The Infotext Strategi Letter is the foundation of a monthly subscription service, including the newsletter privileges and website privileges. This is a major expansion project for us. It will provide many benefits to our company:
Validate your expertise.
Increase visibility, leads and additional consulting clients.
You can also offer additional revenue sources.
The newsletter is treated as an entity separate from the business plan. It is confidential, and may be used internally as a guide for expanding the business within our existing company.
1.1 Objectives
300 subscribers at the end the first year and 1,000 at the end the third year.
65% renewals.
Cancellations not exceeding 10%
1.2 Keys to Success
Excellence in fulfilling the promise – completely confidential, reliable, trustworthy expertise and information.
Develop visibility to generate new business leads
A single pool of expertise can be leveraged into multiple revenue-generating opportunities  the newsletter and subscription site, retainer consulting and project consulting, as well as market research published reports.
1.3 Mission
The Infotext Strategy Bulletin provides high tech marketers with information, insights, advance warning of trends, case study and practical real-world advice regarding developments in the global marketing of high technology products. It includes an electronic monthly newsletter as well as an information archive which is sent electronically via a secure password-protected site to the World Wide Web.
Our Mission : We aim to tap into today’s brightest minds by giving them the tools to study the trends, themes and technological advancements that are common among college students, and to decipher how they translate into investing dynamics in the stock market.
Description of the Business Concept . We provide a platform for bright, passionate college students who love investing and business to get real business experience. The original thoughts and ideas of these business-minded wunderkinds will be available on the Internet at our website: www.thewonderkind.com and in a hard copy newsletter printed quarterly and mailed to subscribers. We are an informational publishing company which provides analysis citing key trends in various industries to our subscribers. The Wonderkind’s focus allows students to discuss business matters most relevant to them and their Wall Street analyst counterparts–current market and product trends, social issues, and general stock market dynamics–and decipher how these phenomena translate into current investment opportunities. Our analysts do not have to be influenced by the financial relationships that exist between Wall Street investment banks and their clients. Subscribe to The Wonderkind via the website and pay $12.95 per month or $129.95 annually if you are interested in the collaboration findings of The Wonderkind. This flat fee includes unlimited access to our online database, including email interaction with our analysts, as well as our quarterly newsletter, which provides the top articles and analyses in a printed form.
Strategy and Opportunity . The founding partners will be relying on their own investment wisdom and perspicacity along with the help of their network from other schools across the nation to create the initial knowledge. This foundational base will be used as a marketing tool to encourage motivated students from any university to submit their own original investment ideas to be considered for publication on the website and newsletter of The Wonderkind. Motivated students will be attracted to this opportunity to get recognition and honor via publication on The Wonderkind’s website and in the quality periodical, without any monetary compensation. Based on the high quality of investment analysis submitted, we will look to hire additional full-time writers. We will also compensate them accordingly. Students will continue to submit quality articles as our subscriber base grows.
The Wonderkind can be recruited and implemented using a variety of methods, including via the Internet, official college newsletters and magazines, with other schools’ business and entrepreneurial departments and through support from friends and family.
Target Market – Subscribers to The Wonderkind are motivated to be exposed to the pulse of college America. The Wonderkind’s target market is:
The vast majority of information available to business professionals is from a variety sources.
Students studying business, finance, and marketing are encouraged to apply.
Our Competitive Advantage: We have twofold competitive advantage:
There is no other publication currently that taps into the collective intellect of college students.
We are looking for motivated college students who are tired of the inability to arrange internship programs at large corporations.
The internship could be done during the school year or during the summer.
Because our internship would be performed electronically, students will not need to relocate nor arrange for lodging.
The Wonderkind’s uniqueness is due to its plan to create an elite group of college students that embody America’s most technologically-savvy and dynamic generation. The college student of today is more highly respected than ever by society and business professionals. Everybody seems to be curious about the pulse of collegiate America because of the incredible success stories shared by college entrepreneurs like Bill Gates, Michael Dell, or Sean Fanning.
Economic Potential: We project over one million dollars in annual revenue every year using our five-year projections.
Two years from now, additional value-added services or cross marketing initiatives may be accretive for our bottom line.
Management. Frank Peanut and Jacob Sweller are both founders with unique backgrounds and resumes. Each brings to the table unique personal qualities that will compliment each other as they grow and manage their businesses.
Frank Peanut studies finance and is ranked within the top five percent of his class. His past experience includes being mentored under the guidance of two hedge fund managers in Minneapolis. Frank is the current Co-fund Manager at the Investment Club responsible for $400,000 in assets. Frank has been actively managing his personal equity funds since he was 14 years old. After graduating, Frank intends to continue his education by working in the Investment Banking sector for a while before moving on to graduate school.
Jacob Sweller is on the right track to get a dual diploma in finance and politics. Jacob, enrolled at the Honors Program, scored a 1500 SAT test score and is currently ranked within the top 10%. Jacob was active in the business world while at school. He has given business-consulting presentations to McKinsey & Co. as well as Credit Suisse First Boston’s investment banking firm. Jacob has received over 30 prestigious awards in academics and athletics over the past few years. Jacob is the current Co-fund Manager for the Investment Club, which oversees approximately $400,000 worth of assets.
The offering: We offer to purchase a significant minority stake in The Wonderkind for the financing we need to start our business and promote our services. We are open to negotiations.
Risks: While any start-up company investment necessitates a high degree of risk, we are committed to using any funds received conservatively and wisely. The Wonderkind isn’t an Internet company. Our company is an informational publishing house that provides services to customers citing key trends in different industries. Because it is cost-effective, we have chosen to use the Internet for distribution.
1.1 100 Word Summary of Business Venture
The Wonderkind, an informational publishing company, allows exceptional students with business/investing interest to discuss business matters most pertinent to them and their Wall Street analyst counterparts–’s current market and product developments, social issues, stock market dynamics, and how these phenomena translate into potential investment opportunities. Our analysts do not have to be influenced by the financial relationships that exist between Wall Street investment banks and their clients.
Contact persons and team leaders
Frank Peanut: peanut@wonderkind.com. Office: (555) 589-3432
Jacob Sweller: sweller@wonderkind.com. Office: (555) 589-3453
1.2 Objectives
We will offer bright, motivated students who are passionate about the stock market a forum to gain real business experience by allowing them to analyze companies and write about them outside of the classroom.
Here are our goals to increase subscriber numbers:
Year:
1
2
3
4
5
Subscribe to Service
500
1,500
4,500
6,000
7,500
1.3 Mission
Our goal is to reach the brightest minds of tomorrow and today by giving them the tools to study the trends, themes and technological advancements that are common among college students, and to decipher how these phenomena relate to the investing dynamics in the stock market.
1.4 Keys for Success
Below are some key steps that we will follow.
Recruit qualified
Students from all over the country can use our services to properly integrate their research.
You must ensure that every piece of content you publish is unique and original in all aspects.
Persuade investors and interested readers about the quality and unique content of our service.
We recommend that you market our idea to both business and college institutions to gain more support.
Keep existing subscribers happy and encourage them to recommend us to others.
We must reduce our costs to ensure that we are self-sufficient and long-lasting in all of our operations.
