HandyMan Stan offers complete handyman services to residents of Duluth (Minnesota). HandyMan Stan has a reputation for being a reliable, affordable and trustworthy service provider and will soon be able to gain market penetration.
The Market
HandyMan Stan’s target market has been segmented into: home owners and property managers. There are 24,090 potential customers in the home owner segment. This group has a 5% annual growth rate. There are 1,243 potential customers in the property manager segment. This segment is experiencing a 4% annual increase.
Services
As a handyman, Stan will offer a wide range of home repair services. Most of the tasks are small and easy. If the problem becomes more complicated, a contractor may be best suited. HandyMan Stan will offer the value-added feature to pre-screen a contractor when Stan is unable to perform the repair. Because of his honesty earlier, this will build a trust relationship with the customer and make it more likely that he will call Stan for minor repairs. Stan offers repair services for plumbing, electrical and windows.
Competitive Edge
HandyMan Stan is different from the rest by offering a low price and a low minimum charge. Stan charges $30 per hour, which is a reasonable amount to encourage people hire him for tasks they don’t want to do or to just ignore until it becomes a bigger problem. Stan’s low hourly minimum is the second component of his competitive edge. This is in contrast to other industry competitors which often have two- or three-hour minimums. This gives customers an incentive to contact Stan’#8217 sooner than other service providers.
1.1 Mission
HandyMan Stan’s mission is to provide knowledgeable, convenient, and reasonably-priced handyman service to the Duluth, Minnesota community. HandyMan Stan promises to give each customer a fair day’s work, and will repair any problem that arises.
1.2 Keys to Success
- Treat each customer like the most important client in your business.
- It is important to evaluate your abilities and skills before you accept a job.
- It is important to work hard, ensure 100% customer satisfaction and work hard. If this is done, profitability will follow.
1.3 Objectives
- The business can be developed into full-time employment in 12 months.
- By the end of the second year, you will have steady income.
- Repeat customers are a great way to increase your revenue by more than 20%