The Coffee Break will open its doors to serve convenience and still provide nutrition and satisfaction, despite the expanding campus of Oregon State University. Market research shows a promising demographic in females, and people over 55 years of age. We will provide great food in a timely way to satisfy their needs. Also, The Coffee Break will have a small coffee bar, soda fountain, and ice cream case for those who wish to take time from their day to enjoy a delicious refreshment.
Our three primary target markets are tourists, businesspeople, and students. All of these markets are growing in size, and demand. Our prime location will facilitate convenience to many of our customers.
1.1 Mission
The Coffee Break will set new standards for local standards. The Coffee Break will combine convenience stores, coffee shops, ice cream stands, and relaxation into one convenient location. The Coffee Break will make everyone feel comfortable, regardless of whether they are a 5 minute customer or a browser.
Success keys 1.2
The Coffee Break’s keys to success are:
The business is conveniently located near a university, hospital and several small businesses. It also has local tourist attractions.
First to combine a convenience shop with a nostalgic setting.
Flexible hours for both peak and off-peak customers
At reasonable prices, you can find unique and high-quality products.
1.3 Objectives
Coffee Break will become a convenient store for students, tourists, and local employees. It will be the new trendy place to shop for quick necessities and some relief from a busy day. The Coffee Break is here to help achieve this.
With a 11% annual growth rate, you can generate $218,000 in sales in the first year.
The idea of keeping pictures in a scrapbook is not new. Unfortunately, acidic and wood byproducts in paper can damage photos. In recent years new technology in acid-free and lignin-free paper has revolutionized this method of preserving photographs and has made “scrap booking” even more popular as a hobby. Today’s scrap books are creative, colorful, decorated with everything imaginable, and really tell a story…your story. It is a fantastic way to preserve and showcase precious memories that may otherwise fade in the dusty boxes of photos under the mattress.
While scrapbooking is becoming a popular hobby, it can also cause frustration when supplies aren’t available. Local craft stores who don’t specialize in the field may only carry limited inventory. Additionally, clerks in local craft stores may not have enough knowledge and experience to answer your questions or show you the different scrap book techniques.
It’s Scrappy! They will provide a wide selection of scrapbook supplies at reasonable prices. Owner and employees will aim to keep up to date with the latest scrap book products, tools, techniques and other information. This will allow them to become the go-to source for all things scrapbook related in their local community.
1. Keys to Success
Supply availability:Offering the customer supplies that are not available locally to make It’’s Scrappy! their number one choice for all scrapbook supplies.
PricesIt’s Scrappy! is competitive in pricing and will try to offer the best prices for the majority of scrap book categories in the area. We have developed a system to monitor the pricing of competitors and compare it with prices from our suppliers. This will be continually reviewed and updated to ensure we achieve our lowest possible price.
Classes:It’s Scrappy! will offer a wide range of classes to teach customers of all ages and skill levels in the art of scrap books. The staff will stay abreast of the newest scrap books techniques to help customers create memorable scrapbook pages that they can be proud of.
Page Design Customers who don’t have time to create scrapbooks can get help from It’s scrappy! provides one-on-one consultations that will allow them to design and produce their scrapbooks pages.
Our store can be found in a fast-growing neighborhood that will continue growing with more new businesses opening each day. It is centrally located and easy to access. There is ample parking.
1.2 Mission
The mission of It’s Scrappy! is to to create a pleasant, fun environment to help our customers create scrap books that will solidify their photo memories and preserve them for lifetimes to come.
1.3 Objectives
To focus on customer service, stock your store with items you can’t find anywhere else.
Our supplier’s prices and the price of competitor products will enable us to keep our prices somewhat lower than our competitors for most of our supplies, which will attract more customers to our shop.
By attending classes and subscribing, you can stay on top of the most recent trends and techniques within the scrap book world.
Southeast Racing Parts (SRP) is a small, North Carolina-based automobile racing parts brick and mortar and mail order organization. SRP will continue to be small to give customers unparalleled attention. Southeast Racing Parts becomes the leading destination for novice racing parts and entry-level parts.
The Market
Southeast Racing Parts has an exciting opportunity to participate in a growing market. In the USA, motorsports have seen a rapid growth over the past decade. It is now the fastest-growing sport in the USA. The market is worth approximately $1.5 billion annually. Recent research shows that 385,000 people have participated in organized motorsport events. This includes more people who “souped” up their cars but still haven’t compete in organized events. Motorsports coverage on TV has increased significantly, helping to drive growth. SRP has chosen the Carolinas as their preferred location due to its record population growth. It has increased 25% in the last 10 years.
Organization
Southeast Racing Parts was founded on the belief that satisfied customers are essential to the financial health and success of an organization. SRP will do everything possible to make sure that every customer’s expectations are met in all transactions. Southeast Racing Parts is committed to being a part of the local racing scene, through sponsorship and participation.
Products and Services Delivery
SRP will operate both as a brick and mortar business serving the local community, as well as offering a catalog with mail order service. The four-color edition will be the standard. All subsequent editions of the catalog will have to be analyzed in order to determine whether it is cost effective. SRP offers engine and chassis replacements for a wide range cars. Safety equipment and set-up equipment will also be available. In addition to the most popular brands, there will be a wide variety of generic labels parts. SRP will provide services such as coil rating and scaling for race cars.
Financials
Southeast Racing Parts expects to be profitable beginning in month 1. Margins are forecasted to be respectable. Year one sales will be remarkable with a steady increase rate for the first 5 years.
Southeast Racing Parts is a promising opportunity. This company combines a customer-centric business model with thriving industry. Motorsports is becoming increasingly popular in the United States with more and more people becoming active participants. Even for those who are not true participants, it is now “cool” to have your car “tweaked out” even just for aesthetics. An investment in Southeast Racing Parts is a high growth, reasonable risk opportunity.
1.1 Objectives
Southeast Racing Parts is the best place to buy entry-level/novice race supplies in the Carolinas.
To reach our final goal, we will increase our initial gross profit margin by at least 1 percent per year.
To sell a substantial amount of product the first year.
To maintain a solid rate of growth per year for the first 5 years.
1.2 Mission
Southeast Racing Parts’ mission is to provide high quality products with competitive prices. We aim to create a strong partnership with our customers and employees as well as our suppliers, that respects each other’s goals and interests.
We will always strive to supply the consumer’s needs. Therefore, we will continuously review the market and make improvements to what is currently available.
Our customers will define success as their trust in us and their ability to deliver on their price, service and selection expectations.
1.3 Keys to Success
We must be able to succeed in this industry.
Participate in racing events, such as at local races tracks, regional and national tradeshows, or attend functions.
Our products must be delivered promptly
Our customers are treated as individuals, and not the ‘#8220What’s your customer#8221 mentality of large mailorder companies.
Luna’s convenience store is located in Jenniville, near Aspen Estates. Aspen Estates, a new housing development for young couples and individuals with high incomes, is located in Jenniville. This is a fantastic opportunity for the retailer. The average household income in this area is $85,000 to $100,000. The only food store within two miles from the housing estate, it also serves as a grocery.
It’s a start-up owned by Thomas Renner. Thomas and Heidi make the perfect business team. Heidi has fifteen years of experience in the retail food industry and Thomas is a certified public accountant. He will be responsible for the financial aspects of the business, while Heidi will handle the day-to-day operations.
Luna’s will have a wide selection of fresh, organic produce, prepackaged fresh food and pastries, newspapers and pet foods. Luna’’s plans to convert a portion of their store into a cafe. It will offer breakfast, lunch, and coffee as well as cold drinks and pastries.
Luna’s competitive edge lies in its location, its customer service focus, and the extensive experience and knowledge of its owners.
1.1 Mission
Luna’s Convenience store is dedicated to providing convenience stores, packaged food, fast food, beer, cigarettes, groceries and some nonfood items for residents of Aspen Estates. It will offer fair prices to customers and make a healthy profit for its owner.
1.2 Objectives
1. To make Luna’ the preferred convenience store among the residents of Aspen Estates.
2. To reach break-even within the first year.
3. To earn a net loss of 5% in the third and fourth years.
1.3 Keys for Success
Keys to success
1. Residents of Aspen Estates were convinced that Luna’s is a ‘#8220’ convenience.
2. Turn over inventory at an average rate of 158211; 20 per year.
3. To provide a broad supply of groceries, food and necessary household items.
The NALB Creative Centre (NCC), is where artists come together. NALB stands as an acronym for “No artist left behind”, with our company’s by-line being: “Live Your Arts.” NCC is specialty retail store offering a wide array of materials and supplies to artists, crafters, and educators. NCC will be a welcoming facility that will support crafters, professionals, and amateurs in the Big Island’s art community. NALB will sponsor art shows and competitions, art and craft fairs, scholarships for artists to continue their formal education, and other community events. NALB will offer creative classes and workshops in many media and techniques.
The Market
NALB is leading in an exciting, growing market. Only two stores currently exist on Hawaii offering only art and craft supplies. None of these stores can offer education or hands-on experiences. They do not support the artists in any active way. They are also not able to give the high level of customer support that NALB can. NALB is unique in that it is run by artists and is the only art supply shop on the island. NALB Creative Center will tap into the growing number of professional artists in West Hawaii. We will also cater to the growing needs of retirees (100% increase in the past three years), many of which have settled in Kona thanks to the vibrant arts community. NALB will market actively for teachers and students in the rapidly growing private and public education systems.
The Organization
NALB is operated and owned by practicing artists. The company was founded on the belief that satisfied customers are essential to its success. With this in mind, NALB Creative Center will be working hard to ensure that all of their customers’ expectations are exceeded in all transactions. NCC will continue to be active in the local art scene by participating and educating. NALB staff will get training in the most recent trends and products. NALB’8217;s owners can anticipate consumer trends and make them happen in their creative work.
Products, Services and Delivery
NALB will locate in the commercial business district between Costco and Home Depot in a store of 3,000 square feet. Many of the original tenants were cabinetmakers. NALB has the space and ability to offer many types of art and craft materials. Our size will enable us to buy directly from the manufacturer, which will reduce middle man markups. Regular customers will get discounts. For orders over $300, we will offer free delivery in North Kona. NALB will provide Artist’s Oasis holidays for travelers through the arrangement of local accommodations, renting equipment and selling supplies. We also offer maps and guides.
Financials
NCC will make modest profits in the first month. The ability to buy wholesale will result in a 50% increase in margins. Sales in the first full year will be slightly over $300,000. Although existing art supply shops are reporting growth of over 30%, we are conservatively projecting a growth rate in the first year of sales of slightly more than $300,000. We budget prudently but have great vision.
1.1 Objectives
Customer Satisfaction – To create an environment where art and crafts enthusiasts can shop by providing knowledgeable and professional support. Customer satisfaction is measured by repeat business (our goal to have 50% of our customers returning within six months to purchase additional products) and multiple sales. Our goal is for 30% of sales to be accompanied by additional purchases.
To gain 80% market share to become the most important art and craft supplier on the Island.
To reach a 50% profit margin in the first year.
To be a vocal and active member of the community. To provide ongoing reinvestment through sponsorship of community festivities and activities.
To develop, in year two and three, Artist’s Oasis of Hawaii. We would rent materials and accommodation locally for visiting artists.
1.2 Keys to Success
In order for NALB Creative Center to succeed we must:
Provide 100% satisfaction for all our customers.
Places where the target customer base is likely to learn about your store are ideal places to advertise and promote it.
Continuously evaluate sales and inventory levels, and adjust them accordingly.
Provide products that have the highest quality, reliability and quality. Our competitors must offer more premium products than we do. Offering loss leaders and other promotions that encourage customers to visit the store to make purchases, view our service line, and sign up in future events are all good ideas.
Be active member of the community.
Provide in-store classes, demonstrations, and events.
1.3 Mission
NALB Creative Center is a non-profit organization that supports and promotes the island as an artist’s destination and oasis.
We will strive, constantly, to supply what the consumer is asking for; we will continually review what is available in the marketplace. We will provide new products and services to the areas of need. NALB will be maintained as an area for artists to gather.
Our customers will define success as their trust in us and their ability to deliver on their price, service, or selection expectations.
Passion Soles is a women-only shoe store in Eugene, OR. Eugene badly needs an upscale shoe store for women because the current stores have an inadequate selection. Currently, women that need a special pair of shoes often must travel up to Portland to find the right shoes.
Passion Soles will offer a wide range of shoes. Passion Soles’s shoe selection is usually too big due to the number of sizes that must stocked for each style. Passion Soles’ unique business model allows them to offer a wide selection while only stocking one size per type. Passion Soles is able to receive the size they need within two days thanks to a special relationship. Rush overnight shipping is possible at an additional fee.
Passion Soles will benefit from Holly Heels’#8217 specialized knowledge in the women’s shoe industry to quickly gain market share. Profitability will be reached by month ten and $284,000 will be generated in revenue in year three.
1. Keys to Success
It is important to satisfy the customer demand for a high-end women’s shoe shop with a large selection and personalized customer service.
1.2 Objectives
The following objectives are set for the initial three years of operation
To create a product-based, retail store whose primary objective is to exceed customer’’s expectations.
To increase the number and quality of clients served annually by 20% by satisfying unmet customer needs through outstanding selections and exceptional customer service.
It is necessary to have a sustainable cash flow in order to start up a business.
1.3 Mission
Passion Soles’#8217′ mission is provide Eugene with a premium selection of women’s shoes and outstanding customer services. We exist to bring in and keep customers. If we follow this maxim, all else will follow. Our services will exceed our customers’ expectations.
Recent years have seen an increase in new residential construction in Boston, which has created new communities that need services and retail stores. Retail businesses have the opportunity to capitalize on this trend and adapt to the changing demographics as they see new opportunities.
Objective:
Vino Maestro in Boston will be a full service retail merchant selling fine wines, spirits and other products. It will be able to stand out among the rest of the market and gain market share by securing an ideal storefront location in a rapidly growing Boston residential neighborhood. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality inventory, and competitive pricing.
1.1 Mission
Our goal is to make Boston the best place to buy wine. This will be measured through sales growth and media ratings. Computerization of sales and inventory records will allow the company’s ability to predict demand, forecast demand, help with revenue growth plans, and maximize supplier/distributor relationship optimization.
Goals:
Earn and maintain Vino Maestro’s rating as one of the best stores in the Boston wine and spirits retail trade business.
Inception: Establish minimum gross profit margins of 30% (retail price less wholesale costs)
You can get a profitable return on investment in three years.
Over the term of the lease, investors can earn a 15% internal return.
Popular culture does not have to be local anymore. Cable television, syndicated radio stations, and the Internet have made it possible for a New York fashion statement to be available in a small Midwestern town within days. The rapidity of our telecommunication system has raised young customers’s expectations and increased their demand for products that express their cultural identity.
This clothing store business plan describes how SmokeJumpers offers young customers youth-oriented merchandise and clothing that is popular in large urban centers but not available locally.
The target customer is Generation Y, aged 11-18. This generation listens to alternative music and takes part in youth sports such as skateboarding and snowboarding. It also looks for alternative clothing trends in large cities for inspiration. SmokeJumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.
Mission
SmokeJumpers’ mission it to offer youth-oriented fashion and products for its target customers.
Keys to Success
Accessible store, where you can always find the new thing you are looking for.
A strong vendor relationship will enable you to ship your orders quickly.
Effective advertising strategies to reach our target customer base are essential.
Design a store image that is both trendy and attractive for our customers.
Gaian Adventure Fabric and Notions – A brick and mortar and an ecommerce company, based out Eugene. Gaian is an online retailer that sells outdoor fabrics as well as various notions. This company can help anyone complete any outdoor project. Gaian’s selection is the best on the Web. Gaian will make sure that the website is easy to navigate and engaging. Easy navigation and ease of use are key factors in converting potential customers. The entire Web inventory will be available at the brick and mortar store located in Eugene, a very outdoorsy town. While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well.
Gaian Adventure fabrics and Notions will rapidly grow market share with seasoned management and a professional-developed website. Gaian will reach profitability within the first one-year.
1.1 Objectives
These are the primary objectives for the initial three years of operation
To build a start up business whose primary goal will be to exceed customers’ expectations.
Superior performance is required to increase the number of clients being served by 20% annually
To build a sustainable business, it must be able to survive on its own cash flow.
1.2 Mission
Gaian Adventure fabric and Notions’ mission it to provide customers with outdoor fabrics and notions of any kind they desire. We exist to attract and maintain customers. All else will fall in line if we live by this maxim. Our services will surpass the expectations of customers.
WorkChairs a Studio City business selling ergonomic products. It is located in California. Jake Wilson and Lisa Wilson own WorkChairs, which is a corporation that has one employee, Peter Wilson.
WorkChairs will utilize two sales channels and concentrate on niche products that solve ergonomic issues. These problems have become more common since people use computers more often in their day to work. WorkChairs will use traditional local marketing and sales methods to establish a strong local customer base within the home office, small businesses, and large business community. To supplement the business and take advantage of manufacturer relationships that include drop-shipping, WorkChairs will have a website that has both an online store and an educational section to teach people about ergonomic problems.
WorkChairs adheres to a conservative financial plan that includes low expenses, low payroll and conservative sales forecasts. WorkChairs will always maintain a positive cash balance while slowly growing the total cash and company net worth.
1.1 Mission
WorkChairs is a specialty ergonomic product retailer in both the local market and in the online space. Our mission is to supply quality products to fulfill our customers’ desire for a work environment that is injury- and pain-free. Our goal is to keep customers happy and solve their problems through great products at an affordable rate.
We take great pride in educating customers about ergonomic issues they may not be aware of. This will help prevent future pain and discomfort. This is something we find rewarding both personally and professionally.
1.2 Keys to Success
You can only offer specialty products that aren’t available at large box retailers like Office Max and Office Depot. We are looking for niche products that cannot be found in these stores because they can’t compete on price.
Provide excellent customer service. It can be difficult to find customers who are well-aware of the health effects of normal office work. We need to make sure they are happy, and keep them coming back for more products.
We need to keep our growth organic and slow so that we can operate efficiently and reduce expenses.
A website that educates and sells our products to potential customers and customers is simple to build.
1.3 Objectives
After six months of operation, it is possible to become financially independent.
Be the market share leader of specialty ergonomic products in the local market. Although there is no standard measurement, it should be easy to estimate the performance of our competitors.
Your website must be ranked amongst the top five websites offering specialty ergonomic products in terms of both sales and traffic. We cannot provide sales statistics for any other sites. However, we can assess their traffic levels using their search engine placements, pay per click advertising, links into their sites and Google Pagerank. It is possible to estimate how easily their site converts visitors into customers by using these data.
Enjoy helping customers to work in a more safe and comfortable environment.
