Justin Seafood Market has been providing high-quality seafood to customers for five years. The business is primarily wholesale to area restaurants. We purchase seafood directly at local fishermen and from contacts all across the Florida panhandle. This allows us to pick from the finest selection of seafood available anywhere. Currently, our products are sold to more than 60 restaurants. This represents an increase of 10% over last year. We anticipate that we will also have additional customers next year.
Justin Seafood Market will expand its storefront to sell directly to the public. Our expanded market will allow us to deliver our commitment to quality, freshness, and great prices. We can pass on the savings to our customers by purchasing large quantities.
The planned renovation will cost $150,000. Customers will also be assisted by additional service personnel. Justin Seafood Market owner Bill Justin will contribute $50,000 to the expansion. He also secured a $100,000 short-term loan.
1.1 Objectives
- Justin Seafood Market has been established as the leading seller of fresh seafood to the general public.
- Justin Seafood Market hopes to double the number and quality of its customers over the next two year.
- For customers who are looking to build loyalty, create a Seafood Discount Club.
1.2 Mission
Justin Seafood Market was established to offer the highest quality seafood and the lowest prices.
1.3 Keys to Success
- Superior products can increase customer loyalty.
- An area that is safe for pedestrians.
- A program that will create customer loyalty.
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