What’s for Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will visit our Plano, TX office to prepare 12 meals. They will have enough meals for a month in less than two hours.
We are able to focus on our competitive advantage (no direct competitors within the Dallas/Ft. The Dallas/Ft. Worth area, our customers and their needs. will increase sales to a point that exceeds $1.3M in three years.
What’s for dinner? Kim Kirby and Alan Kirby own the S Corporation. Kim and Alan have combined 15 years of experience as party planners and personal chefs in the entertainment and food service industries. They know the kinds of food preparation available in the Collin County area. Two teenage children have lived the struggle of feeding their family healthy, affordable food. From the beginning of the first year, high sales can be generated by Kim’s relationships with specialty grocers and food distributors as well as Alan’s contacts in local communities.
What’s For Dinner offers several advantages to its target market:
- It’s quite affordable to prepare meals for four: it costs $15
- A fun, social, and party atmosphere
- Convenient: Your prepared meals can be delivered to your home at any time you choose.
- Saves time: no shopping, no prep, no clean up.
- Seniors will find special menus and transportation assistance easy to eat.
- Best of all, you don’t have to decide “What’s for Dinner?”
The plan has two main purposes. The first is to secure funding of $259 708. The second is to create the foundations for our vision, philosophy, strategy and mission to make sure we know where we are and how to get there.
1.1 Mission
What’s for dinner? A specialized business that gives people the chance to prepare healthy yet delicious meals that they can freeze and take home. This process optimizes the time and effort required to prepare high-quality meals for What’s For Dinner? Clients will be able to recognize the importance of this process within their current schedules. They will also be able to adopt the healthy lifestyle that is becoming the norm in a society with poor health.
What’s for dinner? We will offer a unique and memorable service that will blend a party-like ambience with professional food prep that will attract a growing number of repeat customers. What’s for dinner? It will give busy professionals and families the opportunity to make a variety of dishes quickly in a fun environment, away from their homes, giving them more time for what they want.
Our goal is to be a self-sustaining corporate enterprise within 3 years from the company’s inception to begin expanding our menu offerings within 3 months and its location offerings within 4 years. What’s for Dinner It will hire 4 people full-time within three years and reach net profit goals in excess of $100,000 by its second year.
We are here to help you relax by giving you a great selection of dishes to prepare for your family.
1.2 Keys for Success
The keys for success in this business include:
- Our goal is to provide high levels of customer satisfaction and retention through our services and products.
- Marketing: Get our name out there. This involves an intensive marketing campaign driven mostly by our customers (wordof mouth), and a supplement vehicle of standardised and conventional marketing tactics.
- Customers will appreciate the high product quality and variety. This will allow them to retain and grow.
- Finances: As our customer base grows, we’ll be able to lower supply costs by purchasing more bulk food through food service distributors.
- Variety of menus offered based on seasons, trends and customer preferences.
- Exceeding our customers’ expectations by offering them a higher quality of food for a competitive price.
- Customers will find it easy to register for and pay for parties on What’s For Dinner’s website.
1.3 Objectives
What’s For Dinner has three years of operation. These are the objectives for What’s For Dinner in its first three-years of operation
- To exceed customers’ expectations for food service and food service products.
- To increase the number clients served by superior service by 25% annually
- To build a sustainable, profitable start-up.
- To make an after tax profit of $134K within the third year.
- To realize a net revenue of more than 10% in the third-year.