Used Auto Sales Business Plan


Auto Sales & Parts

Problem

Integrity Auto Sales is committed to selling high-quality used cars at a fair price in Lane County. Owner and sales manager together have more than 30 years combined experience in both new and used car sales. To bring you the best savings, we will keep building our relationship with local dealers.

Solution

We will create a shopping environment that suits the customer’s needs. We are selling a professional service and an experience in car buying that will bring customers back again, as well as referring friends and family. Our gross margin is higher than the industry average. We will succeed due to the hard work and determination of our owners and the great team that we have assembled.

Market

Nearly everyone requires a car in order to travel from A to B. Many families have two or more cars. The new car market has seen a huge increase in sales, so there are many used cars for sale. The largest single-month increase in sales of new cars was October, which saw a 24% increase.

Competition

It is not uncommon for used car dealers to use unethical sales tactics. Customers are more cautious and skeptical than they should be. Our success will depend on our ability to provide a high-quality experience for customers. Our salesmen will provide a friendly and personal experience for the buyer. We will make sure that the customer is satisfied. These customers will serve as a reference for car buyers. This company will build an excellent working relationship with our suppliers and customers.

Why Us

Integrity Auto Sales is a unique car sales company that offers unique experiences to customers in Willamette Valley. A customer-focused approach that places emphasis on customer satisfaction. We understand that vehicle purchasing is a necessary, but sometimes unpleasant experience. Our goal is provide a pleasant, honest service to customers by meeting their transportation needs with quality products.

We believe it’s important for vehicles to be high quality and affordable. Therefore, we will provide a 30-day limited warranty on each vehicle. We will earn a profit through sales. It will offer job satisfaction, fair compensation for its employees, as well as a fair return for its owners. Hard work and performance is rewarded through bonuses and commissions. Both employees and owners are very concerned about job satisfaction. We create a work environment that’s enjoyable and lucrative for everyone.

Expectations

Forecast

  1. Growth will be moderate to good, cash flows steady with several months of loss in the beginning
  2. Marketing will still be less than 10% of sales.
  3. The company will invest 10% in financial markets and approximately 50% in company growth for the first one year.

Financial Highlights by Year

Financing is Required

For us to get started, we will need $130,000 of funding. That includes a $100,000 loan. Jonathan will invest $20,000 and Don $10,000.


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