Garden Nursery Business Plan


Garden Nursery Business Plan


Rose Petal Nursery strives to be a trusted source for garden and plant supplies. We also serve contractors who require reliable products. Our start-up costs are $41,500. This includes the cost to rent the land ($1,000) and the greenhouses ($38,000). Jim and Dan Forester will fully finance the start-up costs.

We will offer a wide selection of plants, trees, and vegetables along with a selection garden supplies. We will grow most of our plants in our greenhouses. With a convenient location Rose Petal Nursery intends to successfully market to the residential customer, as well as contractors and renters.

We hope to see an average five to ten-percent increase in our customer base every year. Our marketing strategy involves providing knowledgeable staff, great prices, great locations, and excellent customer service.

Rose Petal Nursery has been Jim and Dan Forester’s dream for many years. The project has been in development for the past five years. All aspects of Rose Petal Nursery operations will be managed by Dan and Jim Forester. Dan will oversee all staff and take part in the order of merchandise. Jim, on the other hand, will be responsible for ordering the garden supplies and tree stocks as well as maintaining the greenhouses.

Rose Petal expects to see a 20% increase in sales over the first year and will continue to grow as the company expands. Rose Petal Nursery will be known for its creative marketing and high-quality selection of garden supplies and plants for customers.

1.1 Objectives

  1. Maintain an average gross margin of at or above half-off
  2. On average, each month you will generate 1,000 sales per business day.
  3. In Year 2, you can achieve a 10% annual growth rate

1.2 Mission

Rose Petal Nursery aims to provide a variety of trees and plants in an attractive setting. Customer service and satisfaction are paramount. Every customer deserves a pleasant shopping experience. Our staff is trained to answer all questions with expertise, and offer advice whenever needed.

1.3 Keys of Success

These are the key factors that will ensure the company’s success:

  • You will sell products of the highest quality and provide excellent customer service.
  • Keep customers happy to make repeat purchases and refer others.
  • Continually increase our sales by increasing the number of plants we offer.
  • Create creative advertising that connects with customers