NaviTag Technologies, LLC (NaviTag Technologies), is a Massachusetts-based start-up company that was established to create the first location and security monitoring system for maritime container cargo shipments.
Our solution focuses on meeting the needs of two types of customers – companies engaged in shipping cargo worldwide and the government agencies that monitor such movements.
This will allow users to securely capture and process shipment data without having to rely on equipment operators or shipping partners integrations. This is possible by attaching a removable tracking device to the exterior of a container. The device will track the container’s progress and report any changes to an Internet-accessible central database. Eventually, it will be removed by the recipient and returned back to the owner.
We plan to dominate this market by offering such a service, which isn’t available anywhere else in the transportation industry.
This sample plan may contain confidential or proprietary information. ]
The Concept
NaviTag Technologies’ mission is to provide shippers and government agencies with a portable, reusable device that can track cargo shipments more accurately than any event-based historical system.
This electronic tag will track the cargo but not the container. It allows the owner to select which cargoes should be monitored. It can also be used to track cargo in any part of the supply chain. This is important security information that government agencies need to protect U.S. ports and prevent dangerous cargoes from being imported.
NaviTag Technologies core revenue will come from the sale these electronic tags ‘#8211 a NaviTag(tm), along with access charges to retrieve this information. The volume and type of shipment that needs monitoring determines how many NaviTags are purchased by an individual group.
Access charges are assessed to the NaviTag owner and are established on the basis on the volume of units in operation. This fee allows the NaviTag owner to access the network and the central database which contains security alert and position data transmitted from the NaviTag.
The Market
We have targeted the container shipping market for several reasons. It’s a $120-billion industry that offers great growth potential. In the 1990’s, the annual unit growth rate for containers shipped was 8%. The forecast is that it will rise to almost 100% in 2010.
Container terminals all over the globe will see rapid growth in the coming decade. In 2005, global container handling throughput was more than 300 million TEUs 1,, and in 2010, it was more than 400 million.
Despite all the growth in container shipping, it is still a fragmented market. Today there are over 500 companies with more than 2500 vessels. There are also over 50,000 exporting or importing companies in the U.S. There are many companies that engage in international container shipments worldwide.
[1] TEU #8211 (Twenty-foot equivalent unit) is an industry measurement for the volume of container shipments. Containers come in sizes of 20 to 40 feet. One twenty-foot container is equal to 1 TEU and one forty foot container is equal to 2 TEUs.
Management
Jim Galley
Mr. Galley is a seasoned technology professional with over 15 years of experience in management, operations, and application and product development in technology environments. Galley is the founder of GoCargo.com and was its CTO. In just six weeks, GoCargo.com went from a concept business plan to processing online transactions. Galley is also a Fortune 50 financial officer and has managed a data centre operation.
Bob Magown
Mr. Magown has spent twenty years serving in senior management positions with transportation-related companies. Magown was a founder of GoCargo.com. He served as vice president for sales. For 17 years prior to joining GoCargo.com he had built a successful career with the ocean carrier CAST (CP Ships), where he fulfilled a variety of senior sales and marketing positions including regional director east coast. Mr. Magown holds a BS degree in business management from Bryant College.
Key Financials
Market research and development of business models have been completed.
NaviTag Technologies is seeking to raise substantial funds by way of private equity placement in order to execute its business plan, focusing on creating the electronic tag, central database, and establishing the customer base.
NaviTag Technologies presents exceptional growth opportunities. The demand within this rapidly growing market for a unique solution in the form of a portable, cost-effective cargo tracking tool is currently untapped. Our approach of empowering the shipper with control of the positional information and the development of a selective cargo alert tool for government agencies is the solution to a clearly defined need. We have the opportunity to seize this market and we intend to move quickly to establish a market leader position. NaviTag Technologies offers a compelling opportunity that is based upon solid market research and industry knowledge. The company offers industry players an exclusive service that is not available elsewhere. This provides immediate benefits.
1.1 Mission
NaviTag Technologies aims to provide accurate and timely information on the location and status container cargo in the supply chains. NaviTag Technologies exists to empower NaviTag owners with the ability to control the visibility and security of in-transit cargo. This eliminates the dependence on third party equipment tracking.