Medical Equipment – Supplies Business Plan


Medical Equipment - Supplies Business Plan


This business plan was developed to help us present our company and potential partners to investors, employers, or suppliers. Zenergy Medical Industries, a start-up company, is initially focused on distribution of the most trusted therapeutic systems for residents of Homecare and assisted living facilities that are susceptible to complications from X. After building a market share in this product area, we plan to expand to offer additional products for managing and treating complications of the condition.

The market is currently being served inconsistently and poorly by a few local pharmacies. We will offer a regional, and ultimately national, network of clinical sales professionals, which will make us the partner of choice for large, geographically diverse Homecare and Assisted Living (A.L.) chains, and will make us attractive to potential supplier partners.

Potential Market

Two major markets are the ‘#8220’ at-risk residents in Homecare or Assisted Living. The potential revenue from Homecare is $59.6million, and there are an estimated 345.784 at-risk residents in Assisted Living.

Competitive Advantage

This market has all the technology needed to make our products. We will differentiate ourselves by adding value through our distribution strategy and channels, and our comprehensive product lines and programs that make working with us incredibly easy. We have unique market access because of our corporate accounts and our ability quickly to build a national (ultimately regional) field clinical sales staff. There is less competition from smaller local distributors and pharmacists, who do not approach the market in a coordinated or sophisticated manner.


Strategy

  1. Using relationships with decision makers at major homecare chains to gain unique access to sell into their facilities. This will enable us to offer ‘#8220’ pre-qualified sales opportunities to our clinical sales team.
  2. Establishing a strong national sales team for clinical services capable of building strong relationships to clinical decision makers at facility level.
  3. We create marketing strategies to position ourselves to be leaders in providing solutions for clinical problems.
  4. A unique mix of top suppliers will be used to gain distribution relationships and create a range of product solutions that address the many complications of the disease. We will provide a reliable channel of distribution for suppliers to help them penetrate the post-acute markets.

We will use the therapeutic system offering to gain entry into the market, and to build our business. Then, we’ll add complementary products that manage the diseases. Next, there will be other products that deal with managing heart disease or aging.

Financial Summary

The business owners will put their personal savings into the venture. We are seeking an additional short-term (3 year) loans, to supplement initial cash flows from sales for the first year. We expect to make a profit for the first year. By year three, this should increase substantially. Zenergy Medical Industries will be a highly respected company by the end of three years.

Objectives

  • To achieve the goals of sales growth by month six and at the end of year one. Aggressive gains in market share and average monthly revenues in year two.

  • To grow the contracted team to seven field-based clinical sales reps at month eight, and to twenty-five field clinical reps at year three.

  • To achieve net profit in year one, increasing in year two, by containing costs and meeting sales goals.

  • To begin paying Vice Presidents a regular salary starting in year two.

  • At 98% or more, to maintain customer satisfaction survey results for 90 days (% who would definitely buy again and definitely recommend us).

Mission

We offer post-acute treatment facilities with product solutions that can help with complications of X-related diseases. We take great pride helping to relieve the suffering that these conditions cause.

Keys to Success

  1. We offer a broad range of innovative and top quality products.
  2. We offered unrivalled clinical support at a regional (national level) to post-acute facilities.
  3. We are close to key decision-makers in the top post-acute chains and with clinicians and administrators at the facility level.
  4. We do an exceptional job of articulating the value of our products and solutions.We position ourselves in a clear, powerful, and memorable way in the marketplace.
  5. Our organization has a unique spirit which makes people want to work with us. Once people join us, they can’t imagine working anywhere else.

Office Supplies Retail Business Plan


Office Supplies Retail Business Plan


Green Office addresses the market need of environmentally-friendly office supplies. Green Office is an Illinois Corporation. Stan Cooksey is the main shareholder. Green Office will serve a broad range of customers, including government agencies and corporations.

Products

Green Office will be selling eco-friendly products that recycle materials, reuse “recharged” old parts, and use nontoxic options. Green Office sells recycled paper. This includes notepads, envelopes and copier paper. It also offers a range of laser toner, cartridges for inkjet printers, as well as common office supplies like correction fluid.

Customers

Green Office has identified three markets. The first is corporations. They have an 8% growth rate with 12,000 potential buyers. The second is government agencies, with a 11% growth rate and 7,886 possible customers. The last category includes assorted customers. It has a 7% annual growth rate and 56.888 potential customers.

Competitive

Green Office will offer a complete line of office supplies. This will make Green Office a one-stop supply shop. Green Office will offer an unprecedented level of customer attention. It understands that shopping should be easy and enjoyable if it hopes to develop long-term relationships.

Management

Stan Cooksey, will lead Green Office. Stan graduated from the University of Chicago with his undergraduate degree. Stan was the Government Agency Unit Regional Sales Manager at Symantec Software. Stan was a Symantec employee and earned his Executive MBA.

Green Office’s business model is well-established, with market segments carefully identified and a highly qualified management team. Green Office forecasts sales of $818,000 for year two, and $1,004,000 for year three. We will become profitable the second year.

1.1 Objectives

  • To become the premier source of environmentally-friendly office supplies.
  • To offer green office supplies at a cost that is no more expensive than 10%. Often, these supplies are priced the same as non-green &#8221.
  • You will quickly expand your business and it will become profitable in the first two year.

1.2 Mission

It is Green Office’s mission to become a leading vendor of environmentally-friendly office supplies. Green Office will be a market leader, offering the best customer service and a broad price range.

Success Keys 1.3

  • Offer environmentally-friendly office supplies at competitive prices.
  • Secure large contracts with government agencies and corporations.
  • Financial controls are essential to ensure fiscal efficiency.


Pet Supplies Business Plan


Pet Supplies Business Plan


Tonya McClendon created a new* elevated pet feeder, designed several feeder models and built prototypes. She plans on investing a minimum of $22,000 from personal savings as well as loans. She is also looking for additional funding in order to protect her feeder design and ideas and to bring these products to market. Tall Drink of Water will be incorporated as a New York-based subchapter A holding corporation in order to protect her from personal liability.

Ms. McClendon aims to position her product in the pet industry’s $34 billion market, which is seeing steady growth. However, it is fragmented, with no clear brand leaders creating elevated feeders.

Ms. McClendon has managerial, operational and technical experience in business, including financial services, management consulting, food service, architecture and landscape architecture, and Olympic planning. She is a solid customer service and sales professional and can work in any environment, whether it’s a small family business or a Fortune 500 company. She is able to draw upon a variety of skills and expertise to launch the business from start-up stage to star.

She believes that a pet products company that designs and markets innovative pet feeders for pet care professionals, government agencies, and consumers in the United States will succeed based on her research.

Based on performance of comparable and complementary products the sales forecasts for three years are modest. Sales for the first year are expected to reach $143,800. They will increase by 10% over the next two years to $248,748 at the end of Year 3. Once the brand has been established, sales are expected increase significantly.

* Based upon preliminary patent searches conducted on the U.S. Patent and Trademark Office site.

1.1 Objectives

  • Based on the design and implementation of:
    • Innovative, functional and beautiful raised pet feeders
    • Accessories and other pet products
    • Products that are socially or environmentally responsible
  • To increase sales by at most 10% over the first three consecutive years.
  • In order to reach $250,000 in annual sales within the third-year of operation.

1.2 Mission

Tall Drink of Water is a company that designs, develops and markets functional and beautiful elevated pet feeds. It is a highly rewarding job with great benefits and competitive compensation.

1.3 Keys for Success

Tall Drink of Water

  • Design and develop innovative, functional, reliable and beautiful products

  • We offer a competitive guarantee on our products

  • Offer exceptional customer service

  • Participate as a designer and in the pet industry community

  • Help pet associations to rescue, train, and promote humane treatment of animals

  • Profits can be used to develop new products

  • Promote pet safety.

Fishing Supplies and Fly Shop Business Plan


Fishing Supplies and Fly Shop Business Plan


Kingfishers retail Fly Shop offers supplies, guided tours, fishing/hunting logs and other services to Anglers from all over. We are centrally positioned in the middle this popular area, along Highway frontage of one of the busiest Highways. We are an ideal base camp, meeting place and location for success.

Ausable Wilfff and Brassie Nymph are now the new owners.

Our competitive edge is huge. Our unique customer “interest points” and our excellent location give us an advantage in advertising. We are experts in fly fishing these rivers and can stock the best supplies as well as offer expert advice to our customers so that they can really enjoy their fishing vacations. Our welcoming and supportive attitude towards even novice fisherman will turn first-time visitors into repeat customers. We also offer lodging at affordable rates. We are conveniently located between four major blue-ribbon rivers and the famous Trout River. The keys to our success lie in our great location, the ambiance of our store, and most importantly, our attitude.

This plan will outline what the company needs to launch a successful venture and how it plans to do it. It shows that even using conservative projections, the company will have positive cash flows, tremendous gross margins of over 50%, and steady/solid growth. We will show a modest profit in the first year, and our profits increase steadily. The projections are based primarily on the past performance and profit potential of the business as it was run by its previous owner. These conservative projections show that we will outperform the industry in almost every aspect.

Sixteen thousand dollars has been contributed by the owners to finance the purchase and renovation of the business. We are also seeking a 10-year loan of $513,000, secured with the owners’ collateral (3 houses), at an 8% interest rate.

1.1 Objectives

To bring the business back on track, we have several key objectives. We must achieve these goals in order to maximize revenue and profitability today. These are our goals to achieve this:

  • Through advertising and web presence, double the number clients who visit the door in the first year and increase customer traffic each year by 20% for five year.
  • Remodeling the retail space to increase floor sales by 30% and re-merchandising products in flow patterns will make it more customer- and ‘#8220’-friendly.
  • To take full advantage of all revenue sources in the geographic area by offering Hunting products to the substantiated large number of hunters in the area during the fall and winter months, increasing revenue by at least 25% the first year, 33% the second year, and 40% the third year.
  • Book minimum 125 trips using independent contracted guides and 1 employed guide the first year, 250 the second and third years using independently contracted guides. 300+ will be booked using independently hired and 1-2 employed Kingfishers Outfitters’ License guides. We can also rent 2-3 drift boats out to anglers who do not want professional guides. This will help us increase revenue and gain market share.
  • To gain market share and increase revenue by offering quality lodging at affordable rates in the most attractive location for hunters and anglers. We would accomplish this by building 5 custom log cabins the first year, and adding one cabin per year for three years starting in Year 3. This will allow us to increase both lodging and product sales revenues.

1.2 Mission

To provide an Angler’s and Outdoorsman’s shop where the customer is the priority and arrogance is left at the door… where patience is a practice and everyone we meet is a friend… where questions are answered without demeaning glances, and cold stares are unheard of…

Where you are invited to stop by for a cup and a chat, rather than being asked for money and then escorted out. Kingfishers aims to provide Anglers & Hunters with the right equipment and knowledge and make them return time and again.

1.3 Keys to Success

There are four key keys to success in the retail Fly Shop or Hunting Store business:

  • Our central location is within minutes of five major Trout Rivers as well as 4,000 acres of public land. We are located along a major highway that links Yellowstone National Park to Glacier National Park. Also, it is the highway that leads directly to one of the state’s top tourist attractions.
  • Quality/Variety Of Products and Services: Both anglers & hunters can find top-quality, budget-priced goods here. We also offer guide services, boat rental, lodging, and boat rentals. We also offer products and services unique to this shop.
  • Atmosphere This store is situated in a rustic log building that represents our state. It offers a warm and spacious atmosphere, which is conducive to stress-free selling.
  • Visibility/Marketing: Kingfishers is located on one of the busiest highways in the southwest portion of our state. The store is visited by 3000-4000 vehicles each day in the spring, summer, fall months. We will use both passive (billboards etc) and active (direct mail, commercials etc) advertising to draw customers into the store from both in-state, and out of state.