Maternity Clothing Business Plan


Maternity Clothing Business Plan


Malone&#8217, a start up company, is a boutique retailer of maternity, child and accessory clothing. Malone’s Maternity will provide a wide selection of high-end products for its customers. The business has been formed as an Ohio corporation by Sandy Malone. By offering a nice selection of upper-end merchandise with benchmarked customer service, Malone’s Maternity will quickly gain market share.

The Market

Malone’s Maternity has identified two distinct market segments to target. The first segment is the actual parents, those that are buying the products for themselves or for their spouses. This segment has 135,457 potential customers and is growing at a remarkable 9% annually rate. The second group includes friends who buy gifts and other people who do so. This market segment has a 8% annual growth rate with 299,454 potential customers.

The Concept

Imagine this. It is like walking into an elegant boutique on Fifth Avenue. Wait, these clothes aren’t for the most upscale models. They are for expecting mothers and their babies/kids. While this may seem a bit unusual, it is truly needed. It is important for fashion-conscious women to find upscale boutiques where they can purchase chic clothes for themselves, as well as stylish clothes for their toddlers. Although there is a boutique in the Cleveland Metropolitan Area that sells clothing at a similar price, it does not feel like an exclusive boutique. Malone’s Maternity will prosper by selling upscale products for upscale clients.

Management

Sandy Malone, founder of Malone&#8217’s Maternity. Sandy holds a bachelor’s degree in Sociology. Sandy was a graduate of Sociology and began working for Saks Fifth Avenue. Sandy was one the major buyers of the entire chain for four years, which gave her unique insight in the retail industry. Sandy spent many years in this position and gained valuable experience. Sandy gained the necessary experience and had three children. Sandy was acutely aware of the limited high-end offerings in Cleveland for expectant mothers and small children. With this insight, industry experience, and important skill sets, Sandy will lead Malone’s Maternity to become the premier boutique in the area. Malone&#8217’s Maternity is expected to achieve strong sales in the second and third years, as well as a moderate net profit.

1.1 Objectives

  • To create a maternity clothes and accessory boutique.
  • Gain market share quickly by addressing the high-end price points of infant and maternity clothing.
  • To become profitable within two years.

1.2 Mission

Malone’s Maternity aims to be the top maternity boutique for upscale expectant mothers and their children. The boutique will offer the most current fashions and customer service at its best.

1.3 Keys for Success

  • We offer the best maternity clothes and accessories for both mothers and their children.
  • Pamper the customers
  • Establish a financial control system for your business.


Maternity Clothing Online Business Plan


Maternity Clothing Online Business Plan


ExpectingU.com, a brand new online business, offers fun, comfortable and easy-accessible collegiate maternitywear via an eBay store and our own website.

Mary Lenton, Mary’s owner, has over ten years of experience in high-level sales, channel marketing, business management and business management. Because she believes in the product, Mary Lenton will finance the business with her own personal capital. ExpectingU.com was actually founded by her after she searched for the product herself while pregnant. Over 500 expecting mothers have conducted market research and found that these products are highly sought-after. ExpectingU.com has received ad space commitments for several online expecting websites, as well as dozens of leads to direct sales and public relations.

Our target market is made up of both women in their early stages who are sports fans or spouses to those who are.

ExpectingU.com’s sales projections for the first fiscal year are projected at $1,094,635 in the first year. Net profit is projected at $343 5,517.

On products purchased directly through our website, we expect a gross margin of approximately 71.5% and 67.2% for items purchased through our eBay store. This is a substantial increase in gross margin than the Industry-standard gross margin for maternity clothing. Our product’s simple design allows for outsourced manufacturing that is both cost-effective and efficient. We can also charge premium prices because of our unique concept.

We will spend $48,000 on eBay fees in the first 12 months (roughly $1.30/item sold), but this amount will more than compensate for marketing costs and the cost of maintaining our site. The popularity and brand success of eBay, combined with its built-in tools for new merchants, will help us to build a solid customer base for our new product.

1.1 Objectives

  1. You can create a unique maternity product and have them available in 75% Division 1 football schools’#8217s collegiate logos by year one.
  2. In year one, generate retail sales exceeding $1,000,000 on both our website and our eBay store.
  3. Maintain a gross profit margin of more than 65%
  4. To reach 100 positive feedback comments from eBay customers within a year.

1.2 Mission

To provide fun, comfortable and readily accessible maternity collegiate apparel for women who wish to support their favorite college teams, even while they are pregnant.

1.3 Keys To Success

  1. ExpectingU.com will launch a new line of maternity shirts featuring the logo and/or mascot from NCAA Division I football teams. These products are currently in demand today but do not exist in mainstream commerce.
  2. ExpectingU.com will fulfill the demand for maternity collegiate shirt by maintaining an inventory level that allows for immediate shipping.
  3. ExpectingU.com is going to run a targeted advertising campaign to raise awareness of the website’s products.