Opportunity
Problem
Our computers are our lifeline. For anyone who doesn’t have access to reliable expertise through a company, friend, relative, employer or employer, this is a problem. That is what we do.
Solution
PC Repair will offer computer and technical consultation (repairs or training, networking, upgrade service, etc.) to both small businesses and homeowners. The company will concentrate on marketing, responsiveness and quality as well as creating and maintaining customer relations.
Market
Due to the extraordinary pace of technological innovation in the computing industry, there is an ever-growing demand for businesses who can advise and update customers about computer-related issues. The majority of potential customers in town are unhappy with the existing options. This creates an opportunity for innovative start-ups. Our business will generate the largest share of revenue from small businesses that use PCs. Business Week predicts that the computing sector will grow at a pace of 12%. Additionally, the processor speeds will continue expanding for years to make it an attractive resource for sales.
PC Repair will be focusing on small businesses because these customers often don’t have the resources to hire a full-time IT professional but do have IT needs. PC Repair will provide an affordable and on-demand service to these customers. We offer maintenance agreements which can help you generate extra monthly income. We offer residential customers a friendly, affordable service with flexible scheduling to meet their requirements. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. According to market research, there are plenty of businesses for small companies such as PC Repair.
Competiton
Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. Our local competitors are weaker than ours, so PC Repair’s strengths do not seem to be overwhelming.
There are a few big, national companies in the computer repair and maintenance industry, but many smaller, local businesses. The majority of computers are repaired in-store near customers. Parts for the repair come directly from the major manufacturers or distributors. However, delays in receiving the necessary parts can dramatically slow down repair times. This has been achieved by large chain stores that have huge inventories. Local shops, however, offer customers the chance to interact with their local staff and gain trust.
PC Repair has established a partnership with a distributor in order to expedite special-ordering. Although this is more costly than other channels, it will allow us to quickly establish a reputation for being efficient and responsive to customers’ needs, especially small businesses. This customer loyalty will help us grow our business through word of mouth and steady growth.
Why Us
PC repair will set a new standard for on-site computer solutions. We offer fast, local service and a prompt response. Our customers will receive individual attention and very reasonable prices. We will provide the highest level of customer service to our customers. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.
Expectations
Forecast
Because of our cost control, we will still see a modest but steady net profit in the first 12 months. Even after moving into a lease space and hiring more technicians. We make some losses in the second year and third, but we still pay the salaries of the owners and cover the loss with cash flow. Additionally, there will be tax advantages. We expect to be financially profitable over the long-term.
Financial Highlights for the Year
You will need financing
To get started, we will receive $43,000. It will cost $20,000 to borrow the money and $23,000 to buy it from the owner.