Ice Dreams plans to sell shavedice as its main product, along with soft drinks and frosty Latin cocktails called licuados. Shave ice has become the most popular dessert since frozen yogurt. Shave ice is rapidly heating up and showing no signs of cooling.
Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. The ice would be shaved by hand to create a flaky, cold snow. Then they’d top it with fruit juices to create a refreshing treat. This delicious treat can’t be kept a secret. Over the past few years, shave ice’s popularity has increased all over the globe.
Shaved ice is very different to a traditional snocone. It is made with a small counter-top device that cuts the ice instead of grinding it like a conventional snocone machine. This produces ice that is so fine it can rival real snow! The snow is then placed in bowl or cup and filled with high quality tropical fruit flavors. Because the snow is so soft the syrup is held within its tender texture versus settling to the bottom like traditional sno-cones. It is best to use a spoon for the syrup as it will absorb into the snow.
Shave ice is delicious and tender. It’s made with the best, most flavorful tropical fruits flavors.
A drive-through business will be built on privately-owned commercial property on Highway 86 (Adams Avenue) in El Centro, California. The business will also include beverages (soft drinks) and licuados.
1.1 Objectives
- To construct a drivethrough building (12′ x20′) on existing privately-owned property (50′ x120′).
- To produce a net profit of at least $50,000 by the third year of operation.
- To sell 20 different Mexican and tropical flavor syrups.
- To sell other products such as soft drinks and licuados.
1.2 Mission
Ice Dreams will manufacture and sell shaved Ice with 20 different flavor syrups, soft beverages, and licuados for consumers in El Centro (California). Retail customers will be in the low- to mid-income bracket, and will range in age from children to adults.
Success keys 1.3
The keys to success are:
- It will be the only business of its sort in El Centro.
- The business will be situated on a major highway near several housing developments, the city swimming pool, schools, parks, and along a major motel and restaurant strip.
- A wide range of Mexican and tropical flavored syrups will ensure high quality product.
- Potential for expansion of business into other Imperial County areas
- The City of El Centro enjoys warm to hot weather for approximately seven months of each year.
- Highway 86 sees an average of 48,300 vehicles daily in two-way traffic.