Family Fair, Incorporated desires to purchase the vacant Market Plaza Theater and operate it as the “Market Plaza Showplace” (Showplace), a live performance center in the densely populated Market Plaza community of Trinity, Texas. The facility is located amid retail shops and restaurants in the thriving Market Plaza Business Center, Family Fair will restore it for qualification as a historical landmark. This type of operation is not available in the immediate vicinity. Live entertainment is only provided by local bars and clubs.
The Showplace will provide live entertainment that is high-quality and affordable in a clean, charming, and elegant setting. It will provide entertainment that is family-oriented to the community without having to travel to other areas.
It will produce immediate cash and excellent returns for its shareholders. Revenues projected in this plan are based conservatively on two regular shows per week and a minimum of special events. No revenue is expected for special artist shows, weekday Branson, Missouri type productions, holiday season special presentations or special artist showcases. Other than the revenue generated from regular showcases and private events, the facility will be advertised to large companies for special corporate events. Others revenue-generating activities will be added in the future, including audio and video recordings, sponsored broadcasts, as well as possible syndication.
Family Fair’s executive management team has the experience and commitment required to make the venture a huge success. The venue will quickly become an entertainment “hot spot” in the Southwest with national exposure. An appendix provides financial information.
1.1 Mission
Family Fair, Inc. provides high-quality entertainment in the Market Plaza Showplace. It offers family-oriented live entertainment in private functions that are accessible to all who don’t want to travel far to enjoy similar activities. The business generates instant cash and makes an exceptional profit. It is a highly rewarding place to work for both performers and employees. The owners receive a high return on their investment. There are also entertainment events that will be remembered and repeated.
1.2 Objectives
Launch the venue by holding a grand opening event.
To produce a healthy net profit in the first year of operation.
Falls River is a small community that lost its cinema about ten years ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. The theatre is usually a mega-plex of antiseptics, devoid of any character once they arrive.
Falls River Theatre will be a new, local cinema that residents can enjoy. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will be home to the facility is the historic theatre building. Built in 1936, it has been home for the long-running acting companies of the town. It has been used for community functions only since its closure. The owners intend to restore the building back to its former glory as a popular spot for evening entertainment.
Steve Brinksman and Samantha Farmer, the theatre’s owners, have the capital, skills and expertise to make it a success. Samantha has managed large movie houses for seven-years. She has developed skills in theatre management, movie selection, and established important relationships in the industry. Steve is able to renovate and update the building to make it comfortable and welcoming.
We see modest profits in the second year despite a large initial investment from our owners.
1.1 Keys To Success
Proper movie selection for the audience as well as the theater’s environment.
Revenues are generated from a combination of classic movie fare as well as quality snacks or beverages.
For control of costs, you need to be careful with your finances.
Great customer service.
1.2 Objectives
Sales were healthy in the first year and more than doubled by the third year.
Excellent revenues from concessions.
Year two: Moderate to stable profit margin
1.3 Mission
Falls River Theatre’s mission in life is to bring big-city entertainment to small-town residents. We offer a comfortable environment where customers can enjoy second-run movies in a relaxed atmosphere. All this is within a short drive or walk from their home. Falls River residents are accustomed to this comfort since the theatre closed 11 years ago.
We are here to please the local community. We will also be able to provide snacks and beverages for our customers at reasonable prices.
The Miami Beach Film Society, a not for profit 501(c),(3) organization, is expanding to finally have a permanent location, The Miami Beach Cinematheque. This will be not only the home but also the office/headquarters of MBFS’s annual event, THE FESTIVAL FOR FILM FESTIVAL: The Miami Beach International Film Festival, which will debut in its second year of operation. This plan is focused on the first two years of operation. First, the Cinematheque will be opened with a strategic start up #8220 Foundation Circle. Second, the Cinematheque will be run through creative programming and sales.
We are looking for funding to increase our donations and for initial start-up expenses. These expenses include rent, equipment, and other issues. We will continue to generate revenue annually through memberships, admissions into programs, product sales, fundraising activities, state grants, city, county, as well as state grants.
We have already made several strategic alliances to various businesses and organizations that will either help or have contributed to the success of the Cinematheque, MBIFF and MBIFF. Our business goals for the Cinematheque’s first year were in five major categories:
It was a success.
Earned revenue is generated from ticket sales, product, and service sales, as well as additional fundraising.
Keeping gross profit margins high;
Raising substantial percentages of revenue from grant sources to develop and maintain membership level;
Outreach is an important goal to reach various audiences.
The mission of the Miami Beach Film Society is to offer a cultural alternative to commercial film, to promote and celebrate the artistic elements of the medium, and to foster and promote the art and craft of filmmaking. Included in the mission will be special consideration for the cultural diversity of Miami Beach. The Cinematheque will be a base to utilize, enjoy, learn, and discover. It will also be a place where people can feel welcome and respected, and that focuses on the creation of new ideas and creativity.
MBFS has been organizing special events for many decades. This has been possible through collaboration with other cultural institutions and creative programming that takes advantage of the uniqueness and marketing skills of Miami Beach.
The Cinematheque’s products and services will complement its main mission to offer a cultural alternative to commercial film-going. Creativity and imagination will drive the quality of the merchandise and service offered by the Cinematheque. The result is a unique cinematheque experience. The Miami Beach Cinematheque’s experience will be unique. The Miami Beach Cinematheque will offer a variety of creative programming such as “/Food & Film – Movies To Eat For”, “/Yoga & Film”, and “/Cafe Con Cinema”. These programs combine the most interesting and provocative aspects from our varied local culture. They are complemented by high quality merchandise which serves as educational souvenirs as well as reference material.
Our core market for Cinematheque is the person who is passionate about cinema and appreciates alternative options to commercial offerings. This core market exists across all the main markets. We have detailed information in the Market Segmentation section. While our target markets are based primarily on the largest percentage of the pie, we would like to also develop smaller percentages. Therefore, certain markets are being targeted to provide that support.
There is no South Beach organization currently providing the services and focus that MBFS will offer for Miami Beach. The Cinematheque, which replaces The Alliance “’arthouse”’ Cinema on Lincoln Road, is filling a vital gap in alternative programming. They will be happy to learn that programming will be targeted at them, but with an entirely different package. To squeeze seven nights out from an audience that supports only one or two movies a night, we will include programming such as “Views From Underground” and “Foreign Film Fridays” in our programming program. These programming programs are targeted at niche markets and outreach to underserved audiences.
We have a clear direction because of our focus on film, and other related arts. We are the most trusted source for information about cinema and photography in Miami Beach. The Cinematheque will be the main venue for film appreciation, enrichment, and enjoyment of all the related arts and activities tied to the art of film. Marketing will place emphasis on the Cinematheque’s benefits and how to enjoy them. Through our diverse range of programs, a fresh experience for frequent visitors will provide an ongoing development in the appreciation, enjoyment, and education that the Cinematheque offers.
The key areas of our marketing strategy are membership development, The Cinematheque Newsletter development and other direct mails, telemarketing and on-site marketing.
MBFS launched a major fundraising campaign in order to help with the initial start-up costs of the Cinematheque. Each need will be strategically matched by a potential donor. It can start with construction costs and end with festival grants. The areas of fundraising include the Start-Up Donor Drive, grant development, fundraising events, hiring fundraising professionals, and sponsorship agreements, as well as research of other film festival operations.
The Miami Beach Cinematheque website, www.mbcinema.com, will show the creativity of the film society. All pages will be linked to strategic directional links to help with sales. The Miami Beach International Film Festival website will be separate, www.miamibeachfilmfestival.com, and the two sites will mutually benefit by being linked at many strategic points.
After being run for years by a Director as well as a Board of Directors, the Cinematheque’s opening will allow the expansion of the team to include an Operations manager. The Director will still assume this position until the need arises to make it paid. Volunteers will continue to be involved in many capacities. The volunteer Board is a key part of organizing this area. Each of them will play a part in the management of a particular area. As the Miami Beach International Film Festival’s (MBIFF) development approaches, the team will be ready to take on the larger project. Potential managers will also be available for paid positions when needed. The Director and Board will expand and develop the Board of Trustees (Trustees), a volunteer group that provides expert advice, donations of in kind, and products and/or services.
Founder and Director Dana Keith, Director of the Miami Beach Film Society since 1993 when he founded the non-profit organization, is uniquely qualified to run this project, which he has developed since incorporation. He has two bachelor’s degrees, one in Cinema (emphasizing film history, aesthetics, and criticism), and one in Fine Arts (emphasizing graphic arts with photography/photolithography), from the University of California, Santa Barbara. His film exhibition experience includes managing the Arlington Center for the Performing Arts in Santa Barbara and The Red Rock 11 Theatres. These theatres were once the largest in the world. His research for Cinematheques in Europe over a period of ten years has influenced his interest and helped him to develop the concept ideas for the Cinematheque and film society. Experts consider his collection of souvenir programmes from all over the globe covering the entire history and cinema to be one of the best in the world. It will be an important part of the Cinematheque’s marketing, education, and exhibition.
The Board of directors has been in place for years. They have served in many capacities and helped make MBFS a vital part of Miami Beach’s cultural scene. Actress Barbara Pergament –′ Chairman, Lucille Accella of Northwest Airlines –’ Secretary/Treasurer. Marybeth Smith with DeNiro Realty and Cristiane Roget, AP+Films International’s Legal Consultant, and Seth Finkel, Esq. – Legal Consultant have all been long time volunteer supporters, and will now be even more instrumental in the expansion of the Society, helping to develop the Board of Trustees, and helping to guide the organization.
In line for important positions on the team include future Programmers/Production Directors
Juan Carlos Zaldivar. Rhonda Mitchellrani. Juan Carlos Zaldivar, director/producer was awarded his BFA and MFA film studies at NYU Film School. He also served as a juror to the Sundance Film Festival’s short film category and directed the Sundance trailers.
How To Make A Bird, How To Make A Tree,
And
How To Make A River
. He was elected a Sundance Film Institute Fellow that summer. Juan produces for PBS.
The Life
. He teaches at NYU’s Undergraduate Film Program. He is also a member of National Association of Latino Independent Producers.
Rhonda L. Mitrani, Director/producer/editor, is graduate of the University of Michigan, BFA. As a post coordinator for Marvin’,’s Room and Modulations she began her film career at Miramax Films. As editor, she was principal on such films as Hit and Run, and edited for the Internet company Pseudo Programs and recently for the film The Suitor. She is a regular ABC News editor. Cuba Mia is her first feature documentary.
Aleksandar Stojanovic, CWS Productions Technical Coordinator, Grants Consult Pola Reydburd and Paulo Sadri, TMG Productions Special Events Producer, International Film Festival Laison Sandy Mandelberger and Jesse Rodriguiz North and South American correspondent, are all part of this team. This international team will be a key part of the Cinematheque’s success. As we progress, the team is expected to increase in size.
The balance sheet and all tables in this plan indicate a balanced but adequate growth of net worth. It also shows a satisfactory financial position. The yearly and monthly estimates are included in several topic areas, and in the appendix.
This plan allows for continued growth. MBFS will continue development of the Miami Beach International Film Festival. After the first year, it will grow into a major international festival. The Cinematheque will thrive as an addition to Miami Beach culture.
1.1 Objectives
During the first year of the Cinematheque, our business goals are:
To open Espanola Place with a basic buildout. The in-kind or monetary donations of suitable partners, individuals and companies were greatly appreciated.
Earn over $10,000 in monthly earned income from ticket sales to different programming, memberships and retail sales in many departments, outreach, meeting spaces fees and related services and other fundraising.
Maintain a strong gross margin of at least 60% in sales of products or services.
To receive at least $10,000 in the first year from newly developed funding sources such as grants that will come over time depending on deadlines and qualifications.
To develop and maintain a strong membership base at different levels of donorship.
To develop an outreach program to include new markets and open the doors for the ultimate programming objective: The Miami Beach International Film Festival. It will debut just months into its second year.
1.2 Mission
Miami Beach Film Society’s mission, which is to create a cultural alternative to commercial film, celebrate and promote artistic elements of the medium as well as foster and support the art of moviemaking, is to be the home of the Miami Beach Film Society. The Cinematheque will serve as the home for MBFS and provide a historical and unique environment that will allow the Society to fulfill its mission.
Included in the mission will be special consideration for the cultural diversity of Miami Beach and the world, and the Cinematheque will serve as a base for the promotion of the inclusion of international elements, with the ultimate display being The Miami Beach International Film Festival. The Cinematheque will become the base for film and arts appreciation for a wide spectrum of local cultural communities and visitors alike. It will be a place to use, enjoy and learn. It will also be a workplace of inclusion and respect, with a main focus on the development of creativity and ideas.
