Bioring SA manufactures niche-specific rings that are used for repair of cardiac valves. It has its main office in Lonay (CH) and maintains a small manufacturing and assembly plant in Lonay, Switzerland. Its products are to be sold through single or multiple distributors.
- This business plan is part a regular business planning cycle. This plan is subject to change control and we revise it every quarter.
- We intend to create two new products in the next two years and to increase revenues.
- These are the key factors to success and crucial factors for the coming year.
- Product approval: CE mark.
- Volume sales to dealers
- Financial control and cash flow planning
The following chart shows highlights of our financial performance, as projected for three years. Sales and profits should increase.
1.1 Objectives
- To make Bioring SA a market leader and attract distributors.
- Two new Bioring products to be developed by the end year four.
- To increase sales to reach $312,500/month sales by the close of year two and $830,000/month by the close of month eight of the third year.
- To control spending to ensure shareholders receive the best dividends.
1.2 Mission
Bioring SA offers surgical repair services for open-heart surgery. This business is based on a product owned by the company, which is a cardiac implant more precisely called “Kalangos Biodegradable Ring.”
We will make enough profit to return fair returns to investors and fund continued growth and development of high-quality products. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
1.3 Keys To Success
The keys to success are:
- Marketing: You can either deal with established international companies or national distributors.
- Product quality.
- Approval of products in Europe or the USA
- Management: Products delivered on-time, costs controlled, and marketing budgets managed. It is tempting to focus on growth at the expense or profits.