Passion Soles is a women-only shoe store in Eugene, OR. Eugene badly needs an upscale shoe store for women because the current stores have an inadequate selection. Currently, women that need a special pair of shoes often must travel up to Portland to find the right shoes.
Passion Soles will offer a wide range of shoes. Passion Soles’s shoe selection is usually too big due to the number of sizes that must stocked for each style. Passion Soles’ unique business model allows them to offer a wide selection while only stocking one size per type. Passion Soles is able to receive the size they need within two days thanks to a special relationship. Rush overnight shipping is possible at an additional fee.
Passion Soles will benefit from Holly Heels’#8217 specialized knowledge in the women’s shoe industry to quickly gain market share. Profitability will be reached by month ten and $284,000 will be generated in revenue in year three.
1. Keys to Success
It is important to satisfy the customer demand for a high-end women’s shoe shop with a large selection and personalized customer service.
1.2 Objectives
The following objectives are set for the initial three years of operation
- To create a product-based, retail store whose primary objective is to exceed customer’’s expectations.
- To increase the number and quality of clients served annually by 20% by satisfying unmet customer needs through outstanding selections and exceptional customer service.
- It is necessary to have a sustainable cash flow in order to start up a business.
1.3 Mission
Passion Soles’#8217′ mission is provide Eugene with a premium selection of women’s shoes and outstanding customer services. We exist to bring in and keep customers. If we follow this maxim, all else will follow. Our services will exceed our customers’ expectations.
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