this new demonstration equipment and customers well-funded, our projected revenues in Year 1 are expected reach PS274,200. Year 5 will see PS400,000.
1.1 Objectives
Director of Kouros Brothers Ltd. believes that there is a market opportunity in agriculture machinery. This is because existing suppliers of agricultural machinery and implements are not sufficiently diversified to cater to the increasing specialized needs of the potato sector.
The company’s coverage area is constantly increasing, as customers are becoming aware of the company’s presence. European community offers real business opportunities for such expansion. At present, there is 256million Euro available for EU agriculture support and funding. The Cyprus Government has been left with the funds to help local farmers and growers improve their production.
1.
2 Mission
Kouros Brothers Ltd. mission is to become THE exclusive full-service equipment manufacturer and authorized importer, sales, and service company in agriculture machinery and implements in Cyprus and to expand its business to Middle East, with the ability to satisfy all needs of Livestock farmers and Agriculture producers.
Thus, the company’s strategy is a to create a restricted geographical niche for its products where there will not be potential competitors. Kouros Brothers Ltd. will offer high-quality machinery and equipment for crop mechanization in potato, vegetable and wheat crops at a cost that is comparable to premium-quality machinery manufacturers on the local market.
1.3 Keys to Success
Kouros Brothers Ltd.’s keys to success include:
- A high level of quality in its product line.
- A-Z Equipment Mechanization Series for Vegetables and Cereals, Potatoes, and Livestock.
- Maintaining and expanding its referral networks to increase sales.
- Significant investments in research and development of machinery with the aim to focus on precisely controlled equipment (Coriander seed, carrot machines etc. ).
- Improvement of efficiency in operations and reduction of crop producer operating costs.
- Connect with the Consulting offices for Agriculture and Scientific Support to its Customers.
- The machinery and systems of Kouros Brothers Ltd. will help Cypriot farmers, as well as Agriculture producers, to export to Europe and comply with all European directives.