Wholesale Food Business Plan


Wholesale Food Business Plan


Justin Seafood Market has been providing high-quality seafood to customers for five years. The business is primarily wholesale to area restaurants. We purchase seafood directly at local fishermen and from contacts all across the Florida panhandle. This allows us to pick from the finest selection of seafood available anywhere. Currently, our products are sold to more than 60 restaurants. This represents an increase of 10% over last year. We anticipate that we will also have additional customers next year.

Justin Seafood Market will expand its storefront to sell directly to the public. Our expanded market will allow us to deliver our commitment to quality, freshness, and great prices. We can pass on the savings to our customers by purchasing large quantities.

The planned renovation will cost $150,000. Customers will also be assisted by additional service personnel. Justin Seafood Market owner Bill Justin will contribute $50,000 to the expansion. He also secured a $100,000 short-term loan.

1.1 Objectives

  • Justin Seafood Market has been established as the leading seller of fresh seafood to the general public.
  • Justin Seafood Market hopes to double the number and quality of its customers over the next two year.
  • For customers who are looking to build loyalty, create a Seafood Discount Club.

1.2 Mission

Justin Seafood Market was established to offer the highest quality seafood and the lowest prices.

1.3 Keys to Success

  • Superior products can increase customer loyalty.
  • An area that is safe for pedestrians.
  • A program that will create customer loyalty.


Wholesale Food Manufacturer Business Plan


Wholesale Food Manufacturer Business Plan


Since 2007, Jean’s Tofu Delight has been a popular product brand in Richmond. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the greater Richmond area. Jean’s Tofu Delight will be selling $580,000 this year. This was made possible by a $100,000 investment.

Jean&#8217 s Tofu Delight intends to expand its business to include distribution to retail stores in the northwest. Most of the expansion will be funded by owner financing and internal cash flow. The company will also receive a $100,000 short term loan. Sales projections for the next three years are based on current sales success with the target customer base in Richmond. Initial contacts have been made with retail outlets throughout the state and the potential target markets have been identified.

This will allow sales revenues to grow to $1.1million by the end year 2.

1.1 Mission

Jean’#8217s Tofu Delight&#8217’s Mission:

  • Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
  • Innovative. Our products have always been at the forefront for the health and nutrition industry. We are proud of our achievements in the past and the future thanks to innovative products, state-of-the-art manufacturing, quality control, and industry expertise.
  • Integrity – Our customers rely on the quality and safety of our tofu products. Jean&#8217, Tofu Delight’s customers trust us because we are committed to the highest standards. The ability to deliver freshly made tofu pate directly to customers depends on the cooperation between suppliers and retailers. We stand behind the quality of our products, our services and our word.

1.2 Objectives

Jean&#8217s Tofu Delight’s objective is to:

  • Create a regional sales staff.
  • In Year 2, increase sales in the five metros of the region.
  • Ensure tight control over costs and operations during expansion.


Wholesale Bicycle Distributor Business Plan


Wholesale Bicycle Distributor Business Plan


Wheelie Deals works as a wholesale distributor to the retail bike industry. Wheelie Deals has carved out a niche for itself in the industry by providing closeouts and last-year models as well as seconds. While most large wholesalers have closeouts available, there is not much availability of special deals. Wheelie Deals will soon be the number one source for retail shops that offer above-average margins.

Wheelie Deals, headed by Dan Psycle MBA and a veteran in bicycle manufacturing, is led by Dan Psycle. Dan has taken the model of a well-established wholesale distributor business model and created Wheelie Deals. This will allow him to quickly increase market share. Profitability can be achieved by month eight, with comfortable profits by the end of year three.

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a company with the goal of exceeding customer’s expectations.
  • To increase the number and quality of customers served annually by 20%
  • It is essential to have a viable start-up company that can survive without external funding.

1.2 Mission

Wheeliedeals’#8217 mission is create the largest selection possible of low-priced bicycle parts. Our goal is to keep customers coming back. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.3 Keys to Success

A great selection and excellent customer service is the key to success.