Skate Park NW (SP) is a new skate skiing resort located in the Oregon Cascades offering miles of groomed trails. SP can execute on its comprehensive business plan with little competition and incredible trails.
Skate skiing, a new type of Nordic skiing, is now available. Originally created by Bill Koch, skate skiing is rapidly gaining popularity, it appeals to active people as a new, fun style of cross country skiing and serves as outstanding cross training for runners and cyclists. SP will sponsor races and clinics to increase the sport’s popularity.
SP is a company that has three key keys to its success. The first is its competitive advantage in convenience. SP offers unbelievable convenience to Willamette River Valley residents who otherwise would need to drive to Mt. Bachelor. A well-maintained trail network is the second key. The final key is to focus on customer service. It is important to ensure customer satisfaction in order to attract new customers and keep existing customers happy.
SP has targeted both beginners and more experienced skiers. The beginner segment is made up of people that have never tried skate skiing but are eager to try it. The second group is experienced skaters who come from other sports and are looking for a winter sport that they can participate in, providing them enjoyment during the winter months and maintaining their fitness level.
SP will be using a three-pronged strategy to market its skate ski program and other activities. First, printed materials will be distributed in various retail locations. This includes competitive races from different sports. Advertisements will be published in local sport/outdoor journals. Lastly, SP will sponsor races and clinics which will be used to generate interest in the sport, both from a participatory perspective as well as from a competitive perspective.
SP has conservatively projected profitability to occur in year one. The net profit will be 9.96% for year two, growing to 13.26% year three. SP will be able to generate $235,082 in annual sales and $276 2,221 in annual revenue by year three. SP is an exciting opportunity. It combines unmet market needs, a well-thought-out business model and a skilled management team.
1.1 Objectives
- In the Cascades, create the top-rated skate park.
- Offering exciting skiing to a wider range of people who aren’t familiar with it, primarily because of the convenience.
- Within two years, you can become profitable.
1.2 Mission
Skate Park NW’s mission, which is open to all levels of skaters, is to make the Cascades the most popular place for them to learn to ski. We aim to make every customer happy.
1.3 Keys for Success
- Convenience: To attract enough people, the facilities should be easy to use.
- To maintain the best quality, trails should be maintained regularly.
- Benchmarked customer service – Customer service is our number one priority.