Advertising Marketing Consulting Business Plan


Advertising Marketing Consulting Business Plan


Marketing plans should be winners. They must help management increase market share, sales, and other goals. This is vital for small businesses as they must achieve the highest return on investment. Pioneer Marketing will provides its clients with a broad range of “winning” marketing consulting services. These services include both tactical implementation and strategic planning. Strategic planning utilizes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. This will be used as a guideline for planning and supervising all marketing activities. Once completed, the tactical process is initiated leading to the real-world execution of the plan.

Pioneer Consulting is comprised of five graduate students of the Marshall School of Management State University. Marshall’s Marketing Program ranks in the top fifteen in the country. Its graduates have gone on and taken positions at some of the most prominent marketing firms in the United States. The members of Pioneer Consulting won this year’s Andrew Stiegman Marketing Competition. This prestigious award honors the small business with the best marketing plan. A panel of marketing professionals evaluated the proposals submitted by representatives from the five graduate marketing programs in the region.

The target client of Pioneer Consulting is the small business that can rarely afford the cost of contracting the services of a marketing firm to maximize the effectiveness of their marketing expenditures. Pioneer Consulting is a results-driven marketer firm. We offer a variety of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client’s requirements. Combining these tools allows us to create meaningful, efficient marketing for maximum results.

1.1 Mission

Our primary focus is to partner with clients and help them achieve their marketing goals. We provide total support and a commitment for clients to communicate their ideas in a creative, strategic, and cost-effective way.

Success: 1.2 Keys

  • The technical expertise to minimize the learning curve and minimize expenses for our clients.
  • Be a part of our client’s business team.
  • Assure timely launch for each client’s Marketing Program.
  • Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.


Medical Internet Marketing Business Plan


Medical Internet Marketing Business Plan


DocBuzz, Inc., is a medical marketing company that specializes in the sale of medical devices, pharmaceuticals, and biotechnical products. DocBuzz, Inc. is the only company of its kind; a business especially designed for doctors and the medical community, owned and operated by practicing physicians.

The pharmaceutical market is one of the most profitable industries, with revenue in excess of $96.3 billion annually. The problem the pharmaceutical industry faces is time. Time for research and development, time for branding, time for marketing and sales, time to gain the trust and acceptance of the medical community. In this industry, we can equate time with money.

Two other industries also have similar situations when it comes to their products. Those industries are the biotech and the medical device companies. While the revenues are not as great as what one will find within the pharmaceutical industry, these companies face heavy competition within their own individual industries.

DocBuzz, Inc., has developed a method that allows all of these industries to benefit from prelaunch marketing, product branding, and postlaunch sales support–all accomplished with the direct intervention of practicing physicians. DocBuzz, Inc. offers clients the opportunity to market directly with decision makers, and establishes credibility via our extensive network. Our e­detailing is the most cost-effective option of all services. Live conferences are available, 24 hours per day, seven days a săptămână. This service provides access to an array of current information, including new biotech developments, pharmaceutical products and medical devices.

The pharmaceutical, biotech and medical device industries will contract with DocBuzz, Inc., to provide marketing services, and because we are practicing physicians, we have immediate access to our colleagues. This allows us to communicate the message of these companies directly to the decision-makers at 75% off what these industries currently budget. DocBuzz, Inc., thanks to its unique incentive program, will provide additional revenue for physicians and other medical professionals.

DocBuzz has developed a winning strategy to provide the best and most up to date information to the medical community, while providing a method for these industries to announce, promote and market their products through respected practicing physicians. The medical community benefits by having the most current industry information available via the Internet. At the end of the eDetailing, they can request samples, additional information and/or a visit from a representative of pharma companies. Professionals on our medical panel can earn points by participating in our e-detailing and/or by referral of others who join our program.

Success Keys 1.1

DocBuzz, Inc., identified four key strategies that are critical to our success.

  1. To increase market acceptance of a product, and its prescribing patterns, the Internet technology was developed to improve the access of the prescribing physician to the pharmaceuticals.
  2. DocBuzz, Inc., uses a grass root approach to recruit and retain participating prescribing medical professionals through a value incentive referral point program (VIRP). DocBuzz, Inc., which is owned and operated by physicians, has the ability to understand and offer physician’s needs.
  3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
  4. DocBuzz, Inc., expects to experience rapid, but controlled, growth in order for us to keep our quality service.

1.2 Mission

DocBuzz, Inc., provides a trusted, high-quality alternative for in-house sales and marketing resources to medical device, pharmaceutical, biotechnical, or biotechnical companies. DocBuzz, Inc., enhances sales and marketing ROI by helping physicians learn more about prelaunch, current, and new products. DocBuzz, Inc. will also benefit small, innovative pharmaceutical and biotechnology companies in North America that don’t have a large sales team.

1.3 Objectives

  • We aim to be a leading pharmaceutical e-detailing firm, focusing on medical professionals (i.e. physicians, nurse practitioners. physician assistants. dentists. podiatrists.
  • We will offer added value services such CME, current medical updates, and physician meeting rooms (chat room, bulletin board).
  • To hire staff both currently identified and unidentified to implement our business concept.
  • To sign up 5% more than 650K prescribing doctors by year 3, and provide 300K annual pharmaceutical detailing by year 3.
  • To reach a breakeven of $35.936 by the end year 2.

    • Global Marketing Business Plan


    Global Marketing Business Plan


    West Pacific Marketing Consultants is a company that provides marketing services to businesses in Indonesia, Asia and the West Pacific. This plan aims to increase company sales and profits by providing retainer consulting, project consultancy, market research and industry analysis, feasibility studies and strategic analysis and report services.

    These are the two most important aspects of this plan: the targeted gross profit and sales-revenue. This chart and the tables later in the plan show the target gross margin and sales-revenue of each year of the plan. These figures show the key prospects West Pacific Marketing Consultants has. This is possible by taking a proactive approach to clients and teaming up with technology providers. Partnering with local and regional engineering suppliers to lower costs, improve pricing and reduce risk are some of the ways in which we can achieve these targets.

    This business plan is based on five year’s market research. Data show that the market has grown in size and number of geographical segments. Customer needs, perceptions and buying habits have improved. These trends will likely continue over the next five years. West Pacific Marketing Consultants believes they can fill the market niche. They will be able to benefit from operations starting in January Year 1.

    Notice: All figures included in this plan are shown in the U.S. currency dollar and reflect the currency conversion rate of $1 = Rp7,200.

    1.1 Objectives

    West Pacific Marketing Consultants’ objectives are to make an equal and fair profit in the business-to-business (B2B) and business-to-consumer (B2C) marketing services industry. This goal is to be reached by attaining the numbers presented in the Sales Forecast and Financial Plan topics.

    1.2 Mission

    West Pacific Marketing Consultants is a company that offers high-quality, affordable consulting services for individuals, government institutions, and non-governmental organizations. Our services include business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies in the Indonesian market.

    The current situation in Indonesia is characterized by difficult times, low investment appetites and cutting costs. Budgets are also being cut. After five years of research, West Pacific Marketing Consultants has concluded that potential customers would be more interested in doing business smarter and with reliable market intelligence. West Pacific Marketing Consultants believes it can offer both solutions and value to its clients. The company’s senior executives have worked with reputable U.S.-based companies for over 14 years and have extensive knowledge about the Pacific, Asian and Pacific business environment.

    1.3 Keys to Success

    West Pacific Marketing Consultants has two key keys to success. These broadlky classified as Internal and External Factors and are described in more detail in two sections.

    1.3.1 External (Business Environment Factors)

    The Asia-Pacific Region has entered an interesting time. It is experiencing a shift from the 8220old economy#8221 to the new &#8220global economy#8221. This process brings tremendous economic development, capital mobility, and liberalization. Customers’ profiles have changed due to the new global economics. New market structures, new industries structures and new company structure are all part of the new economy. Customers have changed from &#8220solution seeker&#8221 to &#8220value requester&#8221 and from &#8220clients&#8221 to &#8220business partners&#8221.

    West Pacific Marketing Consultants has a proactive focus on establishing relationships and partnerships with multiple digital contents, companies as well as government institutions, regional or provincial government offices, non-profit organizations, and individuals who could be potential business partners.

    1.3.2 Internal Factors

    It believes that its success is controlled by basic internal factors. These factors are:


    1. Selling and marketing power

      . To retain a certain number of clients B2B or B2C, the company offers attractive services. West Pacific Marketing Consultants is an expert in market intelligence, business and development consulting services, and business sales representative. They have a reputation for building strong brands that help to convert clients’ knowledge into intellectual property.


    2. Excellence in fulfilling the commitment

      . Clients don’t buy features. Instead, they purchase benefits. To realize a benefit, a claim must be made and proof presented. This company has been successful with every claim.


    3. Building visibility to generate new business leads

      . It is essential that the company participates in international business alliances with well-respected global players in e-business technology. Palo Alto Software as well B2BToday.com, are just two examples. Strategical relationships are also necessary with companies, government bodies, regional (provincial), and NGOs, along with individual clients.


    4. Satisfaction guaranteed by high-quality customer service

      . All the products and services the company sells are guaranteed. It is vital that the company has long-term customer satisfaction.


    5. Multiplier opportunities using a single area of expertise

      . West Pacific Marketing Consultants has the ability to draw on its single source of expertise for multiple revenue-generating opportunities. This includes business development, market intelligence and analysis of industrial sectors, channel development at a global level, and sales assistance for Indonesian companies.

    6. Important management team. The best management team is vital. It must have a solid foundation in marketing, finance, and development of services. A company is confident with its team.

    High-Tech Marketing Business Plan


    High-Tech Marketing Business Plan


    Acme Consulting will be an international consulting firm that specializes on the marketing and sale of high-tech products. High-tech manufacturers have an alternative to internal resources for market development, business growth, and channel development that is reliable and of high quality.

    Acme Consulting is a California C corp that will be located in Santa Clara County and owned by its principal operators and investors. The Santa Clara County Silicon Valley, which is the heart of America’s high-tech industry, will host the initial office.

    Acme will target large multinational corporations like HP, IBM, and Microsoft within the US and European high-tech firms. Our secondary target is medium-sized firms in high growth sectors such as multimedia or software. Acme&#8217’s biggest challenge will be to position itself as a real company consulting, and a corporate purchase that is relatively risk-free.

    There are several types of industry competition. However, the most significant is when companies decide to do their own market research and business development. There are large, well-known management consulting firms like Arthur Anderson and Boston Consulting Group. These companies do not target a specific market and are therefore generalists. A flawed organizational structure often makes it difficult for these companies to provide the most qualified people for their clients’ projects. There are also market research companies like Dataquest and Stanford Research Institute. Acme Consulting is able to offer high-level consulting services that help companies integrate market data and company goals.

    Acme Consulting will be priced higher than the market, in order to compete with name-brand consultants. Acme Consulting is known as an expert in high-level consulting.

    The founders of Acme are ex-marketers for consulting services, personal computers and market research in international markets. Acme is the formalization of their consulting services. Acme should have working partners. The structure was largely inspired by Smith Partners. We start with 3-5 partners.

    The firm estimates profits of approximately $65,000 by Year 3 with a net profit margin of 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does anticipate no cash flow problems.

    1.1 Objectives

    1. In Year 1, sales were $550,000, and in Year 3, sales were $1 million.
    2. Gross margin greater that 70%
    3. In Year 3, Net Income greater than 5% of Sales

    1.2 Mission

    Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. Acme Consulting can be a great alternative to internal resources. We offer high-quality contacts and experience as well confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also be financially sound, charging a high price for its services and offering a greater value to its clients. For European clients in the United States, Acme’s first focus will be on development in the European or Latin American markets.

    1.3 Keys to Success

    1. Excellence in fulfilling the promise.
    2. Developing visibility to generate new business leads.
    3. A single pool of expertise can be leveraged into multiple revenue generation opportunities.


    Marketing Consulting Business Plan


    Marketing Consulting Business Plan


    MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp provides a range of services such as detailed research and internet targeting, mini site development, search engine submissions, statistical reporting, and search engine submissions.


    The Market

    Our primary market will be Mexico City’s business community. We can service small businesses because our monthly cost is only $1,000. However, we can scale up services to accommodate large clients thanks to the expertise and focus of the company. Mexico has a lower level of internet connectivity than the U.S. but there is a growing interest. Although Mexico is far behind the industrialized countries, it has one of fastest growth rates for the Internet. It boasts thousands of users and thousands upon thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members.


    Competitive Edge

    MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is an advantage, as Paul Berry, the founder of MarketCamp and principal, has spent the past five years honing his ecommerce skills. Paul obtained his MBA at the University of Oregon in 1992. After a short time, he worked as a software engineer for a small company. Wanting to see the East Coast, Paul moved to Boston and worked at Forrester Research, the premier Internet marketing research company. Paul’s time at Forrester Research provided him with the knowledge and insight that MarketCamp will benefit from.

    MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will see profitability. From year one to three, MarketCamp’s profit margin will increase steadily.

    1.1 Objectives

    These are the goals for the company.

    • To become self-sufficient within three months.
    • In Year 1, sales were strong and steadily increased in Year 2, and Year 3.

    1.2 Mission

    MarketCamp offers full-service Internet marketing campaigns. It focuses on keyword combinations search results, targeted ads, and mini-sites that offer an offer in a clean, statistically controlled environment.

    1.3 Keys to Success

    1. Keeping existing clients to develop repeat business.
    2. Clients have to be able to make money and understand it.
    3. Start with easily-demonstratable simple module, and build up from there.


    Marketing Strategy Business Plan


    Marketing Strategy Business Plan


    Opportunity

    Problem

    Consulting firms are needed to help start-up businesses in Cambridge decide how to market and grow their business. Research has shown that these businesses often fail because they lack the resources to make the right decisions. Helping them keeps people employed and the economy going strong.

    Solution

    The Cambridge Strategy Group, L.L.C. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.

    Market

    The market’s customer needs are what define the target market. There are also the forces that operate within the market. Market attractiveness is determined by market size, market growth and potential profit.

    Concurrence

    There are many competitors in the Cambridge area. They fall into four categories: segment rivals market rivals generic rivals structural rivals.

    Why Us?

    The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.

    Expectations

    Forecast

    The market for Cambridge Strategy Group’s services are huge. In the beginning, the three founders will work part-time for this venture and keep full-time positions in other corporations. We will evaluate how we can expand our operations and consider expanding the business, as detailed in our strategy.

    Financial Highlights by Year

    Finance is required

    The three managing directors will each contribute $115,000. John Gordon will contribute $40,000 while Todd Kuczaj will contribute $40,000 and Ben Cordell, $35,000.