McKenzie Roller Rink has state-of-the-art facilities that offer recreational skating to individuals, as well as catering for large and small group events. Roller Kingdom was formerly Roller Kingdom. Due to mismanagement McKenzie Roller Rink has taken over the business with no capital outlay. The rink’s location in Eugene, Oregon is easily accessible from major roads and interstates.
The McKenzie Roller Rink has been upgraded to provide an exclusive recreational opportunity for the greater Lane County region. A concessions area will serve a wide variety of food choices. For large groups like civic groups, church groups and school functions, party rooms are available. McKenzie Roller Rink’s dedicated staff will be available to offer excellent customer service. It would like for the company to see more loyal customers. McKenzie Roller Rink will target local markets with special focus given to the large groups looking for a facility to hold their parties and functions.
McKenzie Roller Rink is committed to customer service and will be different from other recreational options in the area. We aim to create a friendly, welcoming environment for our customers in our target market by placing emphasis on customer care. It is crucial to establish long-lasting relationships with church groups, civic groups, and schools. We will also participate in community events. We can’t sell our services. We have to deliver the services with excellence. McKenzie Roller Rink plans to create a website that is accessible to everyone who seeks recreational alternatives. This site will contain information such as the hours of operation and descriptions of the facilities.
Management is about mutual respect and responsibility. McKenzie Roller Rink is a place where people can have fun and be creative. Don Jones, along a team consisting of 10 employees, will play an active part in the day to-day operation of the facility. Don is the majority owner and has years of experience in running this kind of facility. Don will be joined in the formation of strong leadership by Paul Robins (and David Barkley) McKenzie Roller Rink would love to see the first year’s sales reach over $400,000 with an increase of five to 9% for year 2.
1.1 Mission
McKenzie Roller Rink offers recreational skating for the general public and private bookings for groups. McKenzie Roller Rink offers a variety of catering options and party facilities that allow for family-oriented activities. We will place a high priority on customer service with the intention of creating a fun, positive atmosphere. McKenzie Roller Rink places safety first. McKenzie Roller Rink employees are valued assets and will be treated accordingly.
1.2 Objectives
- Sales increasing to more than $1 million by the third year.
- Restore gross margin to at least 90% and keep it there.
- By the second anniversary, increase customer approval ratings by 20%
1.3 Keys for Success
These are your keys to success in the business.
- Marketing: To increase interest in skating as an activity.
- Facilities: Provides a facility that caters for individual and group activities.
- Customer Service – Provide customer service that makes patrons feel valued and inspires them to return.