Sports Memorabilia Business Plan


Sports Memorabilia Business Plan


Jerseys R Us (Jerseys) is a Massachusetts-based collectible sports jersey store. Jerseys offers famous player jerseys for football, baseball, and cycling. Phil Garment is buying Jerseys. Jerseys will reach profitability by the end of year one and will modestly generate profits for future years.

The market for sports collectibles, especially jerseys, is vast. From young children to mature adults, collectors come in all ages. With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys have divided the market into two segments, children and adult. The children are more interested in football and baseball jerseys, while the adults are more interested in all three.

Jerseys R Us identifies three key factors that will ensure success. A comprehensive inventory is the first. This will serve as an attraction to get many people browsing the store for what is for sale. The second key is to listen to customers. Jerseys must have a feedback loop in order to meet customer expectations. To be successful, you must implement and follow strict financial controls.

Jerseys‘ competitive edge of inventory will be leveraged to quickly grow sales. It is advantageous for two reasons. It is comprehensive and far more extensive than other competitors. It will increase the likelihood that a customer will return to Jerseys every time there is a new product.

Phil Garment, the owner and director of Jerseys R Us, is the founder. Phil is an avid sports fan. His passion for sports is evident from just speaking to him. Phil completed his undergrad degree at the University of Pennsylvania. He then went to work in sports marketing, where he created a vast network of connections. These connections are crucial in obtaining rare and hard-to-find jerseys. Phil gained great project management skills through the experience. Phil obtained an MBA to complement his work experience. He has the required skills to manage a business.

1.1 Mission

Jerseys R Us’ mission is to be the best jersey collectors store. We will achieve this by providing a wide range of jerseys at fair prices and customer satisfaction.

1.2 Keys to Success

  • A comprehensive and valuable inventory is essential.
  • Listening to customer feedback.
  • You must observe strict financial controls

1.3 Objectives

  • To be the best sports jersey collection store in Mapleton.
  • You should ensure that inventory is constantly changing to encourage customers and keep them coming back.
  • Excellent customer service is your hallmark.