Passion Soles is a women-only shoe store in Eugene, OR. Eugene badly needs an upscale shoe store for women because the current stores have an inadequate selection. Currently, women that need a special pair of shoes often must travel up to Portland to find the right shoes.
Passion Soles will offer a wide range of shoes. Passion Soles’s shoe selection is usually too big due to the number of sizes that must stocked for each style. Passion Soles’ unique business model allows them to offer a wide selection while only stocking one size per type. Passion Soles is able to receive the size they need within two days thanks to a special relationship. Rush overnight shipping is possible at an additional fee.
Passion Soles will benefit from Holly Heels’#8217 specialized knowledge in the women’s shoe industry to quickly gain market share. Profitability will be reached by month ten and $284,000 will be generated in revenue in year three.
1. Keys to Success
It is important to satisfy the customer demand for a high-end women’s shoe shop with a large selection and personalized customer service.
1.2 Objectives
The following objectives are set for the initial three years of operation
To create a product-based, retail store whose primary objective is to exceed customer’’s expectations.
To increase the number and quality of clients served annually by 20% by satisfying unmet customer needs through outstanding selections and exceptional customer service.
It is necessary to have a sustainable cash flow in order to start up a business.
1.3 Mission
Passion Soles’#8217′ mission is provide Eugene with a premium selection of women’s shoes and outstanding customer services. We exist to bring in and keep customers. If we follow this maxim, all else will follow. Our services will exceed our customers’ expectations.
The City of Coral Springs, Florida will be home to the Athletic Shoes Headquarters at Pine Ridge Square’s Athlete’s Feet store.
There are 29,000 children in school, and over 11,000 of them participate in the 16 structured athletic programs. There are 27 schools, with varying degrees of athletic programs, within three miles of the proposed location.
Within three miles from the center are 57,000 people between the agess of 20-54 years old. This is Florida’s premier age for running. There were 250 runners from Parkland, Coconut Creek and Coral Springs participating in January’s Walt Disney Marathon & Half Marathon. This is just one example the number of runners who live in the community. Coral Springs has no shops that stock a wide range of running shoes for serious runners.
The Athlete’s Feet will be focusing on these market segments. These primary customers will attract the remainder of those who are in need of athletic footwear to us.
The store will be located at the intersection of University Drive and Wiles Road. Fresh Market and Blockbuster Video were the co-tenants. They also own Blockbuster Video and Play It Again Sports. ft. daycare center, a children’s and young men’s specialty clothing store, a learning center, four restaurants, and several other youth-oriented businesses. At the same intersection are: Kmart, Steinmart, Winn Dixie, McDonald’s, Wendy’s, three banks, six additional restaurants, and three gas stations. This intersection has approximately 400,000 square feet of retail space. University Drive is being extended northward through Boca Raton. Wiles Road will continue east, through Coconut Creek. It is home to approximately 55,000 cars daily.
Coral Springs has little competition. There are several “Mall” stores that sell fashion and athletic footwear. They offer limited service and virtually no technical knowledge or expertise for running shoes. They are also unable to capture the “sports-specific” footwear like football, baseball or other cleats or accessories.
The Athlete’#8217’s Foot will become a franchisee of The Athlete’#8217’s Foot, Inc., which is recognized as the leader in franchising athletic footwear. The Athlete’’s Foot operates over 700 franchised and owned stores in 33 different countries. The Athlete’s foot franchise program offers a wide range of support services, including:
Access to special vendor discounts including; Nike, Reebok, Fila, New Balance, Adidas, Converse, Brooks, etc.
Expert advice and assistance with real estate selection and negotiations
Proven store design and fixturing.
Planned merchandising system and assortment direction. Coordinated inventory control.
Seminars and workshops provide comprehensive training in all aspects the business of athletic shoes.
Continued support through video, monthly publication, regional meetings, and network with co-franchise
Assistance with the local advertising campaign and participation in the National Advertising Program
These are the most advanced programs for Research and Development and Fit Technicians.
1.1 Objectives
The primary objectives of the business plan for The Athlete’s Foot are outlined below.
To make The Athlete’s Feet the leading athletic footwear retailer by providing knowledgeable and professional customer services. Customer service will be measured through repeat business (our goal is that 50% of our customers will return within 6 months for an additional purchase) and multiple sales (our goal is that 30% of our non-running and 60% of our running shoe sales are accompanied by an additional purchase).
To be an active supporter and participant of the Coral Springs Athletic Community. To develop a youth running club and adult running group to promote healthy living and exercise. We aim to have 150 members of the running club by the end the 18th month.
To achieve a 33% increase in sales year two and maintain a minimum annual increase of 15% thereafter.
1.2 Mission
The Athlete’′
s Foot is a boutique that sells true athletic footwear. The store will be specializing in children’s sports shoes. It also stocks a variety of men’s, women’s, and kids’ running shoes. Our staff will be able to offer advice on the most appropriate style and fit of athletic shoes for each customer. This store will be the city’s only full-service sporting footwear store, offering knowledgeable sales assistance and high quality products.
Our goal is be the home base for all Coral Springs athletes. Coral Springs boasts one of the most advanced and sophisticated community athletic programs in America. The proposed store is within three-miles of approximately 29,000 school-aged kids.
We believe that in order to reach our headquarters position we must be visible to the athletic community through sponsorships, seminars and team and league promotions, as well as the development of a running program for the community.
One, Two, Step! You will find only the highest quality shoes and accessories for women at our store. The selection includes everything from basic flats and sandals to trendy stiletto boots and shoes. To best suit our customers, we will be purchasing directly from the manufacturers and selling to them in a wide range of sizes and colors. Shoes will account for the largest percentage, followed by accessories.
One, Two, Step! It is organized in the name and sole proprietorship of Chloe Goodlowe. One, Two, Step! Temporarily, it will be at 123 Shoe Lane, Houston, TX. It will remain there until it grows large enough to open a store in West Houston.
The hours of operations will be Monday through Friday from 10 a.m. until 6 p.m., Saturday from 10 to noon and 8 p.m. (closed Sundays). Customers will be able purchase directly via our website and VIP showcase events. Extended hours will be available during the Christmas holiday shopping season.
All merchandise will be bought according to the company’s mission. The management will take customer feedback, suggestions and sales reports into consideration when introducing or removing certain brands, styles, and sizes.
The Concept
Recognizing that quality shoes in large sizes are very scarce, it is important to use larger shoe retailers like One, Two, and Step! Targeting niches will reduce competition. Generally, focusing on other retailers whose prices are too high, lack quality, and are not’shoe size efficient’ will help to minimize that competition.
One, Two, Step! There are three keys to success. The first is to establish high-quality, high-value relationships with its suppliers and customers. Second, ensure that products are delivered promptly and reliably. Dependable administration is the final key to success. This small business plan is designed to give you the structure needed to realize this last key.
One, Two, Step! The business is initially set up to be a home-based venture with plans to eventually expand to a shop/boutique. This will allow you to save money while still providing the best service and support.
The Market
One, Two, Step! The company will continue to grow at 3%, and there are many potential clients now, eagerly waiting for the start of business. One, Two, Step! You will find us to be more affordable than other retailers, but the same high quality shoes.
A monthly sales promotion will be offered by us, such:
buy one, get one half price
buy one, get one free
Take half off your previous season’s shoes
“One, Two, Step!” dollars (for every $50 dollar purchase, the consumer receives an additional 20% off of their next purchase)
One, Two Step, Step! will design its own, custom-made shoes for women and men.
The Sales Strategy
Our marketing strategy will not exceed 5% of our annual gross sales. We will use a wide range of approaches, including our website with free shipping, postcards, business cards, and word of mouth.
Objectives
The goals of One, Two and Step! are:
To sell fashionable and elegant shoes, sizes 5-13, that can be worn by every woman.
To get a 50% profit margin within the first one year.
To provide excellent customer service. This is measured through repeat and new customers (our goal being that 50% of our customers return within 6 months to purchase additional products) and multiple sales. Our goal is that 30% and 60% respectively of our non-running and running shoe sales come with additional purchases.
To make a net profit in the second year and in the fifth year of your career, you will need to earn $15,000 and $5,000 respectively.
Mission
The One, Two, Step! Our mission is to provide high quality accessories and shoes from name brands in a variety of sizes to suit the chic woman.
Keys to Success
For women to succeed in the shoe industry, one, two, step! must:
Take a selection of shoes that will suit your personality, in varying sizes.
Customer service excellence in southern hospitality.
Advertise and promote in all areas so that our customer base will learn more about One, Two, Step!
Continuously assess our inventory and sales to adjust our inventory levels.
Lastly, be sure to stay up-to-date with the latest styles in women’s shoes.
