Panache Travel Group (PTG) is a company which specializes in small, escorted luxury tour packages for discriminating clients. It will operate from two locations in order to better service customers throughout the country: one base in Salt Lake City, Utah and the second in New York City, New York. Panache Travel Group founders and staff are travel professionals with extensive experience who are passionate about what Panache Travel Group can offer.
PTG will be focusing on luxury travel in the rapidly growing industry of travel. PTG’s main clients include individuals, couples, and affinity groups of high net-worth people who travel for pleasure at least once a year. Clients are looking for the ultimate experience in travel and expect the highest quality accommodations and activities along with exceptional service. PTG will offer smaller, more personalized packages that allow clients to have personal attention from their travel hosts. PTG will nurture this niche by providing one-on-one contact with potential customers; personal contact to sophisticated travel agencies whose primary clients target our market; wide out-reach programs via various media; special events; as well as an interactive, full-service website. Panache Services has all aspects to our travel technology. PTG’s founders and staff have extensive experience in luxury retailing, travel, travel history, and local languages.
To broaden market share and increase brand recognition, the luxury tour packages initially will be offered at slightly below market rate. As a result, short-term operating profit margins are projected to be in low to mid range. PTG’s core clients will remain loyal and the brand is well-known, which will allow the company to increase the prices of the tours to the market rate. Operating profit margins should rise.
1.1 Objectives
1. You will achieve substantial sales in Year 1. Then, you will see remarkable increases in Year 2 & Year 3. With corresponding increases in profitability, you will also be able to realize significant sales.
2. Develop the Panache Travel Group brand to facilitate customer retention, maintain mind-share of Panache resellers and increase pricing power.
3. For additional PTG sales channels, create and maintain strategic alliances both nationally and internationally with service providers.
4. Highest levels of client satisfaction in our industry
1.2 Mission
Panache Travel Group’s mission it to provide exclusive luxury tours and travel experiences to a niche market of demanding clients. This satisfaction is evidenced by repeat business as well as positive word-of–mouth comments. PTG aspires to be a leader in luxury travel, and to be known for providing exceptional service and anticipating its clients’ needs. Smart people will ensure that everyone is satisfied with PTG’s professional and first-class service.
1.3 Keys for Success
- Segment and target luxury travelers within the larger travel market.
- Panache Travel Group can be promoted and positioned as experts in the luxury travel segment.
- Personal interaction, media, and other branding activities can help you communicate the unique qualities and quality of PTG products.
- Establish a loyal customer base to encourage repeat business.