Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July 1984, and has run the business from a home-based location since then. Since its inception, it has been consistently profitable.
Massage is offered in many styles, including traditional Swedish Massage, deep tissue work, sports massage, hot stone massage, reflexology, and more.
This plan for a massage therapy business is being used to examine the cost-effectiveness of expanding and moving the business to a downtown area. This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy. While billing insurance companies for massage therapy is lucrative, the nature and cost of the therapy, which is usually 15 to 30-minute sessions that focus on a specific area of the body with a short duration, makes it essential that clients have access to the therapist either during lunch hours or during the work day.
Mission
Our goal is to operate a profitable business providing therapeutic massage in caring, professional environments. We offer massage in many styles, including traditional Swedish Massage and Deep Tissue work. Our goal is to tailor the client’s experience based on initial interview information, as well as in-the-minute feedback during the massage, to insure the client’s comfort and satisfaction, and to increase repeat business. We aim to provide massage that is both effective and respectful of client’s personal boundaries. This will ensure that the experience is both relaxing and energizing. We care about the overall experience. We use quality oils and lotions and appropriate scents. The client can choose to listen to soothing music, nature sounds, or just silence.
Objectives
- By moving to a city center location, you can increase your day-time clients 100%
- Local advertising can help you increase the number of clients you have by half.
- To sublet space in a new area, find another LMT or any other personal service provider.
Keys for Success
- Professionalism refers to everything, from keeping confidentiality to our LMT training up to date, to maintaining good boundaries among clients and therapists.
- Individual Attention: Making every effort to tailor each client’s experience to their preferences.
- Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.