Travel Agency – Upscale Business Plan


Travel Agency - Upscale Business Plan


Panache Travel Group (PTG) is a company which specializes in small, escorted luxury tour packages for discriminating clients. It will operate from two locations in order to better service customers throughout the country: one base in Salt Lake City, Utah and the second in New York City, New York. Panache Travel Group founders and staff are travel professionals with extensive experience who are passionate about what Panache Travel Group can offer.

PTG will be focusing on luxury travel in the rapidly growing industry of travel. PTG’s main clients include individuals, couples, and affinity groups of high net-worth people who travel for pleasure at least once a year. Clients are looking for the ultimate experience in travel and expect the highest quality accommodations and activities along with exceptional service. PTG will offer smaller, more personalized packages that allow clients to have personal attention from their travel hosts. PTG will nurture this niche by providing one-on-one contact with potential customers; personal contact to sophisticated travel agencies whose primary clients target our market; wide out-reach programs via various media; special events; as well as an interactive, full-service website. Panache Services has all aspects to our travel technology. PTG’s founders and staff have extensive experience in luxury retailing, travel, travel history, and local languages.

To broaden market share and increase brand recognition, the luxury tour packages initially will be offered at slightly below market rate. As a result, short-term operating profit margins are projected to be in low to mid range. PTG’s core clients will remain loyal and the brand is well-known, which will allow the company to increase the prices of the tours to the market rate. Operating profit margins should rise.

1.1 Objectives

1. You will achieve substantial sales in Year 1. Then, you will see remarkable increases in Year 2 & Year 3. With corresponding increases in profitability, you will also be able to realize significant sales.

2. Develop the Panache Travel Group brand to facilitate customer retention, maintain mind-share of Panache resellers and increase pricing power.

3. For additional PTG sales channels, create and maintain strategic alliances both nationally and internationally with service providers.

4. Highest levels of client satisfaction in our industry

1.2 Mission

Panache Travel Group’s mission it to provide exclusive luxury tours and travel experiences to a niche market of demanding clients. This satisfaction is evidenced by repeat business as well as positive word-of–mouth comments. PTG aspires to be a leader in luxury travel, and to be known for providing exceptional service and anticipating its clients’ needs. Smart people will ensure that everyone is satisfied with PTG’s professional and first-class service.

1.3 Keys for Success

  • Segment and target luxury travelers within the larger travel market.
  • Panache Travel Group can be promoted and positioned as experts in the luxury travel segment.
  • Personal interaction, media, and other branding activities can help you communicate the unique qualities and quality of PTG products.
  • Establish a loyal customer base to encourage repeat business.


Travel Tour Agency Business Plan


Travel Tour Agency Business Plan


Opportunity

Problem

Over the past few decades, tourism has experienced unsurpassed growth. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.

Solution

Sephats Tours plans to offer group and individual travel to leisure customers. Sephats offers a range of services and products, including pre-arranged tours, customized packages according to client specifications, travel consultation and, as time passes, lodging reservations. Sephats Tours strives to be the leading adventure travel company within the Greater Gaborone (Botswana).

Market

We will be targeting foreign tourists looking to travel for leisure or excursions in Botswana. Our goal is to let them experience and appreciate all that Botswana has to offer. We realize that most tourists to Botswana are South African, but we will be focusing on Europeans and Americans who don’t have the necessary knowledge or transportation. We will therefore be targeting people who are not mobile but still want to see as many sights as possible. These people do not want the expense of hiring vehicles to transport themselves around but prefer to be guided by someone they trust to take them around. Therefore, it is necessary to professionally market yourself and the services you offer.

Concurrence

Sephats Tours is not the only company that can fill these same needs. We have also identified some established competitors. We plan to promote ourselves so that customers of competitors will choose us over them in the future based on our more informative and high-quality excursions.

Why Us

Sephats Tours has the potential to capitalize on this growth and moderate competition within the city travel sector. With a dedicated team, excellent networking, effective management, and marketing, Sephats Tours can take advantage. Sephats Tours is a travel and adventure company that will serve tourists in Botswana, particularly the Southern region. Sephats products and services will initially include pre-arranged trips, custom packages according the client’s specifications, travel consulting, and making lodging reservations as time progresses. Sephats Tours wants to be recognized as the most prominent adventure mobile operator in the Greater Gaborone.

Expectations

Forecast

We expect a slow start to sales growth as we try to be known on the market. However, operating expenses will remain high and we will see an increase in revenue and sales as we expand our services.

Collection days are very important. Under no circumstances will our average collection day exceed the client’s actual subscription term. Because our working capital is constantly tight, this could lead to a problem in cash flow. This is something that we know we cannot control, but we also recognize the importance of our relationship with clients.

Financial Highlights Year-by-Year

Finance is required

Two investors will be contributing to our project:

Investor 1 #8211 P100,000.

Investor 2 &#8211 – P102.000

This will cover all expenses until we start making a net income.