The Business
Sammy’s is a Family Entertainment Center with a world class, natural looking miniature golf course acting as the initial anchor for other attractions to be added later. Family Entertainment is a very profitable industry and has grown rapidly in the past few years. This is due to the national trend to return to family values. The first profit centers will include the mini golf course, video arcade and climbing wall as well as food service.
Firefly County’s site is within 15 miles of 150,000 homes. One of many fascinating facts about miniature-golf is the wide range of customers. Families with kids can act as an anchor. However, seniors and teens are key customers that add significant income. Fun promotions ensure that the business remains profitable throughout the year. Our marketing plan is based on successful industry plans, but we will be adding some elements as the company grows. Mulligan-Bogey Leisure Builders is our construction company. We offer a marketing plan that includes the completion of golf courses. This plan is based on input from more than 200 course owners. It also shows the most successful marketing strategies being used across the country.
Michelle and John Putteer are successful in managing small businesses, staff management, and financial administration. The miniature golf course operates with only one person during the day and two or three people during peak hours. Because of this, management is simple and employee costs are kept to a minimum.
Financial
The low inventory and low operational cost of a miniature golf course allow owners to reap profits early. If conservatively forecasted, this business should be profitable in its first year.
Investment Objectives
Sammy’’s will go into operation with an initial investment of John and Michelle Putteer as well as a long-term mortgage. One local commercial bank has expressed an interest in the idea. John has also received interest from local investors in the chance to invest in it.
1.1 Keys To Success
- It is located in the middle of our service area and is highly visible.
- Friendly, happy employees providing superior customer service.
- A safe, clean environment that the community will be proud of.
- Enjoy having fun while providing a high-quality product.
1.2 Objectives
Sammy’s main goal is to create a safe and relaxing environment for friends and family to spend quality time together while enjoying exciting outdoor activities.
The following objectives are possible:
- Open for business from April 15.
- Be financially successful in the first year.
- First year sales over par
- After three years of operation, add a Go-Kart track.
1.3 Mission
Sammy’s Mission Is to Provide FUN, Affordable, Family Entertainment Center for Firefly County Residents.