Tag: retailer

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Opportunity

Important information

[This business plan sample is based on a previous one, which was valid several years ago. However, it still serves as an illustration of what a typical business plan looks like and the issues it covers. This sample business plan is no longer valid for information. ]

Problem

Today, everyone has a mobile phone. It is expected that everyone will have a cell phone. They are needed for work and for socializing. They are so common that people assume they should be expected to have one. It is true that those who don’t have one cannot afford them.

Solution

Garbles Cellular’s mission is to offer its customers the highest quality cell phone products and services. The owner of Garbles Cellular focuses on providing personalized service to customers, ensuring convenience and quick service. Garbles Cellular is equipped with the technology expertise to help customers select the product and service that suits their needs best. Our staff will have strong vendor relationships and be able meet the demands of customers for the most recent innovation in cell phone technology.

Market

Our products have huge market potential, as evidenced by the seemingly unstoppable growth in the telecom industry. The telecom sector is currently one of the most important growth industries. It is also responsible for large capital market gains. The number of cellular phones growing rapidly is a phenomenon that was previously unimaginable. One illustrative example is that it is forecasted that within two years over 65% of children from age of 10-15 will have cell phones.

These areas will see the future growth of the market/products.

Text messages between friends (in Japan, this is huge). Short-Message Service can be used to send messages between friends. Email is of course limited to small file sizes, but many of the phones allow for English characters to be sent. You can also send specific characters to each provider, such as happy or sad faces, small animated pictures, animals, people and hearts. To express emotions, people use a set of faces that are specialized for special characters. While email can be sent between multiple provider phones, not all special characters are available. Therefore users should try to keep the special characters in their hands by keeping a group or friends connected to the same provider. Email can be sent using computers but files are often deleted from cell phones.

The majority of North American phones have a few games included to keep users entertained for a brief period. Japanese phones come with two different types of games: built-in ones and Java application ones. The built-in games are quite simple, but the graphics play a major role in the game’s enjoyment. Java application game are delivered via the network and charged for. These games require streaming data and are more complicated. Each month new games are added. You can even buy joysticks and navigation consoles that plug into your phone.

One of the recent popular additions to many of the Japanese and Korean phone models is a CCD Camera that is mounted either on the outside of the clamshell or on the clamshell hinge. The camera lens, which is slightly smaller than the dime, takes 4’215’4 cm pictures to be displayed on the phone’s display or sent to others. Users can not only take photos but also record video clips. Most phones take between 5-15 seconds of footage due to memory limitations, but they can send streaming video. Many of the advertisements for camera phones show people taking to each other and watching each other on the screen (both holding the phone and camera at arm’s length and using a hands-free microphone and earpiece). A couple of accessories are also available for the camera, such as an external flash which can be plugged into an accessory port, and a miniature printer that can print pictures.

Our company will attempt to profit from these developments and service its customers in all these emerging trends and developments.

Competiton

[Note: this is included here for illustration purposes only. This information is very out-of-date. Not reusable. ]

Three large companies currently dominate the U.S. marketplace:

TMobile Wireless &#8211] Owned by Deutsche Telekom subsidiary since May 31, 2001.

• Revenues: More than $13.6 billion in 2001

Wireless Phone Service Subscribers – Cellular voice, messaging, and high-speed wireless data service to over 8 million customers.

T-Mobile Wireless offers the largest all-digital, wireless network that uses GSM (Global System for Mobile Communications). GSM is the most widely used digital standard worldwide, accounting for more than 70 percent of the total digital wireless market.

Cingular Wireless second largest wireless company is the U.S.

• Ownership: Cingular Wireless is a joint venture between the domestic wireless divisions of SBC (NYSE:SBC) and BellSouth (NYSE: BLS). Atlanta, Georgia. Based on their respective contributions to the venture’s value, SBC has 60 percent and BellSouth 40 percent.
• Revenue from the cellular service in 2002 was greater than $14.7 Billion
• Cellular Phone Service Subscribers: more than 22 million voice and data customers across the U.S.A.
• Cellular Phone Service and Technology. Cingular has the only U.S. wireless company to offer Rollover. Customers can keep their unused minutes. Cingular offers cellular/PCS service to 43 of the 50 most important markets in America. It also provides corporate e mail and advanced data services via its GPRS or Mobitex packet data networks.

Nextel Communications has its headquarters in Reston (VA) and is the leading provider of wireless communications services that are fully integrated on the most reliable, all-digital network in the country.

• Ownership: Nextel Wireless, which trades under the symbol NXTL on the NASDAQ National Market, is listed as a subsidiary of Nextel Wireless. Nextel Partners trades separately on the NASDAQ National Market.
• Revenues from the cellular services $8.7 billion (2002)
• Cellular Phone Service Subscribers 10.61 MILLION (Q4 2002).
• Nextel’s cell phone service and technology uses a packet-based network, the integrated Digital Enhanced Network, (iDEN(tm),) technology developed by Motorola. Nextel Online(r), Nextel Digital Cellular, Nextel Mobile Messaging, Nextel Direct ConnectSM and Nextel Digital Cellular are all 4-in-1 services. They cover thousands of communities in the United States. Nextel and Nextel Partners, Inc., currently serve 197 of the top 200 U.S. markets.

Garbles Cellular Phones seeks to gain a share from these three companies.

Why Us

We believe that, with our long and thorough experience in the EAIA, our store will be in the perfect location to start our operations in the U.S.A., and will start operating in the right time. Garbles Cellular Phones promises to provide the highest level of customer support and convenience.

Expectations

Forecast

We will be working to eliminate any kinks in the start-up and get it off the ground in year 1. In year 2, we will see a slight profit. We will be able hire more store attendants, and administrative assistants by the third year.

Financial Highlights Year-by-Year

You will need financing

We will get $96,000 to begin our business. Mr. Seramed Garbles will put $43,000 into Garbles Cellular Phones, Inc. in order to pay for start-up expenses. In addition, he will make an additional $53,000 once the operation begins to take off

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