It’s not all the lights. It’s the people. It’s the people!
It is the FUN! Successful nightclubs are based on an accurate understanding of the core customers.
Solution
The spot will provide a nightclub atmosphere that meets the needs and changing tastes of our core customers. college-age women. If the women come, the men will follow. We must continually improve our response time to customers’s entertainment needs in order to reach this goal.
Market
The Spot will focus on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. While we are also focusing on college age men, it has been our observation to the contrary that the club scene depends on where women choose spend their money. There are currently no bars in the area that cater to this customer segment. This is also true for the area surrounding the university which we believe will attract new customers.
Competiton
The current competition is not the point. We have changed the focus of competition so that we can attract women to our club. The way things work is going to work in our favour if we do.
We can carry out competitive analysis for due diligence. It doesn’t affect our plan.
Why Us
Spot’s mission is to provide a nightclub environment that meets the needs and desires of its core customers. college-age women. The men will come if the women are there. To achieve this goal we must continuously improve our responses to customers’ entertainment needs.
Expectations
Forecast
Our forecast is clearly too profitable, for now. We will be doing annual reviews and we expect to have to revise expense budgets upward over time.
Financial Highlights by Year
Finance is required
Each of the principals will invest $70K. This totals $210K in owner investment.
Robert Shaw – $70,000
Jill Morse : $70,000
Sheila Thompson : $70,000
We will also need a line of credit to get through early months of negative balances.
Betcher Chiropractic, an Oregon L.L.C. Tarri Betcher is majority owner. Betcher Chiropractic, a start-up company, will be profitable within the second year.
The Market
Over the last few years, chiropractic medicine has seen a rise in demand. This is due to increasing acceptance by insurance policies and published research that shows the effectiveness for patients. Betcher Chiropractic has identified two distinct customer segments: individuals ages 45-65 and individuals ages 20-44.
Services
Chiropractors diagnose and treat patients whose health problems are associated with the body’s muscular, nervous, and skeletal systems, especially the spine. Interference with these systems can cause impairments in normal functioning and decrease resistance to disease, according to chiropractors. The chiropractors also believe that vertebral or spinal dysfunction can affect important body functions through affecting the nervous systems and the skeletal imbalance via joint or articular dysfunction.
This holistic approach to health care by this chiropractor emphasizes the patient’s overall well-being and health. Betcher Chiropractic understands that many factors can impact one’s health, including diet, exercise, rest, environment, genetics, and other personal factors. Betcher Chiropractic provides natural, drugless, nonsurgical health treatments, relying on the bodies inherent recuperative functions.
Competitive Edge
Betcher Chiropractic focuses on each patient according to the holistic philosophy of individualism, holistic medicine. Most wellness issues are affected by multiple systems that work together. It is important to treat them accordingly. Success is achieved by addressing and managing the problems that prompted the patient to visit the doctor.
1.1 Objectives
To create a facility for health care that meets or exceeds the patient’s expectations. As a feedback mechanism, patient surveys will be used to track this.
To increase the client base by at most 25% each year.
To set up a business which can survive off its own cash within 20 months of operation.
To establish a solid referral and repeat client base.
1.2 Mission
Betcher Chiropractic is a chiropractor whose mission it is to maintain and attract clients. They offer the best individualized, professional care and promote the well-being and quality of life for all patients.
1.3 Keys to Success
1. Patients with physical limitations may find it difficult to get around and there is ample parking.
2. Environment: Provide a relaxed and professional environment.
3. Convenience: offering patients extended business hours.
4. Reputation: establishing an excellent reputation within the community.
SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. Through a unique combination of offered services and products, they will quickly gain market share. SoulSpace offers customers a relaxing and rejuvenating environment that can cater to all of their needs. The business will be a partnership, with Steve Long and Debby Long owning equal parts of it. Linda Hill-Chinn will also own a portion.
Products and Services
SoulSpace offers a wide variety of mind and body healing services and products. Male and females will be able to get all types of hair styling services from the salon. The spa provides holistic massages, bodywork, and energy work. All this is done in tranquil, relaxing surroundings.
Location
SoulSpace has chosen Raleigh, NC as their city for the business venture. Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines. Raleigh is home to one of the highest educated communities in America. This correlates with earning potential or indicates that there is a higher average household income. In addition, downtown Raleigh has been remodeled recently and is a hot spot for new businesses.
Competitive Edge
SoulSpace’s competitive advantage is their unique combination service, location, customer-centric focus. Both the extraordinary services and location has been detailed previously. SoulSpace has set out since its inception to provide quality, dependable services. SoulSpace is a pioneer in training, properly training employees so that they can provide unparalleled customer service. SoulSpace customers will feel satisfied that they received a service that was beyond their expectations and better than any other. This customer-centric business model goes beyond mere rhetoric. It also includes financial incentives that allow employees to offer exceptional levels of service. SoulSpace can achieve its ambitious goal of 90% return customers by using this system.
Financials
SoulSpace forecasts significant sales revenues for year two. SoulSpace expects to reach profitability in year two and earn a healthy profit prior to taxes. When SoulSpace begins their fundraising efforts they will consider options such as LLC status to replace the partnership business formation that they have currently adopted.
SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor. SoulSpace is a peaceful, tranquil environment that will allow you to enjoy a wide range of mind and body revitalizion services.
1.1 Objectives
Below are the objectives of SoulSpace:
Substantial sales revenue by end of second year.
Profit before taxes at the end of the second year.
At least 90% clientele return rate by end-of-first year
End of the first calendar year, establish yourself as a destination for community members.
1.2 Mission
SoulSpace will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. SoulSpace will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.
Success Keys 1.3
Highly skilled and qualified employees, who are well-versed in energy work and are attuned to a calm spiritual disposition.
You can build trust with your community by ensuring that every customer is taken care of at all times.
The Magnolia Inn is a lovely facility perched on a hill overlooking Half Moon Bay California’s Pacific Ocean. Seven rooms are individually decorated and each have their own antique theme. Our Inn is a bed and breakfast that offers a complimentary full breakfast each morning. Magnolia’’s target market strategy focuses on Magnolia becoming the destination of choice for professional couples living in the Greater San Francisco Bay area looking to unwind and recharge. We will also advertise to the newly married couple who is looking for that special get away. We want to be visible to all potential guests travelling on Highway 101 through Half Moon Bay.
Magnolia will feature an eye-catching sign that will inform potential customers as well as drop-ins about our existence. Our Inn will be promoted using the Yellow Pages in the Bay and a Web site on the Internet, which will highlight the unique features it has to offer. The rooms will all be displayed with their own decor. Outside views of the Pacific Ocean and beautiful gardens will also be shown. Information about the shuttle service, room rates, and directions to attractions within 30 miles of Inn will also be available. The Magnolia is certain that it won’t take long for us to gain a following which will make us fully functional within the next year. The Inn desires steady growth with an average capacity of over 90% for Year 1, and profits increasing at a rate that is 10%.
Jim and Nancy Anderson are the sole owners of the Magnolia and live at the Inn year around. The Andersons manage every aspect of the Inn’s operation. The Inn will have a small staff, including a cook and maid. The cook will work 20 hours per semaine, while the maid will work 40 hours per week. Nancy will also be using the maid to take reservations and monitor the front desk. Nancy will supervise the inside operations. She will work alongside the cook and maid to make reservations. Jim will take care of grounds maintenance and transport guests in the van. Nancy and Jim will work together to promote the Inn, as well overseeing the advertising.
1.1 Mission
Magnolia Inn aims to create a peaceful environment for guests to take in the splendors of California’s beautiful coast. The Magnolia Inn will give each guest the same attention as family. Our guests should feel at ease when they arrive. As owners, we expect that each guest will receive personalized attention and exceptional service.
1.2 Keys to Success
These are the key factors that will make the Inn a success:
A facility that is first-class and pays attention to details.
You should give each guest the impression that they are our highest priority.
Provide quality meals.
Keep our clients happy to encourage repeat bookings.
1.3 Objectives
Get customer satisfaction rates above 90%
Every month, you can generate an average $26,000 in sales.
Owners and beloved pets are what make the world go around. We know that there are many photography studios that will photograph your pet. However, they do not openly welcome your furry family members. Adorable Pet Photography is a sole proprietorship dedicated to pets. We want to capture special moments that you can cherish forever. We will preserve your memories with beautiful photographic art. Our years of experience and gentle approach will ensure that you have a lasting memory. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner.
Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in stunning portraits. Staff and vendors will have to work hard for our superior customer service. This vision is manifested in three ways.
Produce the same outstanding quality results time after time.
Named Southeast’s best pet photographer
Remain steadfast in your support of customer service.
We are committed to providing high quality portraits at a competitive price and outstanding customer service.
Adorable Pet Photography is located in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is currently a home-based sole proprietorship. The company’s goal is to grow sales and expand the client base in order to eventually become a full-time operation. The company will offer a full range of custom portrait packages. Portrait sittings can take place in the studio, in the comfort of the client’s house, or outside. One assistant is required for the head photographer. Adorable Pet Photography is committed to the community. It will also provide pro bono assistance to the local humane societies and help fund local shows of dog and cat specialties.
Adorable Pet Photography is the result of a long career as a successful professional photographer. A graduate of the Showcase School in Atlanta, his architectural photographs have been published in magazines such as Atlanta and Southern Living. All equipment is owned by the founder. Therefore, there is no need to spend money on photographic equipment. Adorable Pet Photography works from home so overhead is minimal. Once the business becomes profitable and established, the owner’s salary will be deducted from the year-end cash. The owner is investing $10,000 of his personal savings as well as $10,000 from a good friend. This puts the owner’s short-term borrowing at $12,350, which is less than the credit union for which the company has been approved.
Adorable Pet Photography will provide a copyright notice for all photographs. This notice of the copyright will give protection against any claim of #8220innocent infringement by a client. Some clients of Adorable Pet Photography will require copyright release forms; this will primarily involve breeders and pet specialty show organizers who will need to use the photographs for publication.
The company will offer a variety of products including: portrait finishing, framing, location portraits and holiday candid shots.
Adorable Pet Photography seeks out local vendors to forge strategic alliances that will allow them to offer more services and lower costs to their clients.
Today’s white-collar professionals are likely to have at least one pet. The pet is considered a family member and the owners spend $26 billion annually on food, cosmetics, health care and other specialty items. Adorable Pet Photography targets these markets to reach this audience. Our specialty is pet photography and we will satisfy the existing needs of our client. Our quality products and services will be highlighted through advertising in the media, brochures and working relationships with pet specialty businesses and organizations frequented by potential clients.
What makes this industry so attractive is that, although the number of U.S. households with pets has held steady at approximately 58 million over the past ten years, the amount of money Americans spend on their pets has exploded.
The total retail sales of pet-related products was $16 billion in 1993. This number had increased to $22.6 billion by 1997, and is projected to rise to $28.5 billion in 2001. According to industry experts sales are expected to rise steadily over the next five-years, rising from 3 to 15 percent to 15%. This increase in love and concern for pets has seen existing services flourish and opened up entirely new markets for pet care. Many entrepreneurs, including the Petco superstores are creating businesses for pet owners.
Adorable Pet Photography has a unique competition. We compete against the traditional portrait studio that can photograph pets. This is an adjunct to photographing humans. We compete against two other exclusive pet photographers in the Atlanta Metropolitan area, and a host of amateur photographers. We are not able to match the quality or price of any of our competitors.
The most significant threats to this business venture include:
Sudden negative change in the local or national economy, since this is a luxury item.
There is more competition in the Atlanta metro market.
Partnerships that fail with breeder associations, pet specialty shows organizers and pet specialty stores.
The advent of digital imaging technology is a new threat to photography studios. According to many sources, digital images will eventually replace traditional film over the next few years. Although this is true for amateur photographers and technical photographers, Adorable Pet Photography believes the traditional art of photography will not be replaced by digital images. We believe the same time-honored craftsmanship that Annie Leibowitz and Yuseff Karash displayed, Adorable Pet Photography, will be preserved on film. While digital imagery can certainly be an advantage for portrait photographers, and it’s application in portrait photos will increase, we don’t believe it can replace artistic talent.
Adorable Animal Photography’s competitive edge is their commitment to customer care and satisfaction. We offer a wide range of services, flexible scheduling, the most recent technology, and beautiful photographic portraits. Adorable Pet Photography believes that pets are our primary business. It is not a sideline. We have the knowledge and experience to help you create a portrait session that is successful. We are patient and have a passion for quality results.
Data suggests that the best way to reach Adorable Pet Photography’s target audience for portrait photography is through the pet-related services they use. Adorable Pet Photography will develop relationships with businesses such a grooming salon, specialty pet store, and vet clinics. These businesses will be able to place our brochures and framed pet portraits. A strong marketing opportunity lies in the local pet shows and local breeder groups. Finally, Adorable Pet Photography will establish relationships with pet specialty stores to offer candid photographs of pets and owners in seasonal vignettes. While this will generate revenue, it can also be used as marketing tools to increase exposure to our target audience.
By beginning on a smaller scale, Adorable Pet Photography has the foresight to grow at a rapid pace to keep up with demand. Although we aim to maintain a steady pace of sales growth, we know that sales will fluctuate between months. We anticipate sales growth to be rapid during holidays seasons, and then it will slow down.
Adorable Pet Photography will reach break-even faster than other home-based businesses because start-up costs and staff are minimal. Because January is the post holiday slump, it will be the slowest month.
Our cash position is optimal. Adorable Pet Photography began with minimal cash but our rapid growth allowed us to grow the business quickly. The cash flow is negative in the first two months, when there are expected off-season periods. The business will be prepared and have cash reserves.
1.1 Mission
The environment of today offers a wide range of options for the consumer. Adorable Pet Photography strives for being the best option for clients. We pride ourselves on providing high-quality portraits at a competitive price and exceptional customer service. Pet photography, even in a strong economy, is a luxury; therefore, our customers will receive a portrait that captures not only the beauty of their pet, but also the personality.
Interviews with clients and time spent with pets will help to achieve this. At Adorable Pet Photography, we view pets as members of the family. We provide clients with high-quality and consistent results that will satisfy them.
1.2 Keys to Success
The key to success at Adorable Pet Photography includes our commitment to quality and customer satisfaction. We are responsible for ensuring professionalism in the following areas:
Consistent fulfillment by the clients’#8217s expectations.
Competitive pricing for the quality and array of services offered.
Each portrait will earn a fair and reasonable amount of profit.
1.3 Objectives
Adorable Pet Photography, a small business, aims to bring smiles to pet owners whenever their beloved pets are captured in beautiful portraits. We expect all vendors and staff to be dedicated to delivering superior customer service. This vision manifests itself in the following ways:
Every time you produce the same amazing quality results, it will be repeated over and again.
Be the Southeast’s top pet-photographer.
Keep our promise to provide customer service excellence and customer satisfaction.
Discover Productions, Inc., (Discover Productions), a technology consulting company for business-to–business (B2B), provides turnkey computing solutions that are based on the most current technology and use Web-based applications. Discover Productions, Inc. offers state-ofthe-art software, hardware, remote support, training and system support. Future plans include the development of their own B2B Web application. In June 2000, the company will release their first product.
Discover Productions is an Ohio-based company. Its mission is to equip businesses with the technology necessary to be successful in a Web-based marketplace. Discover Productions offers a new perspective on B2B Technology Consulting by using state-of the-art equipment and the required technical expertise.
Services Plan
Turn-key B2B Computing Solutions. The company is currently providing small to mid-sized businesses with Web-based computing solutions utilizing state-of-the-art technology.
Hosting services. The company provides hosting services to ASP businesses and generates over $200,000 in revenue.
Internet Sale. Currently, we have more than 300,000 in Internet sales through hosting, eCommerce, and Web development. This is for small-to-medium-sized businesses.
Computing Solutions. To increase our computing revenues, we will sell more computers, provide support and services to more customers than $450,000.
Web-based Applications. We develop, market, sell and support our own Web-based B2B apps.
Marketing
The company’s marketing strategy is built on the belief its products and services offer a value-added method of understanding, qualifying, and interpreting the complex world of technology markets and the computer industry. The company plans to use search engine portal advertising and pay-per-click advertising banners on strategically located websites in the computer field to implement this strategy.
Management
Discover Productions has a world-class team of management with direct industry knowledge, extensive research experience, as well as a unique perspective for B2B technology. Its leadership team includes Mr. Edward Jones, CEO and Mr. Jacob Manuel as CIO.
Financials
The company is seeking initial round funding in an amount of $914900 to help with staffing, buying software and hardware computing equipment, as well office costs. The company also seeks second round funding of $3 million to develop B2B Web-based apps and their Educational Application Software. Projected revenues for 2000 to 2002 are $1 million, $16 million, and $45 million, respectively.
1.1 Mission
Discover Productions was founded to offer businesses turn-key computing solutions that use the most recent technology. They also provide superior customer support and training to help them take their company’s infrastructure into the future.
Water Tubes Plumbing in Eugene is a plumbing company that specializes in residential new homes. Water Tubes is able to service any request for plumbing services in volume homes or custom homes. Water Tubes will quickly be able gain market share by focusing their efforts on a certain market segment.
Water Tubes will use their competitive advantages of professionalism to trim quality and properly train their employees. Customers who have become accustomed the lackadaisical attitudes of most plumbers will be impressed. Water Tubes has four employees total and will be profitable by month eight.
1.1 Objectives
These are the objectives for the first three year of operation:
To develop a company whose primary goal is to exceed customer’s expectations.
Hire another master plumber to boost sales within four to five year.
It is essential that a business survives on its own cash flow to be sustainable.
1.2 Mission
Water Tubes Plumbing’s goal is to provide the best house plumbing installation. Our goal is to keep customers coming back. When we adhere to this maxim, everything else will fall into place. Our services will exceed our customers’ expectations.
Success Keys 1.3
The keys to success are to provide the customer with a fair price and outstanding service.
The Creature Nannie doggie foster arrangement is at Sara Sloth’’s home. Customers can leave their dog at Sloth’8217’s home and it will be surrounded by people every day. It has its own bed and is taken out for walks twice daily. There is also a one-acre fenced in backyard that customers can explore. Creature nannies are a great alternative to a dog kennel. They get attention every day and have lots of opportunities to exercise. The children can allow the guest dogs to sleep in their rooms (under the beds if they prefer). The dogs can be considered temporary members of the household. The Creature Nannie offers this specialized attention as they are equipped to handle only four dogs simultaneously.
Although The Creature Natnnie will compete directly against kennels and offer superior services, they are still a viable option. The Creature Nannie will soon be in full capacity once word gets out. The Creature Niche will achieve profitability quickly and generate revenues of $18,000 annually by year 3.
1.1 Objectives
These are the goals for the first 3 years of operation
To create a service-based firm whose goal is exceed customer’s expectations.
To increase the number clients by 20% each year through superior performance, word-of mouth referrals and superior performance.
To start a business from home that will be able to survive without external cash.
1.2 Mission
The Creature Ninja’s mission at Creature Nannie is to provide the best canine foster care services. Customers are what we exist to attract. This maxim will guide everything else. Our services will exceed the expectations of our customers.
1.3 Keys to Success
The Creature Nanny’s secret to success is building a loyal customer base.
Washington State does not have enough coffee shops to offer quality coffee or freshly baked pastries for those with higher incomes.
Solution
JJB offers a broad range of coffee and espresso products, all from high quality imported coffee beans. JJB provides coffee and espresso products that are tailored to each customer’s needs.
Market
Washington’s cool climate makes hot coffee products very popular. Iced coffee products and hot coffee products are both in great demand during the warm four months. A lot of the day’s activity happens before ten a.m. with a steady flow throughout the day.
Concurrence
Local competition is limited and doesn’t offer nearly the same product quality or customer service as JJB. Local customers are looking for a high quality product in a relaxing atmosphere. They want a memorable, elegant experience.
Why Us
JJB is a bakery and coffee shop managed by two partners. These partners represent sales/management and finance/administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation.
Expectations
Forecast
JJB forecasts its sales in the three years following the plan. JJB expects to break even within the fourth month, as it increases its sales steadily. Profits for this time period are expected to be relatively low in the first two years, increasing somewhat in the third. The founders will invest $140,000.
Financial Highlights Year-by-Year
Financing is Required
Startup requirements:
Startup expenses of $64K include $3K legal, $20K premises renovations, $40K expensed equipment and $1K other. These are deducted from the initial balance as a negative retained earnings because they were incurred after launch.
Cash in the bank as a deposit of $70K (in initial balance)
Additional assets in the current of $12K (in an initial balance).
Long-term assets in the range of $65 (initial balance)
Finance
$110K initial investment from founders (Shows up in initial balance as Paid-in Capital.)
SBA 100K 10-year loan in initial balance
$1K in accounts payable at startup. (in initial balance)
Botswana has increasing number of entrepreneurs and competition amongst existing companies which presents an increased demand for market information and services. For companies to be ahead of their competitors, they need market research.
Solution
Palms and Bonds is located in Botswana and provides the expertise needed by a proactive-oriented and opportunity-seeking company to develop and enter new markets and product distribution. We aim to provide a wide range of services to the business community as also to the general public. These services can be summarized in two main areas: Business and Training Services. You can choose to use our business services for marketing research, market research reports and project-based consulting. We also offer plan consulting and writing as well as high-level retainer consultancy and company registration. We offer training services that include seminars and workshops on topics such as sales and marketing. In-house training is also available for secretaries, receptionists, sales and marketing personnel.
Market
Our target markets are more open to the idea of high-quality business consultancy services and low-quality ones. This is a good trend as it represents our target markets and thus offers us a lot of opportunity. A growing number of people are now more aware of the value of quality information. They also appreciate concise, clear business and market plans.
A second trend is to more heavily use specialized and focused consultants instead of internal resources. Companies are increasingly looking to outsource (but few companies offer this service). They also favor variable costs over fixed ones.
Competition
Gaborone is home to many companies that call themselves ‘business consultants’. These companies are primarily bookkeeping and secretarial service companies, according to those who have contacted them. There are some companies that provide services similar to those offered by us and that is good, but none of them specialize in market/marketing research. These are some of our major competitors:
Why Us?
Palms and Bonds can provide clients with high quality, reliable information and proposals to help them develop their business, increase market share, and create new channels. Our clients have access to a wide range of contacts and a lot more experience than in-house resources. We are able to offer you a true alternative. Palms and Bonds is able to offer complete solutions to clients’ problems which will encourage business development. Palms and Bonds are a better, more professional, and less risky option than working entirely in-house. Palms and Bonds have to be able and willing to pay a fair and reasonable price for their services and offer a better service to their clients. The development of local markets clients will be the primary focus.
Expectations
Forecast
Below is a table that shows the three-year sales projections. The table below shows that as we gain market reputation and establish ourselves on the marketplace, sales are expected to rise faster than in the initial year.
The following financial projections are available in Botswanan Pula, (P).
Financial Highlights for the Year
Financing Needed
The total investment will be $70,000. Each co-founder will invest $35,000. Total start-up capital, expenses and legal costs (including logo design, stationary and related expenses) were approximately $49,000. Additional $20,000. of start-up capital was needed to cover personal computers, vehicles, office furnishings, and other office equipment.
