Opportunity
Problem
Prescriptions should be available at a reduced price for everyone. This is possible because we carefully manage our efficiency. So we can target a specific segment of the market – those customers who pay for their prescription medications themselves. They are often poor and they are sick. Therefore, they should receive the same care as those with full coverage.
Solution
The Discount Pharmacy’s mission is to give our customers the best prices on their prescription drugs. Our convenience and services will exceed the expectations of our customers.
Market
The target market of Discount Pharmacy includes two types of people: local customers (walk-ins) and mail order customers.
Competiton
There are many forms of competition in the pharmacy industry. They include chain pharmacies (located), mail-in pharmacies, and canadian pharmacies.
Why Us
We are the Discount Pharmacy with superior pricing. To do that we must maintain our position as the low cost provider by painstakingly ensuring that costs are kept low through operating efficiencies.
Expectations
Forecast
It will save money by having only one pharmacist and filling in the gaps with pharmaceutical techs. We anticipate reaching profitability in our third year, and will be able to generate significant sales by the end of year three.
Financial Highlights for the Year
Financing Required
We will need $115,000 for the start. At the end 4 years we will be able repay the investment.