Physical Therapy Massage Business Plan


Physical Therapy Massage Business Plan


Healing Touch Massage is a sole proprietorship owned by Lavinia Watkins, LMT. Ms. Watkins has been a Licensed Massage Therapist in the State of Oregon since July 1984, and has run the business from a home-based location since then. Since its inception, it has been consistently profitable.

Massage is offered in many styles, including traditional Swedish Massage, deep tissue work, sports massage, hot stone massage, reflexology, and more.

This plan for a massage therapy business is being used to examine the cost-effectiveness of expanding and moving the business to a downtown area. This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy. While billing insurance companies for massage therapy is lucrative, the nature and cost of the therapy, which is usually 15 to 30-minute sessions that focus on a specific area of the body with a short duration, makes it essential that clients have access to the therapist either during lunch hours or during the work day.

Mission

Our goal is to operate a profitable business providing therapeutic massage in caring, professional environments. We offer massage in many styles, including traditional Swedish Massage and Deep Tissue work. Our goal is to tailor the client’s experience based on initial interview information, as well as in-the-minute feedback during the massage, to insure the client’s comfort and satisfaction, and to increase repeat business. We aim to provide massage that is both effective and respectful of client’s personal boundaries. This will ensure that the experience is both relaxing and energizing. We care about the overall experience. We use quality oils and lotions and appropriate scents. The client can choose to listen to soothing music, nature sounds, or just silence.

Objectives

  1. By moving to a city center location, you can increase your day-time clients 100%
  2. Local advertising can help you increase the number of clients you have by half.
  3. To sublet space in a new area, find another LMT or any other personal service provider.

Keys for Success

  1. Professionalism refers to everything, from keeping confidentiality to our LMT training up to date, to maintaining good boundaries among clients and therapists.
  2. Individual Attention: Making every effort to tailor each client’s experience to their preferences.
  3. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.


Physical Fitness Gym Business Plan


Physical Fitness Gym Business Plan


Opportunity

Problem

Women should have a safe place to work without worrying about the behavior of men. Women know why.

Solution

Ladies Only Fitness’#8217′ focus is on urban professional women who have a busy life and little time for fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Market

Mapleton is always on the move. Over the last three years, Mapleton’s population has increased by 10% annually. The current population of Mapleton is 600,000.

The city’s high-tech businesses have fueled the growth. This has attracted professionals that are the target customers for Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. Ladies Only Fitness will make them the center of all our attention.

Young mothers, who are searching for a club that is both accommodating to their needs and close to their children, are another target group. Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room. We believe such modifications will be welcomed by new members.

Competition

The location’s women-only, plus childcare facilities are our key differentiation. We compete with several gyms within the area, including the local 24-hour-fitness franchise and the local downtown gym.

Why Us

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Focused on women only, the program makes women feel more relaxed. In addition, we have designed the childcare center to be visible from the main workout floor. Young mothers can observe their children play while they work out in the childcare center.

Expectations

Forecast

The highlights chart below shows us that we believe we can launch with success and surpass $1 million in annual sales by our third-year.

Financial Highlights per Year

Financing Needed

Estimated Startup Expenses: $95,000

  • Legal $1,500
  • Website $1,000
  • Protection $500
  • Rent $2,000
  • Children Care Establishment $10,000
  • Leased Equipment $80,000

Startup cash: Assets $65,000

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan.