Recycled Riding Dreams provides quality used motorcycles and parts to an expanding market of motorcycle enthusiasts. Recycled Riding Dreams has a bike for every budget, and is an excellent choice for the beginner. For the experienced biker, quality used parts will cut the cost of repairs and modifications by 50% to 75%.
Over the past ten years, biking has developed an entirely new customer base among baby boomer men, ages 40 to 65. Last year, motorcycle sales for this age group was twice that of young men, ages 18 to 25. Montclair had motorcycle sales exceeding $6 million in 2000. The forecast is that sales will grow by 15%.
Montclair has 650,000 residents and an average income of $28,000. The city hosts seven motorcycle organizations, and sponsors an annual cycling race as part of its spring celebration.
Brian Jefferson, owner of Recycled Riding Dreams is one of most respected and best known motorcyclist in Montclair. Brian is president of the largest motorcycle association in the city, which has over 800 members. Brian led the motorcycle parade at the city’s spring celebration last year.
Brian’s connection with the motorcycling community and the growing demand for quality used motorcycles and motorcycle parts will make Recycled Riding Dreams one of the most popular shops in the city.
1.1 Objectives
Recycled Riding Dreams aims at:
You can capture the majority of the Montclair used motorcycle business.
Provide superior service to your customers at a competitive price
1.2 Mission
Recycled Riding Dreams has the mission to become Montclair’s primary source for used motorcycle components.
1.3 Keys for Success
Recycled Riding Dreams can be a great success.
Refer customers.
Customer expectations for quality, timeliness, price and service are exceeded.
Claire de lune will be a new boutique offering high quality, European-influenced lingerie. The store will span 1,300 feet and be located in Hawthorne Plaza (Southern Johnson County, Kansas). This retail center is known for its high quality demographics and high traffic counts. Compatible retailers also offer qualified traffic and potential referrals.
Competition:
Kansas City’s intimate apparel market is smaller than other markets. There are mass merchandisers and discount stores that offer mass produced and lesser quality brands; department stores that offer better brands, but in limited sizes and with varying degrees of customer service; and 10 Victoria’s Secret stores which cater to the 18-34 age group with product of inconsistent quality and untrained store personnel. There aren’t any lingerie boutiques in the area of South Johnson County, Kansas or South Kansas City, Missouri.
Potential Market:
Based on lingerie spend patterns, this business plan has Sections 4 and 4.2 that identify the three main target groups. These are the three target groups:
Women aged 25-59 have a household income of $75K+
Women 18-24
Brides
clair lune targets the Intimate Apparel Enthusiast as a common psychographic component among all three groups. An IAE is a woman that cares enough about her lingerie and wants to shop at specialty stores, rather than buying her lingerie at Wal-Mart.
There are large numbers of potential customers who fit these target descriptions within a five mile radius of our store location, which captures Hawthorne Plaza shoppers for impulse purchases, and within a fifteen mile radius for destination traffic. (See section 4.1).
Unique Selling Proposition:
One column in ‘#8220’ Dear Abby referred to a bra shopper who was desperate for a bra. She complained that if a woman is a 32-A, and doesn’t really need a bra, she can have her choice of black, beige navy, shocking pink and yellow, as well plaids, leopard prints, polka dots, and white. However, if a woman wears a 42-D (or greater) bra and must have one every single day, she has the option to choose from white, black or beige.
Clarity de lune is the answer to this woman’s dilemma. It offers a wide selection of sizes and styles that she will not find anywhere else in Kansas City. Clear de lune has a wide range of lingerie, from the moderately-priced to the more expensive. Their lingerie is distinguished by its superior quality silks, hand-finished laces and outstanding craftsmanship. We will be able to up-sell the Victoria’s Secret shopper to a higher quality product that they may have seen in a fashion magazine, by educating her on the better durability, construction and fit, at a slightly higher price. A full description of clair de lune’s product offerings can be found in Sections 3.1 and 5.1.
clair-de-lune’s highly skilled personnel will get the customer’’s individual needs into consideration and offer personalized bra fittings as well as other special services. See Section 5.1.
Leadership and Vision:
Terry Levine (sole owner) has over 20 years of advertising and marketing experience. This experience will be a huge asset to the analysis of customer potential and implementation of a strong plan. As a media strategist, she has great numbers skills. She will be able to use her negotiation and relationship-building skills with vendors and clients. Her extensive experience with controlling costs in other businesses has given her a keen eye for the bottom line.
Terry will be supported in her inventory management decisions with the help of Susan Nethero, the owner of Intimacy, Atlanta’s award-winning lingerie shop. She will also serve as a consultant on start-up inventory and other operational issues. She is a well-respected icon in her field, both by customers and vendors.
Financial Projections:
claire anticipates $439,500 in its first year of operation. It has aggressive growth projections for 15% and 17% respectively in years two and three. This is fueled by increased product lines and aggressive marketing.
The store is expected to be profitable in its second year of operation.
1.1 Objectives
To create a shopping environment where women (and men) feel comfortable, pampered and stimulated by the wide array of choices that are available to fill their needs.
Superior customer service is essential to encourage word-of-mouth referrals and repeat sales.
To provide one-on-one attention to each customer.
To see 50% of customers return within six (6) month of their first purchase.
To be in consideration for all IAE purchases planned in southern Kansas City/Johnson County by the end-of-year two.
To make clear de lune one of the top destinations for bridal lingerie purchases before the end one.
To achieve gross sales of $425,000 for your first year.
To grow the business by 15% in year two.
1.2 Mission
clairde lune a specialty lingerie boutique that offers styles and sizes not available in Kansas City.
Our mission, to make the shopping experience for lingerie enjoyable, fun and fulfilling, is to help you find what you are looking for.
We aim to build a strong connection with the Intimate Clothing Enthusiasts.
1.3 Keys for Success
Offer superior quality products with cutting edge designs that are not available in other outlets in the Kansas City market.
Secure a great store location that offers high customer traffic for impulse purchases, caters to desirable demographics, includes compatible stores (e.g. This location is ideal for women’s and bridal apparel.
Understand clair de lune’s target customer to ensure that the correct product mix is available to meet their needs.
Offering a range of sizes (especially larger sizes to accommodate the needs for the growing plus size market).
Offer superior, personalized customer service to create favorable word-of-mouth recommendations and influence a high rate of repeat business.
Continuously monitor your inventory levels, and adjust as required.
Customers can be educated and advised about proper fitting, as well as the quality/value relationship for some higher-priced brands (likely European).
Customers will not be intimidated by higher-priced offerings if you offer a range of prices.
Increase impulse purchases by changing store and window displays often. This creates the belief that there’s always something new at Clair de lune.
Kingfishers retail Fly Shop offers supplies, guided tours, fishing/hunting logs and other services to Anglers from all over. We are centrally positioned in the middle this popular area, along Highway frontage of one of the busiest Highways. We are an ideal base camp, meeting place and location for success.
Ausable Wilfff and Brassie Nymph are now the new owners.
Our competitive edge is huge. Our unique customer “interest points” and our excellent location give us an advantage in advertising. We are experts in fly fishing these rivers and can stock the best supplies as well as offer expert advice to our customers so that they can really enjoy their fishing vacations. Our welcoming and supportive attitude towards even novice fisherman will turn first-time visitors into repeat customers. We also offer lodging at affordable rates. We are conveniently located between four major blue-ribbon rivers and the famous Trout River. The keys to our success lie in our great location, the ambiance of our store, and most importantly, our attitude.
This plan will outline what the company needs to launch a successful venture and how it plans to do it. It shows that even using conservative projections, the company will have positive cash flows, tremendous gross margins of over 50%, and steady/solid growth. We will show a modest profit in the first year, and our profits increase steadily. The projections are based primarily on the past performance and profit potential of the business as it was run by its previous owner. These conservative projections show that we will outperform the industry in almost every aspect.
Sixteen thousand dollars has been contributed by the owners to finance the purchase and renovation of the business. We are also seeking a 10-year loan of $513,000, secured with the owners’ collateral (3 houses), at an 8% interest rate.
1.1 Objectives
To bring the business back on track, we have several key objectives. We must achieve these goals in order to maximize revenue and profitability today. These are our goals to achieve this:
Through advertising and web presence, double the number clients who visit the door in the first year and increase customer traffic each year by 20% for five year.
Remodeling the retail space to increase floor sales by 30% and re-merchandising products in flow patterns will make it more customer- and ‘#8220’-friendly.
To take full advantage of all revenue sources in the geographic area by offering Hunting products to the substantiated large number of hunters in the area during the fall and winter months, increasing revenue by at least 25% the first year, 33% the second year, and 40% the third year.
Book minimum 125 trips using independent contracted guides and 1 employed guide the first year, 250 the second and third years using independently contracted guides. 300+ will be booked using independently hired and 1-2 employed Kingfishers Outfitters’ License guides. We can also rent 2-3 drift boats out to anglers who do not want professional guides. This will help us increase revenue and gain market share.
To gain market share and increase revenue by offering quality lodging at affordable rates in the most attractive location for hunters and anglers. We would accomplish this by building 5 custom log cabins the first year, and adding one cabin per year for three years starting in Year 3. This will allow us to increase both lodging and product sales revenues.
1.2 Mission
To provide an Angler’s and Outdoorsman’s shop where the customer is the priority and arrogance is left at the door… where patience is a practice and everyone we meet is a friend… where questions are answered without demeaning glances, and cold stares are unheard of…
Where you are invited to stop by for a cup and a chat, rather than being asked for money and then escorted out. Kingfishers aims to provide Anglers & Hunters with the right equipment and knowledge and make them return time and again.
1.3 Keys to Success
There are four key keys to success in the retail Fly Shop or Hunting Store business:
Our central location is within minutes of five major Trout Rivers as well as 4,000 acres of public land. We are located along a major highway that links Yellowstone National Park to Glacier National Park. Also, it is the highway that leads directly to one of the state’s top tourist attractions.
Quality/Variety Of Products and Services: Both anglers & hunters can find top-quality, budget-priced goods here. We also offer guide services, boat rental, lodging, and boat rentals. We also offer products and services unique to this shop.
Atmosphere This store is situated in a rustic log building that represents our state. It offers a warm and spacious atmosphere, which is conducive to stress-free selling.
Visibility/Marketing: Kingfishers is located on one of the busiest highways in the southwest portion of our state. The store is visited by 3000-4000 vehicles each day in the spring, summer, fall months. We will use both passive (billboards etc) and active (direct mail, commercials etc) advertising to draw customers into the store from both in-state, and out of state.
Bride’s Entourage is a wedding attire shop like no other. Our focus is on everything, unlike most bridal shops that only sell wedding gowns. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party.
Bride’s Entourage has been registered as an LLC with one member, in Oregon. Dorina Thker is the sole owner. This business plan is for financing start-up capital. The company should reach break-even in the fourth month of operation, according to our projections.
This business plan includes projections that indicate sufficient funds to repay requested loan.
1.1 Objectives
Bride’s Entourage has the following objectives:
Once the bride has purchased her dress, we will be the primary shop for all the female members in a bridal party. Mother of the bride, mother-in-law, father of the groom, flower girls, shoes, and accessories.
To see strong sales in the first twelve month of operation.
To exceed sales levels of 10% and sales exceeding 20% in year 3.
1.2 Mission
Bride’s Entourage is a boutique that provides attire and accessories for female bridal attendants. We pride ourselves on providing exceptional customer service and creating an enjoyable shopping experience. We are committed to providing an enjoyable and professional work environment that allows our employees to become trustworthy and valuable assets to our customers.
1.3 Keys to Success
To be successful in this business, Bride’s Entourage must:
To be The One-Stop-Shop for Bridal Products Other Than the Wedding Dress.
Establish a strong referral network among others in the bridal industry.
Tucson is an Arizona start-up located in Tucson’s West end. This company specializes in repairs and sales of home electronic products, specifically TVs, DVDs VCRs or CD players.
We will target people who put a lot of importance on their entertainment equipment. VCRs of low quality are often more affordable than they cost. This makes it easier to replace an old product rather than purchase a new one.
The company is owned and managed by James Munroe, a retired Navy Commander with a degree in electrical engineering from the University of Texas-Austin. He is a certified electronic technician with several brands. He plans to hire his son to assist with the growth and running of the business.
1.1 Objectives
Tucson Electronics (TE), is a business that is focused on growth. It aims to grow into a regional leader in TV/VCR/home audio repair with locations in Tucson, Phoenix and other areas. Tucson Electronics has the following three-year objectives.
By year three, steady growth in sales revenue is possible
In the Tucson region, achieve a local market share of around 20% by year five.
Expand product line to include authorized satellite service installation and new home entertainment electronics sales.
1.2 Mission
Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. Trust is the main aspect of our company. Our firm strives to achieve 100% customer satisfaction through quality, friendliness, and timeliness. We also seek out new ways to exceed our customers’ expectations while keeping costs as low as possible.
1.3 Keys To Success
One customer is all that is needed to build a client base in the TV/VCR repair sector. This can be done mostly through established marketing techniques (ads or billboards). Tucson Electronics’ success is based on these key principles:
High-quality work.
Pay attention at all times to professional appearances
Friendly, knowledgeable technicians who are customer-oriented and friendly. They will also take the time to explain to customers how our business works.
To offer our services at the most affordable price, we maintain an aggressive management oversight.
