Opportunity
Problem
Over the past few decades, tourism has experienced unsurpassed growth. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
Solution
Sephats Tours plans to offer group and individual travel to leisure customers. Sephats offers a range of services and products, including pre-arranged tours, customized packages according to client specifications, travel consultation and, as time passes, lodging reservations. Sephats Tours strives to be the leading adventure travel company within the Greater Gaborone (Botswana).
Market
We will be targeting foreign tourists looking to travel for leisure or excursions in Botswana. Our goal is to let them experience and appreciate all that Botswana has to offer. We realize that most tourists to Botswana are South African, but we will be focusing on Europeans and Americans who don’t have the necessary knowledge or transportation. We will therefore be targeting people who are not mobile but still want to see as many sights as possible. These people do not want the expense of hiring vehicles to transport themselves around but prefer to be guided by someone they trust to take them around. Therefore, it is necessary to professionally market yourself and the services you offer.
Concurrence
Sephats Tours is not the only company that can fill these same needs. We have also identified some established competitors. We plan to promote ourselves so that customers of competitors will choose us over them in the future based on our more informative and high-quality excursions.
Why Us
Sephats Tours has the potential to capitalize on this growth and moderate competition within the city travel sector. With a dedicated team, excellent networking, effective management, and marketing, Sephats Tours can take advantage. Sephats Tours is a travel and adventure company that will serve tourists in Botswana, particularly the Southern region. Sephats products and services will initially include pre-arranged trips, custom packages according the client’s specifications, travel consulting, and making lodging reservations as time progresses. Sephats Tours wants to be recognized as the most prominent adventure mobile operator in the Greater Gaborone.
Expectations
Forecast
We expect a slow start to sales growth as we try to be known on the market. However, operating expenses will remain high and we will see an increase in revenue and sales as we expand our services.
Collection days are very important. Under no circumstances will our average collection day exceed the client’s actual subscription term. Because our working capital is constantly tight, this could lead to a problem in cash flow. This is something that we know we cannot control, but we also recognize the importance of our relationship with clients.
Financial Highlights Year-by-Year
Finance is required
Two investors will be contributing to our project:
Investor 1 #8211 P100,000.
Investor 2 – – P102.000
This will cover all expenses until we start making a net income.
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