Technology Investment Business Plan


The Center for Technology and Investment (CTI) is a company devoted to bringing investment in technology within reach of rural small business owners. This company was founded on the belief that rural small businesses are in dire need of technology consulting and experience. However, they don’t have the resources to hire large multinational companies to do the job.

Through innovative funding sources, including grants and charitable contributions made by the owner’s company and by individuals who are interested in helping rural Oregon develop economically, CTI will become an innovative new force in rural Oregon.

CTI&#8217’s management team is comprised of Bill Franklin. Over 35 years of technology development in Silicon Valley, Mr. Franklin was also one of the first Electrical Engineers at the Stanford Research Institute (SRI). Mr. Franklin is a leading expert in the general field of technological advancement, and has owned several businesses during his lifetime, including two that he sold for a profit.

CTI’s services are available in all areas of Oregon. If the company expands, they will likely expand into the rural West. Over 45,000 small, rural, mom-and-pop businesses are located in the Western United States. Many of them have very limited or no experience with high tech and don’t know how to find alternative funding sources.

The purpose of this investment business plan is to help formalize the business strategy, as well as to provide evidence that CTI is a worthy investment for a $10,000 open line of credit from X bank. This open credit is to provide cash flow management and a $10,000 loan to start with CTI.

1.1 Objectives

By the end of Year 1, approximately 500 clients will be served by the Center for Technology and Investment. At least 50% of these clients will have purchased products or services from the Center for Technology and Investment by Month 4.

Here are some financial goals.

  • Within the first year achieve a 25% contribution margin on books, software, academic materials, and other products.
  • Keep service revenue costs below 20%
  • From Month 1 to Month 12, net revenue increased 350%
  • 30 % net revenue margin in year 1, 35% in year 2.

1.2 Mission

The Center for Technology and Investment (a non-profit organization) was founded to assist rural small businesses in using technology more efficiently. The company’s charter is based on evidence that many rural small business owners simply don’t have the resources or connections to use technology wisely. Our goal is to help small business owners bridge this gap by providing training and education on how to best use technology to make the most of their resources and maximize the potential for their businesses.

When all of its clients reach growth rates exceeding 20%, the organization will have fulfilled their mission.

1.3 Keys for Success

Here are some key points to success.

  • Focus on your target market. Go deeper into the demographics.
  • Intricate planning and execution. Quarterly seminars need to be thoroughly researched, with accurate costs understood and fresh content maintained.
  • Retainer consultation must be at a low price to rural business owners. It must also represent a small percentage of any SBA grants or other funding that the business owner gets. CTI must continue to be a consultant, not as a broker in SBA or other funding.
  • Financials need to be maintained at the top, due to the nonprofit status of an industry that is largely for-profit.


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