Tracking Device Maker Business Plan

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RQM Technologies, (RQM), is an exciting startup company in the emerging field of Personal Tracking Devices. Industry analysts Ovum Research and ABI Research believe that this market will reach $22 billion within the next five-years.

Products and services

RQM will distribute and develop miniaturized Personal Locator Devices, or Personal Tracking Devices. Initial production of our devices will be outsourced, but we plan on developing the software and systems in-house. In the future, we may also make our products in-house. Unlike our competitors, we have military-inspired proprietary technology (patents applied for) which allows many of our systems to work with or without the presence of cellular towers, enabling their use anywhere in the world, including cities, deserts, oceans, lakes, mountains, or anywhere else adventurous travelers find themselves. They are small and easily programmable, which makes them unique. Our systems are customizable by the end user to fit their individual needs.

Market

Our primary target markets include, but are not limited to, the family consumer, channel sales to original equipment manufacturers (OEMs), businesses tracking shipments or vehicles, the military, and the political arena. Because of our unique proprietary programming capabilities for each individual unit, we have already received indications of interest from several of these target markets, including one branch of the U.S. Military.

We predict our systems will also appeal strongly to families concerned about the safety of their loved ones. Unfortunately, child abductions are on the rise worldwide. Every day, more than 2100 children are reported missing in the United States alone (FBI National Crime Information Center). At the other end of the age spectrum, there are 4.5 million Alzheimer patients in the U.S., 60% of whom (2.7 million adults) wander away from their homes at some point, unaware of their surroundings. Our devices are expected to reduce both these numbers and potentially save lives.

We have over 500,000,000 potential customers. We will now focus on a realistic three-year goal of approximately 99,000 users around the world, which will result in many millions of dollars in sales revenue.

Management

Andrew F. Siska and Steven M. Bloome are long-time associates. Their unique synergy is what makes RQM Technologies successful. Steven M. Bloome, a veteran in Sales and Marketing Management, has more than 25 years experience successfully entering new markets, partnering other companies in win/win situations, and creating a national presence for companies. He is also a skilled entrepreneur when it comes to launching new product. Andrew F. Siska has over 20 years of experience as a Chief Electro Engineer. He is considered an expert in his field and has designed devices for military and medical imaging systems.

RQM Technologies will increase their sales by increasing sales to millions of dollars within two-years by focusing only on our strengths and on key customers.

1.1 Mission

RQM Technologies’ mission is to become the leading vendor of Personal Locator Devices worldwide. RQM Technologies will be the most trusted supplier of potentially lifesaving Personal Locator Devices by combining innovative technologies, minimization, affordability for end-users, programming capabilities and easy use.

1.2 Keys for Success

The keys to success in this business are:

• Product quality and efficacy in real-life situations.
• Use next-generation technology to improve on current systems and distinguish ourselves from our competitors.
• Marketing is the process of identifying and removing barriers and channel problems, as well as resolving issues with advertising and promotion budgets that are preventing our target markets from entering.
• Management: products delivered on-time, costs controlled, marketing budgets managed. There is a temptation to increase

Growth at the cost of profits. We will watch this temptation carefully to ensure that we are living up to our goals.

In order to control start-up costs more effectively, you need to maintain a controlled growth.

RQM Technologies requires start-up funds, partnership with value-added investor/partners to maintain these key elements. It also needs accomplished C.-Level management, product branding, increased reach into target markets and affiliation with the right channel partners. Competitive intelligence is required, as well as appropriate use of emerging technologies.

1.3 Objectives

RQM Technologies identified three types objectives that can be used to help the company achieve its ambitious but achievable goals. They are:

Business Objectives

1. To be the best vendor in the emerging Personal Locator Device Industry.
2. To reach profitability within one year of the company’s launch.
3. To develop additional profit centers like programming, training, seminars and ancillary items. Within the first two year.

Financial Objectives

1. In the second year, product sales will increase to several million dollars each.
2. Increase the gross margin and maintain it at a high level through the third year.
3. Improve inventory turnover on an ongoing basis, until “just-in-time” inventory is standard by the third year.

Marketing Objects

1. You can increase market penetration by focusing on targeted marketing.
2. Expand target markets with controlled growth.
3. RQM Technologies’#8217’ name and products can be brand-known.
4. Position ourselves as the leading Personal Locator Device company in the world.

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