Engineering Business Plan


Engineering Business Plan


Introduction

Compton Geotechnical Associates Inc., (CGA), will provide innovative solutions to geological engineering service throughout Maine.

CGA will expand its reach into the limited geographic area, where it can use its staffs’#8217 collective reputation to secure long-term contracts that are centered on cost efficiency and excellent service. We believe that our limited market can be served better than larger businesses and we offer better packages at a cheaper price than similar-sized competitors.

The Company

CGA will be a Delaware limited liability partnership for tax purposes. Its founder is Mr. Martin Compton, an ex-head of Wilson and Brown, Inc.’s engineering geology department. He has assembled a respected group of engineers, geologists, and graphic artists who have combined 35 years of industry experience.

The company does not plan on going public and has only limited private investors. The company has its main offices in Augusta, Maine. The facilities include a soil/rock and water testing lab, conference rooms and office spaces. The company will start offering its services from January 1, 2011.

The company’s major clients will include large construction companies as well local and state governments. By focusing our attention on institutions with special requirements, we believe we can better serve clients and produce a superior geo-engineering service that is more efficient than other firms.

The Services

CGA provides comprehensive geo-engineering services for our clients. Our services fall into two main categories of geotechnical engineering services and construction monitoring/laboratory testing.

These services include slope stability analysis, surface and groundwater evaluations, bluff analyses, laboratory analysis for soils, rocks, and groundwater as well as load testing and settlement analysis. Each project is customized to our client and its scope, length, depth, reach, and cost are unique.

The Market

This market is full of potential, especially because many potential customers are required to perform geotechnical surveys and monitoring prior to construction.

For the past twenty-years, the industry of geoengineering has experienced rapid growth. The industry has grown at an average rate of 22% per annum over the last five years, according to the Journal of Hydrology & Geoengineering. Each of the handful of well-known companies is made up of thousands and smaller consulting organizations. These companies range in size from multinational corporations with a strong brand to small local businesses that employ tens of thousands.

Financial considerations

Start-up assets required are [see Start-up table]. This includes expenses (see Start-up Table) and cash to support operations until revenues are acceptable. The majority of the company’s liabilities will be sourced from outside investors and management investment. However, we have [see Start-up Table] current borrowing from Bank of America Commercial Investments. The principal will be paid off within two years. Charter Bank of Augusta has a long-term mortgage of [see Start up Funding tableau] that will be paid off within ten year.

The company anticipates reaching profitability in the first year and doesn’t anticipate any cash flow problems. The average profitability per segment per month will be $8,000. This is our conservative estimate. We expect that about three projects per month will guarantee a break-even point.

1.1 Objectives

Compton Geotechnical Associates (CGA), has the following three year goals:

  • Breakeven in year two
  • At least four clients should be signed up for long-term agreements.
  • To establish long-term relationships, and to promote word-of–mouth marketing, you should aim for a minimum of 95% customer satisfaction.

1.2 Mission

CGA’s mission is to offer innovative geological engineering services, and to establish long-lasting relationships with clients. We provide excellent services in a timely manner and at a cost-effective price.

1.3 Keys to Success

These are the keys to CGA’#8217’s long-term survival, and profitability:

  • Create long-term contracts that demand constant monitoring or on-call services.
  • To maintain a close relationship with clients and to establish a long-lasting, productive relationship with them in order to generate repeat business.
  • Provide a complete service experience for clients that includes consultations, field work and laboratory work. We also offer in-house design and analysis. This allows us to monitor geo-hazards and provide follow-up monitoring.

    • Business Consulting Business Plan


    Business Consulting Business Plan


    Growth Management and Strategies (GMS), an innovative and ambitious new company, is determined to reinvent the small business consulting market. GMS has a President who is an experienced consultant. GMS plans to grow at over 50% per year with solid customer service, a proven sales plan, competitive strategies, and a group that brings dynamic energy to the company’s sales process.

    This plan has a financial goal. GMS requires a Small Business Administration (SBA) loan. This document is just one step. It also serves as a guideline for the company. It gives present and future employees as well as the owner a sense if purpose. Although the plan may not be necessary, it becomes more important after it is reviewed, shared, edited, and shared by everyone. It is a living document, which can last beyond the SBA loan purpose.

    GMS’#8217’s financials reflect reality and are based on extremely conservative sales figures relative the rest of the industry. GMS’s primary goal is to work with each client individually and treat them as if they were their last. This is how loyalty can be built and maintained. GMS excels at customer service and is an important part of the company’s overall mission.

    1.1 Objectives

    These are the objectives of Growth Management and Strategies

    • You can get an SBA Loan immediately after you start your business.
    • Growth of the company from 2 employees at year 1 to over 10 at year 5.
    • Increase revenue to over $3 million by Year 3.
    • Increase client base by 450% in three years.
    • Maintain job costing that maintains margins of at least 70%

    1.2 Mission

    Our mission is to provide small business clients with business strategy, logistical, and technical services. All projects will be chosen based on the availability of human resources, and each individual employee will be given the respect of a contract worker, and will share in profits for each job. Politics have no place at Growth Management and Strategies, and to limit the affects of favoritism, the company will implement and clearly communicate a performance review policy that applies to those at the bottom as well as the top of the leadership ladder. Credit will be given to the person who performed and/or innovatively modified a project, and compensation will be both financial and in the form of commendation.

    Growth Management and Strategies is committed to meeting the needs and expectations its employees and clients. If either of these are compromised, adjustments will made to ensure that the company culture does not change.

    1.3 Keys To Success

    The keys to success include:

    • To maintain client satisfaction of minimum 90%
    • To keep overhead low.
    • To ensure professional presentation and marketing of services.
    • To create a functional and active website.


    ISP Business Plan


    ISP Business Plan


    Web Solutions, Inc., (Web Solutions) can be described as an Internet Service Provider, ISP based in Phoenix, Arizona. The company offers the following services to its customers:

    • Internet access up to 64 Kbps via dialup
    • High bandwidth Internet access (128 kbps).
      • Integrated Services Digital Network (ISDN).
      • Digital Subscriber Line
      • Wireless.
    • Website and virtual domain hosting.
    • Server co-location
    • Network design, installation, and administration services.
    • Web design (currently being outsourced).

    Web Solutions is an organization that strives to provide customers with the best possible Internet and private networks solutions. Customers include all consumers, small to medium-sized companies, and start-ups.

    Web Solutions can benefit from many strategic alliances that allow it to obtain very competitive pricing for almost all its services. This allows them to offer their customers competitive pricing.

    ISPs allow people to access the Internet. International Data Corporation (IDC), which is an information technology research consultancy based in Framingham Massachusetts states that the market for consumer ISPs in 2003 will rise from $10.7billion in 1998, to $37billion in 2003.

    Other ISPs in Phoenix pose competitive threats, including Mindspring, Arizona.Net and EarthLink. Most competitors offer Windows and Macintosh solutions, but they do not support all operating systems. With the rise of Linux and other alternative operating systems, there is potential for Web Solutions to surpass its competitors.

    Web Solutions has a world-class management staff with direct industry knowledge, extensive experience in research, and unique administrative skills. Its team includes Ms. Geena Williams, Mr. Jason Williams, and Mrs. Amy Williams.

    Projectioned revenue growth for 2000-2002 is substantial. The company seeks a large investment to finance four areas of company growth.

    1. Increase the number of people who are responsible for sales, development, and service.
    2. To ensure future customers are well-informed about our products and competitive pricing, we need to increase marketing.
    3. Expand our base of operations (using wholesale providers, partnerships, and other mechanisms) to include at least the top 100 U.S. markets for dialup and dedicated Internet access.
    4. Perform research and development to bring new products to market.

    1.1 Mission

    The mission of Web Solutions is to provide customers with a complete solution to all their current and future Internet and private network needs.

    Web Solutions is known for its quality work, and the company plans to improve its reputation in the industry. Web Solutions aspires to be a respected and well-respected provider of advanced network solutions.

    • Increasing the number of services offered
    • Customers are more likely to be available and accessible.
    • It is our mission to create cost-effective, innovative and innovative solutions to customer problems.


    Remodeling Business Plan


    Remodeling Business Plan


    Introduction

    Comgate is a custom millhouse that creates architectural woodwork such as wall paneling, custom cabinets, or other products for the local market. Comgate’s business plan is being created after several losses and thin profit years in competitive bidding projects. This will help to define its mission. Prior years were characterized by hectic efforts to bid as many jobs as possible. Margins were very thin because the pricing policy was “flexible” to ensure that there was enough work for production staff.

    Comgate is able to increase sales and create more margins. It can also improve efficiency and overall profitability by focusing on its target market and restructuring. These changes will assure more accuracy in pricing, billing, and tracking of costs for comparison purposes. Expect to see an increase in profits.

    The Company

    Comgate’s mission will be to profitably compete in Connecticut’s high end residential market for custom-made woodwork. It will specialize in the most challenging needs of designer homes with a price range from $3 to $15 Million.

    Products

    Comgate is a provider of custom-made architectural woodwork. These include wall paneling as well as molding, custom cabinets and molding. The recent addition of state-of-the-art CAD capability will help substantially to increase sales of higher-end products by targeting design professionals who are in a position to influence choices of subcontractors building “trophy” homes costing over $3 million. “Custom” is the key word at Comgate. Our products are unlikely to be used in the typical home. Custom woodworking of the type carried out by Comgate is made to order only. No finished goods can be held in stock. It is not common for finished goods to be made up for stock.

    The Market

    The industry has a long history and is well represented. There are many mill shops that are focused on special areas in the same region. One mill shop may be focused on custom furniture and have special relationships with upholstery shops. Other mill shops may focus on standard kitchen cabinetry. Comgate targets residential homes at the highest price ($3-$15million). This work is more price-sensitive, and it’s relatively stable even in economic downturns. The company’s most powerful competitive tool is its CAD capacity. The program is designed specifically to be used in the custom woodwork sector and is expected make substantial inroads into residential markets at the highest end. Comgate should be able distinguish itself from the competition and be able fully to utilize its newly expanded production capacities.

    Comgate has begun to link its CAD capabilities with the practices and skills of design professionals. This will enable the company to outsource some of the simpler parts of a project to other mill shops while keeping the more difficult work in-house. Comgate will be able to provide another mill shop with detailed CAD drawings along with precise dimensions. This will enable them to increase their sales and profits and allow them to focus on more difficult custom woodwork products.

    Projections Financial

    Sales will rise to $1.2 million and nearly $800,000. By the end year 3, the company has added over $110,000 in sophisticated new Computer Numerical Control machinery (CNC). Profits are expected to grow. A desire to shorten accounts payable in Year 2 to take advantage of all available trade discounts, together with rising receivables, will result in a short-term need for increased bank lines of credit of approximately $30,000.

    1.1 Mission

    Comgate’s mission is to compete profitably in the high-end residential market for custom woodwork within the state of Connecticut. We will be focused on high-quality custom work, and we specialize in the most difficult needs of newly built and renovated designer homes priced between $3 and $15 million.

    Success Keys 1.2

    The keys to success in the contracting industry are key.

    mill shop industry are:

    1. Avoid bidding projects which are likely to be awarded based primarily on price, projects being undertaken by those who are disreputable (no matter how badly the company needs work), projects which are too big (more than 20% of last year’s sales), or projects which do not fit the company’s niche market and thus unlikely to advance the company’s marketing strategy.
    2. Correctly price the job. This means:

      • Accurate takeoffs, and listing.
      • A clear understanding between the company and the client, in reference to quality and terms of payment.
      • Calculate accurately the material required for completion of the project (including wastage).
      • Correctly applying overheads factors and profit marges, as well any special considerations.
    3. A set of operating procedures supported by an administrative system that tracks job costs and compares bids to actual costs for completing the job. Constant adjustments to bid formulas.
    4. Reliable production staff that can communicate with administration in order to produce the job on time, as per bid, using maximum labor, materials and machinery.

    1.3 Objectives

    Comgate’s major objectives are:

    1. Increase production. Given the new machinery and four production staff, full productive capacity has been carefully measured. The goal is for the monthly production to be at 80%, 85%, and 90% respectively in the last quarters of Year 1 and Year 2. This 80% of production translates to 342 feet in crown molding, 22 pilasters (or equivalent combination), 54 doors of various grades and 77 linear foot cabinets. This will result in monthly sales of $60,816.
    2. A much simpler task is to maintain site contract workers (six) at present, full employment levels will generate monthly revenue of $34,623 which (after expenses) nets the company $21,794.
    3. Continue efforts to bring the company’s in-house CAD capability to the attention of more design professionals, especially those in Hartford, New Haven, Stamford, Norwalk, and Shelton, as these are the areas with the greatest concentration of the chosen $3 to $15 million residential homes.
    4. As an industry partner, you can join the Connecticut Chapter of American Society of Interior Designers. Be listed in their resource directory.
    5. You must complete all administrative changes necessary to ensure that work is properly invoiced and paid in a timely fashion. Also, you need to ensure that jobs are accurately tracked to allow for cost comparisons with bids.
    6. Finish the operation manual that was started.

    Seminar Business Plan


    Seminar Business Plan


    Advanced Linguistic Pontificators is a leading seminar and training program company led by best-selling author Daug Matisim. Advanced Linguistic Pontificators will be targeting medium- and large-size companies/corporations. Pontificators are likely to reach profitability quickly and generate $79,000 in net income by year two.



    Advanced Linguistic Pedicators will provide medium to large-sized organizations with seminars and training programs on advanced reading, stress and time management. Advanced reading will improve comprehension and memory, as well as speed reading. Stress management will provide techniques for managing stress. Time management will give you methods for making the most of the time you do have. These subjects can be taught as a seminar or as a training program. Seminars are focused presentations on a topic. For the seminars, the audience just observes. A training program can be described as a seminar. However, the participants take part in the entire process.



    Advanced Linguistic Pontificators will use a three-prong strategy each year to generate a 15% rise in clients. First, free public seminars are a great way to increase your client base. The public seminars can be a great way of bringing together a variety of people that may not have heard of Pontificators. The second prong is dissemination of printed materials and promotion Daug&#8217 s published works. The third prong involves word of mouth and networking. Daug recognizes the “small universe” of seminars and training programs and will leverage this element to generate significant business from network contacts.


    Management

    Daug is an expert in his field and the organization he runs. His two most popular books are ‘#8220;Read Fast and Comprehend More, Recall Lots and Ignore the Fuff’ and ‘Efficiency Gains in Time & Stress Management: Why The Snail is Faster Than the Hare.’ Daug has instant respect and fame for his publications in the field he teaches. This expert knowledge is based on both a Master’s in Education and a Communications degree. Daug has a remarkable C.V. and is infectiously enthusiastic about the seminar participants.

    Advanced Linguistic Pontificators, which Daug has a wealth of knowledge and fame, will be able to fully exploit Daug’s expertise to make the seminar company profitable. Pontificators projects sales of $181,000 in year two.

    1.1 Objectives

    These are the three-year objectives.

    • To create a service-oriented business that exceeds customer expectations.
    • Forbes Magazine ranks at least five companies that use Advanced Linguistic Pontificators.

    • To increase client base by 15% annually.
    • To develop a sustainable home business, surviving off of its own cash flow.

    1.2 Mission

    Advanced Linguistic Pontificators’ mission is to offer companies high-quality training seminars. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.


    Dog and Cat Kennel Business Plan


    Dog and Cat Kennel Business Plan


    Noah’s Arf is an animal care facility that provides full-service, high quality care for pets. It strives to provide customer satisfaction through excellent service and pet care. We also offer a friendly, clean, and enjoyable environment at a reasonable price. We will foster a creative and friendly work environment that respects diversity, ideas, as well as hard work.

    This is the right time to start this new venture. People are choosing to make sure that animals have a happy and fulfilling life. Family members with active pets and a clear conscience seek better lives for their pets. This has led to a growing number of animal care facilities being opened across the country. Noah&#8217’s Arf will provide day care in addition to overnight care. This facility also offers pet care services such as pet grooming, pet behavior, pet portraits and gift and pet specialty products.

    Kris Price, the founder, has been working at a fast-paced and customer service-oriented profession for twenty three years. She has earned the respect of her colleagues through hard work and dedication. Her daughter is a graduate from veterinarian technical college and will join the staff in the fall of Year 1. Kris often cares for friends’ pets and there are usually at least one animal living in her house. Kris knows how to make this venture successful, whether it is with business associates or friends she has surveyed. She is confident that her reputation will surpass all expectations and continue to establish a loyal client base.

    Noah&#8217, Arf is looking for a long term commercial loan to accomplish our goals. This loan will be paid back from the cash flow of the business within seven years, collateralized by the assets of the company, backed by personal integrity, experience and a contractual guarantee from the owner. Starting costs will be used in order to purchase fixed assets, advertising and open cash.

    1.1 Objectives

    1. Throughout FY 1, monthly sales increased steadily
    2. Gross margin higher than 50% on pet products.
    3. End FY 2 to reach full capacity
    4. Services expansion to FY 3.

    1.2 Mission

    Our goal is to provide high-quality animal care in friendly environment. We also ensure that pet owners and their pets have a happy, secure, and safe environment.

    1.3 Keys to Success

    The keys to success in our business are:

    • Superior Customer Service: 24 hour high-quality care and service.
    • Environment – Provide a professional trusting environment that is clean, comfortable, and free from odors.
    • Convenience: Offering clients a variety of services in one environment.
    • Location – Provide a convenient and easily accessible location for customers.
    • Reputation is credibility, integrity, 100% dedication, from more than 23 years of employment at the current workplace.


    Car Wash Business Plan


    Car Wash Business Plan


    Opportunity

    Problem

    East Meadow long island and the surrounding area are very wealthy. Over 40% of its residents earn more than $70,000 annually. They have nice cars and want them looking nice. There are five different car dealerships within a three-mile radius which will require car washing services for the various fleets. Lastly, there are many different local businesses that have company cars and that require clean appearances. These potential customers require a car wash that meets their needs and fits their budget. We will happily fill that need.

    Solution

    Soapy Rides will offer three services to customers: exterior cleaning, interior cleaning and detailing. Soapy Rides offers high-quality services at an affordable price.

    Market

    The market is a great place to start a business. The area is home to over 40% of the $70,000 annual income households. Many of the residents live in the neighborhood and own, lease or lease new cars. They place great emphasis on how their cars look and feel. There are five car dealerships within three miles from the proposed Soapy Rides location.

    Competition

    East Meadow has one more hand car wash. It is relatively new, and it is trying to compete against automated car washes by offering lower prices. It does not target customers looking for high-quality cleaning.

    Why Us

    Soapy Rides is offering three services to its customers: exterior, interior, and detailing. Soapy Rides has no true competitors that are trying to offer a high quality service for a reasonable rate.

    Expectations

    Forecast

    Initial financing will come from Mark Deshpande’s personal investment. Cash flow will finance future growth. The company will grow slowly, but Mark will retain full control. It is hoped that in year three the company will be able opening a second facility. It is envisioned that an outside loan or equity funding will be sought at that time.

    Financial Highlights for the Year

    Financing Needed

    Mark Deshpande plans to invest $40,000 in the transformation of the site into a carwash.


    Day Care Business Plan


    Day Care Business Plan


    Opportunity

    Problem

    The child care industry has become necessary due to increasing dependence on two incomes. An increasing number of children are in dire need of a safe, enriching environment.

    Solution

    Safe Kids Child Care will be able to provide a secure and caring environment for its clients’ children, as well as personal attention. The center has two-sided goals: to help parents feel better about the care they give their children and to make it enjoyable, educational, and safe for the child.

    Market

    Safe Kids Child Care is a local child care provider that focuses on Lynn’s 10-mile radius. Children can be accepted either on a full or part-time base.

    Competition

    In the area, there are more than 300 child care providers. KinderCare and larger commercial child care centers like KinderCare hold the majority. Because of their good reputation in the market, these larger chains are able to compete well. Safe Kids Child Care offers a lower staffing ratio that is more appealing to parents. In addition, the child care fee levels are maintained at 5-10% less than those of large commercial chains.

    Why Us

    Safe Kids Child Care provides a lower staff ratio than other child care facilities, which is attractive to many parents. In addition, the child care fees charged by Safe Kids Child Care are still 5-10% less than those of large commercial chains.

    Expectations

    Forecast

    Safe Kids provides child care for the Lynn area. Safe Kids will grow to sustainable profitability over the next 3 years. Through a combination of well-priced services, outstanding customer service, and a well seasoned management team, Safe Kids will quickly gain market share and a reputation as a premier child care provider.

    Financial Highlights per Year

    Financing Required

    Our business will need $40,000 to begin. Each owner will contribute $20,000 toward our initial costs.


    Karate Business Plan


    Karate Business Plan


    City Dojo has been a part of its community since 1964. Since 1975, the Shihan (head instructor) has owned and operated the dojo. This has witnessed many changes at the city level as well as in the Martial Arts sector.

    Over five million Americans currently participate in Martial Arts training. While the boom years of 1960’s have passed, there is still a steady stream of students exploring the industry.

    The location of City Dojo and its surrounding area (a market of over 250,000 potential members) has traditionally been a hot bed for Martial Arts training. The competition is fierce. The dojo is currently at a pivotal point in its history. It could be expanded or closed. City Dojo, currently operating on a part time basis (for love of art), provides little income or even no income for its owners. The following business plan (the dojo’s first) was developed as a vehicle to identify potential. There is a lot of opportunity in Martial Arts, and the dojo has the potential to survive and thrive in the Martial Arts sector.

    The following plan will illustrate how the dojo can grow from its current breakeven point of 65 members to 200 (80% of capacity), in just three years. Sales growth, based on an expanded membership would increase from $65,000 in 2001, to $198,000 by year-end 2004. If the dojo is managed full-time, the plan shows that it could generate significant cashflow. Investors and owners would be able to enjoy a healthy income.

    In order to accomplish this growth, the dojo requires a $20,000 loan to be repaid over eight years, secured by the owner’s collateral in the form of a house.

    1.1 Objectives

    1. Remodel and update dojo by year end 2002.
    2. Pay your dues to 200 people by the year-end 2004. This is equivalent to 80% of your dojo capacity.
    3. To reduce membership turnover of 30% by the year-end 2004, measure by number students taking belt testing, from white to bleu.
    4. You should create a cash flow that allows you to make investments in the future.

    1.2 Mission

    City Dojo was created to teach karate and have fun. It also aims to help people improve their self-esteem, community, and family. The students will leave the dojo with a lasting memory.

    1.3 Keys to Success

    • A unique, safe and modern dojo environment is possible.
    • Establishment, implementation, and tracking of a business and budget plan.
    • Establishing a strong Board of Advisors that will be able to assist with business and karate issues.


    Pie Restaurant Business Plan


    Pie Restaurant Business Plan


    UPer Crust Pies is a specialty in meat, vegetable, and fruit pies. They use old-country family recipes from the Upper Peninsula of the UP. Our pies will be baked fresh everyday and sold hot directly to customers through our retail stores. We will also sell frozen pies in lunch and family sizes that can be cooked at home in an oven or microwave. Our products are low fat and free of genetically modified ingredients and will be complemented by an assortment of fresh premium salads and desserts.

    Our products are imported directly from a private-label bakery in the UP to save on labor costs, investment in production equipment and additional warehousing. Our principal costs will be limited only to product procurement, shipping, and cold storage.

    We are looking to grow the company by opening additional retail outlets. In addition, we plan to create a business structure that makes it attractive for franchise opportunities. UPer Crust Pies has an exclusive import license which could be used to sell frozen products through wholesale food chains and supermarkets. This could allow it to quickly establish itself as a market leader.

    Our success is based on four key factors. The first is to locate stores in highly visible areas. The second is our unique value-for–money product line. The third will be a focus on superior customer service and education, and the fourth key will be employee retention through training and internal promotion.

    Yubetchatown will be the location of the first UPer Crust Pies business. Three areas are currently being considered for five potential locations. UPer Crust Pies targets three market segments in the core metro area. Our biggest market is young adults (42%) and businesspeople (42%). Our next largest market, and the one with the greatest growth potential, is families with children (36%), and our final target market will be 15-24 year olds which includes students (22%).

    Our marketing strategy aims to educate customers, attract new customers and build loyal customer bases. The marketing strategy for UPer Crust Pies is to attract customers through high-visibility signage, flyers, media advertising, flyers entertainment book coupons, word of mouth advertising and strategic alliances.

    Our sales strategy includes hiring employees who genuinely enjoy their jobs. We will constantly assess the business and interact personally with customers. This includes assessing food preferences and keeping favorite dishes on the menu, as well as evaluating seasonal and weekly specials.

    UPer Crust Pies Limited Liability Company. Lina Mackinac Gogebic is currently the owner of all membership shares. She plans to use a part of the shares in order to raise capital. UPer Crust Pies currently seeks a bank loan along with a private investment contribution from outside investors. Three months prior to the opening, the majority will be used for corporate remodeling, lease payments and corporate design.

    Included in the start-up costs are initial inventory, cold storage fees and shipping costs. It is necessary to purchase equipment such as pie warmers, ambient display case, fridges, freezers, miscellaneous furnishings, and a commercial oven. UPer Crust Pies expects to need liquid cash to pay operating expenses, unexpected expenses, and wages during the first three months.

    UPer Crust Pies expects a modest increase in sales for its first year. In the second year, the company will add two more stores and in the third year, an additional two stores. These stores will add to the gross revenue of the company in the second, third and fourth years. We have projected a very conservative growth rate in the first three years, compared to industry standards.

    1.1 Objectives

    • Achieve first year sales above $120,000.
    • Maintain a healthy average gross margin.
    • Plan for expansion.
    • Establish five stores by the third anniversary.

    1.2 Mission

    Education and customer satisfaction are our top priorities. We will endeavor to meet the highest standards of excellence through superb customer service and consistent product delivery in a friendly and comforting environment.

    We seek fair and responsible profit, enough to keep the company financially healthy and ensure continued growth and development. Responsible profit will fairly pay investors and owners as well as reward employees and their loyalty.

    Equally important to our success are employee welfare, participation and training. All employees will be treated with dignity and respect. It is our duty to provide an environment for employees that is friendly, challenging, and offers opportunities for growth.

    1.3 Keys to Success

    • Locations: visibility, high traffic patterns, convenient access.
    • Store design: visually attractive, relaxed atmosphere, fast and efficient operations.
    • Unique products: differentiation, competitive pricing, no direct competition.
    • Quality Controls: Genetically modified free policy, consistency and clean presentation.
    • Service: cheerful, professional, articulate and informative.
    • Marketing: Positive image, educational, word of mouth advertising
    • Employee retention: training, ongoing education, recognition programs.